User:César Villanueva Rivas/sandbox
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César Villanueva Rivas (born 1966, Mexico City) is a Mexican international relations expert specializing in culture, diplomacy, and the arts. He has been a professor-researcher at the Universidad Iberoamericana A.C. since 2007. Villanueva Rivas has also collaborated with various institutions, including the Open University System at the Faculty of Political and Social Sciences, UNAM, and the National Center for the Arts, Secretariat of Culture-INBA.
Academic and Professional Contributions
[edit]Villanueva Rivas has been an invited speaker and presenter at numerous national and international academic institutions. His talks have focused on cultural diplomacy, public diplomacy, and nation branding. He has participated in forums such as the Matías Romero Institute of Diplomatic Studies, Mexico’s Annual Meeting of Ambassadors and Consuls (Secretariat of Foreign Affairs), Wilton Park (UK), the Griffith Asia Institute (Australia), and the Cultural Institute of Mexico in Washington, D.C., among others.
Theoretical Contributions
[edit]Villanueva Rivas has made two significant contributions to the field of international relations. His first is in Cultural Diplomacy, where he approaches the subject through the lens of Social Constructivism. His doctoral dissertation, Representing Cultural Diplomacy: Soft Power, Cosmopolitan Constructivism and Nation Branding in Sweden and Mexico (2007, VXU Press, Sweden), outlines his conceptualization of cultural diplomacy as the representation of collective identities in the cultural field to achieve foreign policy objectives. He emphasizes the idea of "Cosmopolitan Constructivism", advocating for cultural diplomacy to foster peace and cooperation between societies.
His second major contribution is in the area of Country Image, Soft Power, and Nation Branding. Through his research, Villanueva Rivas has developed a framework for understanding the nine typologies of country image, which shape perceptions of nations: ally-other, modern-other, rival-other, exotic-other, neutral-other, interventionist-other, dependent-other, and enemy-other. His research findings were presented in June 2016.
Editorial Work and Publications
[edit]Villanueva Rivas has edited and coordinated several issues of the Revista Mexicana de Política Exterior (RMPE), focusing on cultural diplomacy and the image of Mexico abroad. Notably, he coordinated issue 85 (Winter 2009), which addressed Public and Cultural Diplomacy. This issue included contributions from scholars like Richard T. Arndt, Nicholas Cull, and Carlos Ortega, as well as an interview with Mexican diplomat Jorge Alberto Lozoya.
In issue 96 of RMPE (Fall 2012), titled "Mexico’s Image and Presence in the World", Villanueva Rivas discussed the growing importance of nation branding in foreign policy and the increasing attention being given to symbolic national projection, especially in the context of Mexico's war on drugs.
Selected Publications
[edit]- Sombreros, Frida y Boom: Alteridades, Representaciones e Imágenes de México en el Mundo (2017-2012), Universidad Iberoamericana. Mexico, 2024.
- The Image of Mexico in the World 2006-2015, Universidad Iberoamericana, 2016.
- "Cosmopolitan Constructivism and International Education", in Constructivism for the 21st Century, Bond University, Australia (2015).
- "The Use of the Spanish Language as a Cultural Diplomacy Strategy for Extending Mexico’s Soft Power in the United States", Journal of Place Branding and Public Diplomacy (2014).
- Una Nueva Diplomacia Cultural para México: Theoría, Praxis y Techné, Universidad Iberoamericana, 2014.