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Other than the ethics put in place in the United States of America there are also International ethics set to ensure proper and, legal worldwide communication. Regarding these ethics, there are broad codes used specifically for international forms of public relations, and then there are more specific forms from different countries. For example, some countries have certain associations to create ethics and standards to communication across their country.
The International Association of Business Communication (founded in 1971),[1] or also known as IABC, has it's own set of ethics in order to enforce a set of guidelines that ensure communication internationality is legal, ethical, and is in good taste. Some principles that members of the board of IABC follow include:[1]
Having proper and legal communication
Media is a major resource in the public relations career especially in news networks. That is why as a public relations specialist, having proper information is very important, and crucial to the society as a whole. Being understanding and open to other people's cultures, values, and beliefs
Create communication that is accurate, trusting, to ensure mutual respect and understanding
The IABC members use the following list of ethics in order to work to improve values of communication throughout the world:[1]
Being credible and honest
Keeping up with information to ensure accuracy of communication
Understanding free speech and respecting this right
Having sensitivity towards other people's thoughts, beliefs, and way of life
Not taking part in unethical behaviors
Obeying policies and laws
Giving proper cremation to resources used for communication
Ensuring private information is protected (not used for personal gain) and if publicized, guarantee proper legal measures will be put in place.
Publishers of said communication do not accept gifts, benefits, payments etc; for work, or their services
Creating results and spreading results that are attainable and they can deliver.
Being fully truthful to other people, and themselves.
Communication is a key role in public relations. As a source of spreading information, a public relations specialist's job is to create peace and spread proper data. This is especially significant when dealing with international public relations. Rather than spreading false information for personal gain, it's more ethical to share accurate information for the well being of others and for the world.
3.2 United States
The Public Relations Society of America helps create diversity, professionalism, leadership, and networking for the members involved. [2]
3.3 Canada
The CPRS, or the Canadian Public Relation Society, is an association in Canada that ensures public relations specialists are ethical, and progressive in their field of work. This asccoaition was founded in 1948 to regulate the way PR workers:[3]
Maintain professionalism
Communicate
Grow in their career
They also have the well interest of the society as a whole, and whomever will be affected by the members of the PR association and their communication to the public. Other than these fundamentals of the CPRS, they also introduced a code of ethics in 1961, where it supplies nine fundamental standards of ethics that members must uphold. CPRS Judicial and Ethics Committee, is set in place to oversee Public Relations members to ensure proper ethical communication.
