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Fruit 66

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This isn't our first time bringing drinks to the party. We created the whole sparkling juice thing in 1999 in Richmond, Virginia. That's when our founder Bill Hargis and a partner started The Switch.

That drink was cool 10 years ago, but today people want healthier drinks with less sugar and more nutrients. Bill traveled the nation's roads, talking with school nutritionists and parents, and then created Fruit 66 - a drink naturally low in calories but with key nutrients our bodies really need. Kids love it, schools want it, and everyone keeps asking their grocery stores for it.

People ask us what happened with that other juice. Well, Bill's partner left the company in 2002 to write a self-published book about his two years as an entrepreneur. Bill grew the company and lots of people liked the drinks. In fact, a big Texas investor group liked the company so much that in 2005 they took it over.

And Bill? He is having more fun than ever making a better sparkling juice. And he gives a portion of the proceeds from every can sold to the School Nutrition Foundation. That helps us all get to a healthier place.

About the Brand

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Fruit 66 is a low-calorie, highly nutritious, sparkling juice brand. Created in response to poor beverage offerings that lack nutritional value and are highly caloric, each can is equal to 1 serving of fruit and has 95 calories per serving. Fruit 66 can be found in school cafeterias across the country as well as many natural food stores nationwide.

Fruit 66 Flavors

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Fruit 66 comes in four great flavors: Apple Berry Fruit Punch Kiwi Strawberry Orange Tangerine

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