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Comment: I have a started a discussion regarding this redraft at: Talk:Nextdoor#Request_for_Review

Nextdoor Inc.
Nextdoor logo
Type of businessPrivate
Type of site
Social networking service
Founded2008; 16 years ago (2008)
HeadquartersSan Francisco, California
Area servedFrance, Germany, Netherlands, United Kingdom, United States
Created byNirav Tolia, Sarah Leary, Prakash Janakiraman, David Wiesen
URLnextdoor.com
Native client(s) oniOS, Android, Web

Nextdoor is a hyperlocal private social networking service for neighborhoods, available in the United States, the United Kingdom,[1] the Netherlands,[2] Germany[3] and France.[4] Based in San Francisco, California, the service was launched in October 2011 in the United States, and became available in Europe starting in February 2016.

Platform

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Before registering an account, prospective users must provide their real name and verify their home address. Verification methods include providing a credit card or confirming a code mailed or phoned to the prospective user. Nextdoor provides registered users with a list of neighbors who have also registered.[5] Nextdoor allows users to see which nearby residents are registered on the site, and to send postcards advertising the site to non-registered neighbors.[6]



Nextdoor is organized into separate sites for different neighborhoods. A map for each community enables members to see which of their neighbors have joined.[7]

Members can post messages about their neighborhood, such as local service provider recommendations,[8][9] real estate issues,[10] and crime and safety updates.[11][12] Local police departments are allowed to post notices in neighborhoods,[13] such as closed roads, a spike in burglaries, warnings about a suspect or requests for help solving a crime.[14] Platform features include tools for organizing events; official city government pages to make announcements and answer questions; and real estate listings.[15]

The platform is in use by about 3000 public agencies to provide voting and community information.

History

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The company started out in 2008 as Fanbase, a social network for sports fans, pivoting to become Nextdoor in the summer of 2010.[16][17] The Nextdoor founding team was Nirav Tolia, Sarah Leary, Prakash Janakiraman and David Wiesen.[18] Tolia, who became CEO, had previously helped start Epinions.[7]

As of February 2014 Nextdoor had 80 to 100 employees and had hired Dan Clancy (formerly of Google) as VP of engineering.[19]

It introduced advertising in 2017, its first efforts at monetization.[3][20] Advertising includes posts inside of user's feeds about business services and products. CEO Toila said the company brought in several million dollars in ad revenue in 2017.[21]

The platform introduced paid real estate advertising in 2017. Agents and brokers are able to create pages for their business. When a member searches for homes in a neighborhood's real estate section, the agents can pay for their business pages to show up. They can also pay to sponsor a neighborhood section.[22]

Nextdoor has been reported to have been in wide use by neighbors during natural disasters such as Hurricane Harvey[23] and Hurricane Irma,[24] as well as public crisis, such as the string of bombings in Austin, Texas.[25][26]

The U.S. Federal Emergency Management Agency has access to the platform to provide emergency alerts about natural disasters, such as flooding, hurricanes and major snowstorms.[27] The National Oceanic and Atmospheric Administration also sends out emergency hyperlocal weather alerts via the platform.[28]

Nextdoor started to be used in March 2018 by the state of California to send out election-related information, such as polling station locations.[29]

U.S. growth

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By 2014, the company said about 25% of American neighborhoods were represented on Nextdoor.[30][31] By 2017, the company said that about 75% of U.S. neighborhoods were signed up on Nextdoor.[32] [3][33] It was active in about 170,000 communities, as of April 2018.[34] and each neighborhood had an average of 1,200 households as members.[4]

U.K.

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In February 2017, Nextdoor acquired the UK local social network service Streetlife, in a "multimillion pound deal."Cite error: A <ref> tag is missing the closing </ref> (see the help page). Nextdoor's use of full name and address directories within neighborhood sites led to anger amongst some former Streetlife users, accustomed to having only their first names revealed. Streetlife data had been searchable by Google and Nextdoor does not allow search engines to index the platform.[35][36]

Racial profiling misuse and remediation efforts

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In 2016, there were multiple complaints that some Nextdoor members were misusing the platform's neighborhood watch pages for racial profiling.[37][38] Complaints in Oakland, California were particularly vehement following a report that included examples of racially-motivated posts about minorities walking dogs, driving cars or delivering mail.[39] In response, Nextdoor adopted algorithms to identify racially biased language.[40] And it said in August 2016 that it would further curb profiling by requiring suspicious activity reports to have substantially more information than race.[41][42] The company reported posts with racial profiling were reduced by 75%.[42][43] But in 2017, Nextdoor said that the platform changes would not entirely eliminate profiling in the app, so the platform would rely on local neighborhood leads (group moderators) to identify and report uncaught instances of profiling.[44]

