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Mitchell, John. "Skrillex, Deadmau5 Likely To Experience Boost From 2012 Grammys - Music, Celebrity, Artist News | MTV." New Music Videos, Reality TV Shows, Celebrity News, Top Stories | MTV. MTV, 13 Feb. 2012. Web. 14 Feb. 2012. <http://www.mtv.com/news/articles/1679174/edm-grammys-2012.jhtml>.
This article is about the popularity increase that grammy artists get after they win grammys. In Skrillex’s case, not only is he going to receive an increase in his sales and in concerts, but the genre will too. One of the biggest parts of enjoying electronic or dubstep is going to a concert.