User:Auric/Hans Brinker Budget Hotel
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| Hans Brinker Budget Hotel | |
|---|---|
  | |
| Alternative names | Hans Brinker Budget Hostel |
| General information | |
| Status | Active |
| Address | Kerkstraat 136-138, 1017 GR |
| Town or city | Amsterdam |
| Country | Netherlands |
| Coordinates | 52°21′49″N 4°53′17″E / 52.3636524°N 4.8881373°E |
| Opened | 1970 |
| Management | Rob Penris |
| Affiliation | Hans Brinker |
| Technical details | |
| Material | Brick |
| Known for | Poor quality |
| Other information | |
| Number of rooms | 513[1] |
| Number of restaurants | 1 |
| Number of bars | 1 |
| Website | |
| hansbrinker | |
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The Hans Brinker Budget Hotel is a hotel in Amsterdam that advertises itself as "The Worst Hotel in the World."
Advertising
[edit]Beginning in 1993, the hotel employed KesselsKramer to advertise for them.[2] Their ad campaign focused on the hotels lack of aesthetics, animal feces at the door and cheap, broken amenities. Other advertising focused on how dirty the hotel was and how people's immune systems lacked a challenge, which guests could get for the cost of one night's stay.
References
[edit]- ^ Kellogg, Carolyn (December 27, 2009). "Truth and lodging in Amsterdam". latimesblogs.latimes.com. LA Times. Jacket Copy.
- ^ "The Great Ads Of "The Worst Hotel In The World"". BuzzFeed. September 23, 2013. Retrieved 27 January 2019.
- Terry O'Reilly. "Handcuffed By Brand Image". Under the Influence. CBC. Retrieved 27 January 2019.
External links
[edit]- O'Hagan, Sean (30 March 2014). "The world's weirdest photo albums". The Guardian. London. Retrieved 27 February 2018.
- "The worst book in the world? - Creative Review". 26 March 2009. Archived from the original on 1 August 2016. Retrieved 27 February 2018.
- KesselsKramer; Harry N. Abrams (2009). The worst hotel in the world : the Hans Brinker Budget Hotel, Amsterdam. [London]: Booth-Clibborn. ISBN 978-1-86154-311-0.