Finances

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Nextdoor had raised $285 million in financing, as of December, 2017.[45] A $75 million round announced that month put its valuation at $1.5 billion. The investor was not disclosed by the company.[46] A German magazine said German media conglomerate Axel Springer SE became an investor in October 2017. [47]

A previous round of $110 million in funding in 2015 valued Nextdoor at $1.1 billion. Benchmark, Greylock Partners, Kleiner Perkins Caufield & Byers and Insight Venture Partners are among the company's investors.[48]

The company raised $60 million in 2013[49] and $18.6 million in 2012.[50]

References

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  1. ^ Murgia, Madhumita (5 February 2017). "Nextdoor comes knocking with deal for Streetlife social network". Financial Times. Retrieved 15 May 2018.
  2. ^ "facebook voor buren gelanceerd in nederland". Volkskrant. February 16, 2016. Retrieved February 20, 2016.
  3. ^ a b c "Nextdoor, now in 160,000 neighborhoods globally, expands to Germany – TechCrunch". techcrunch.com. Retrieved 2018-04-11.
  4. ^ a b "Nextdoor is expanding to France to connect neighbors – TechCrunch". techcrunch.com. Retrieved 2018-04-11.
  5. ^ Ngak, Chenda (October 27, 2011). "Nextdoor is a social network for real neighbors". CBS News. Retrieved November 2, 2011.
  6. ^ Chapman, Glenn (October 27, 2011). "Nextdoor launches neighborhood social networks". AFP. Retrieved November 2, 2011.
  7. ^ a b "Benchmark-Backed Nextdoor Launches As A Private Social Network For Neighborhoods – TechCrunch". techcrunch.com. Retrieved 2018-04-11.
  8. ^ "Nextdoor and More: The Good, Bad and Ugly of Neighborhood Social Networks". HowStuffWorks. 2018-02-27. Retrieved 2018-04-11.
  9. ^ "Nextdoor's Neighborhood Favorites Will Let Customers Rank Your Local Business – Small Business Trends". smallbiztrends.com. Retrieved 2018-04-23.
  10. ^ "Nextdoor expands real estate arm into three new markets". Inman. Retrieved 2018-04-23.
  11. ^ "Nextdoor offers online forum for neighborhoods". SFGate. Retrieved 2018-04-11.
  12. ^ "Nextdoor's unexpected killer use case: Crime and safety". Pando. 2013-01-22. Retrieved 2018-04-11.
  13. ^ Waddell, Kaveh. "The Controversial Social Network That Cops Use for Community Policing". The Atlantic. Retrieved 2018-05-05.
  14. ^ Helft, Miguel (July 1, 2014). "A Facebook for crime fighters". Fortune. Retrieved 2018-04-11.
  15. ^ Yamada-Hosley, Heather (August 16, 2017). "How to Use Nextdoor to Get to Know Your Neighbors". Lifehacker. Retrieved 2018-04-11.
  16. ^ "Full transcript: Nextdoor co-founder and CEO Nirav Tolia on Recode Decode". Recode. Retrieved 2018-04-23.
  17. ^ "Fanbase Co-Founders Discuss Their Pivot To Nextdoor – TechCrunch". techcrunch.com. Retrieved 2018-04-23.
  18. ^ Giles, Chris. "15 women who founded $1 billion startups". CNNMoney. Retrieved 2018-04-11.
  19. ^ Isaac, Mike (February 4, 2014). "Nextdoor Taps Google Vet Dan Clancy for VP of Engineering Post". Re/code. Retrieved January 28, 2015.
  20. ^ "Why Nextdoor Believes It Can Be Social Media's Next $1 Billion Advertising Machine". Retrieved 2018-05-05.
  21. ^ "Nextdoor Says It Will Make Tens of Millions In Revenue This Year". Fortune. Retrieved 2018-04-12.
  22. ^ Kolodny, Lora (2017-08-08). "Billion-dollar neighborhood social network Nextdoor moves against Zillow, Redfin". CNBC. Retrieved 2018-04-12.
  23. ^ "Nextdoor helps neighbors connect during Harvey". KHOU. Retrieved 2018-04-12.
