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SUB Cinema at Elon University

Overview
SUB Cinema is a weekend event at Elon University where students have the opportunity to watch popular movies recently out of theatres, before they are released to DVD. The event is free to all Elon students, including complimentary popcorn, and takes place every Saturday night at 9 outside on the main campus quad in front of the Moseley center. (Minshall, John. Elon Student Union Board. Landscape. 2007. Web. Oct. 20.)

Purpose
SUB Cinema is designed by the students to present an alternative activity on the weekend to participate in rather than partying and potentially consuming alcohol. SUB Cinema benefits students by offering an outlet and making it easier for students to avoid peer pressure and events that place students in compromising and illegal situations.

Organization
Commonly referred to as “Movies on the Lawn,” the event has been recently renamed to reflect the organization that coordinates the event, SUB (Student Union Board). SUB Cinema falls under SUB’s committee of about fifteen who oversee special events on campus. Members of the committee alternate volunteer time to set up the large projector, speakers, and concessions on the quad prior to the event.
SUB works through a company to procure the rights to the films and the movie schedule is planned out by each semester. Sororities, fraternities, and other campus organizations have the option of co-sponsoring a specific week’s movie in order to advertise their organization.
The movie for each week can be seen displayed on the “SUBway Board” in the Moseley center, outside of The Octagon. (Connelly, Keara. Personal Interview. Oct. 22.)
The office for SUB can be located upstairs in Moseley 207. ("Student Union Board." Facebook.com. n.p. n.d. Web. Oct. 20.)

Previous Years
In previous years SUB Cinema was referred to as Movies on the Lawn. The event only showed a movie once a month. However, in 2008 SUB realized that the high students attendance demanded a larger viewing venue.“Last year we received a lot of student feedback showing an interest in having movies more than once a month” (Pendulum). Due to the positive feedback and the turn out of students, the budget was expanded and Elon now offers movie viewing on a weekly basis. The name of the event was also changed in order to strengthen association between the event and the founding organization. (Kennison, Amanda. "Student Union Board Revamps 'Movie on the Lawn'." The Pendulum. Web. Oct. 20.)

Sources
Connelly, Keara. Personal Interview. Oct. 22.
Kennison, Amanda. "Student Union Board Revamps 'Movie on the Lawn'." The Pendulum. Web. Oct. 20.
Minshall, John. Elon Student Union Board. Landscape. 2007. Web. Oct. 20.
"Student Union Board." Facebook.com. n.p. n.d. Web. Oct. 20.