  24. ^ "Facebook, Nextdoor become digital lifelines in hurricanes". USA TODAY. Retrieved 2018-04-12.
  25. ^ Samuels, Alex (2018-03-22). "Austin residents shared their fears and their info on Nextdoor during bombings". The Texas Tribune. Retrieved 2018-04-12.
  26. ^ TRIBUNE, ALEX SAMUELS | THE TEXAS. "Austin area residents shared fears, info on social media during bombings". Temple Daily Telegram. Retrieved 2018-04-12.
  27. ^ "FEMA Emergency Messaging to Start on Nextdoor App | EfficientGov". EfficientGov. 2017-05-24. Retrieved 2018-04-11.
  28. ^ "Nextdoor and NOAA Partner to Better Prepare Americans for Severe Weather". www.govtech.com. Retrieved 2018-04-23.
  29. ^ "California will send residents election information through Nextdoor". Engadget. Retrieved 2018-04-12.
  30. ^ "The anti-Facebook: one in four American neighborhoods are now using this private social network". The Verge. Retrieved 2018-04-11.
  31. ^ "Exclusive neighborhood-based social network 'Nextdoor' on the rise in U.S." PBS NewsHour. Retrieved 2018-04-11.
  32. ^ Worthy, Beth (20 September 2017). "What Every Marketer Needs to Know About Local Social App 'Nextdoor'". Social Media Today. Retrieved 15 May 2018.
  33. ^ Czarnecki, Sean (31 July 2017). "11 Questions for Nextdoor CEO Nirav Tolio". PR Week. Retrieved 15 May 2018.
  34. ^ Hrenchir, Tim. "City of Topeka wraps truck in Nextdoor logo design, encourages residents to sign up for service". The Topeka Capital. Retrieved 2018-04-23.
  35. ^ Cellan-Jones, Rory (9 February 2017). "Streetlife users in Nextdoor privacy row". BBC News.
  36. ^ Streetlife users urged to consider privacy & safety Get Safe Online 17 Feb 2017
  37. ^ Medina, Jennifer (2016-05-18). "Website Meant to Connect Neighbors Hears Complaints of Racial Profiling". The New York Times. ISSN 0362-4331. Retrieved 2018-04-12.
  38. ^ Harshaw, Pendarvis. "Nextdoor, the social network for neighbors, is becoming a home for racial profiling". Splinter. Retrieved 2018-05-03.
  39. ^ Levin, Sam. "Racial Profiling Via Nextdoor.com". East Bay Express. Retrieved 2018-04-12.
  40. ^ "For Nextdoor, Eliminating Racism Is No Quick Fix | Backchannel". WIRED. Retrieved 2018-05-16.
  41. ^ Shahani, Aarti (August 23, 2016). "Social Network Nextdoor Moves To Block Racial Profiling Online". National Public Radio. Retrieved August 16, 2017.
  42. ^ a b "How Nextdoor Addressed Racial Profiling on Its Platform". Harvard Business Review. 2018-05-11. Retrieved 2018-05-11.
  43. ^ Hill, Kashmir (25 August 2016). "How Nextdoor reduced racist posts by 75%". Splinter. Retrieved 11 May 2018.
  44. ^ "Racial Profiling Is Still A Problem On Nextdoor". BuzzFeed. Retrieved 2018-04-12.
  45. ^ "Nextdoor Raises $75M Funding Round, Easily One of Gov Tech's Largest Deals of the Year". www.govtech.com. Retrieved 2018-04-12.
  46. ^ "Nextdoor raised about $75 million to connect neighbors – TechCrunch". techcrunch.com. Retrieved 2018-04-12.
  47. ^ Rodriguez, Kate. "Axel Springer invests in Nextdoor - ManagerMagazin - AIM Group". aimgroup.com. Retrieved 2018-04-12.
  48. ^ "Neighborhood-based app Nextdoor raises $75M in latest round". The Real Deal Los Angeles. 2017-12-11. Retrieved 2018-04-12.
  49. ^ Koh, Yoree (2013-10-29). "Well-Heeled Neighbors: Nextdoor Raises $60 Million". Digits (blog). The Wall Street Journal. Retrieved 2018-04-12.
  50. ^ "Nextdoor, the social network for neighbors, raises $18.6 million to help Americans stop bowling alone". The Verge. Retrieved 2018-04-12.
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