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Jes Baker is an American author and blogger, public speaker, and identifies as part of the body positive movement. She currently has 34,000 followers on Instagram. Her blog topics vary from body hair to rape culture.[1] Baker identifies as part of the body-positive movement, and founded the Body Love Conference[2].
Jes Baker | |
|---|---|
 | |
| Occupation(s) | Blogger, Author |
| Notable work | Founder of "Attractive and Fat" campaign, Author of Things No One Tells Fat Girls |
Background
[edit]Jes Baker, known as The Militant Baker, is an internationally recognized American blogger, body positive and mental health advocate and author of, Things No One will tell Fat Girls. Baker is the founder of The Body Love Conference, speaks at Universities, and works with clothing companies to develop and promote plus size fashion. Baker currently writes for several large online publications including xoJane and Volup2 Magazine.[3]
Baker is apart of the "Attractive and Fat" campaign. This campaign was featured on CNN, the Today Show, the BBC, as well as various other media sources.[4]
Baker has given several speeches, including a Ted Talk in which she says body insecurity hinders personal and professional productivity.[5] She explained, "the way we view our bodies determines the way we participate in the world."[6]
The Militant Baker features posts that include the idea of equality, recipes, body positive language, DIY, notes on self acceptance, the feminist movement, and empowerment. Previously a Psych/Social Rehabilitation Specialist, Baker explores the connection between self-esteem, body image and mental health.
Attractive and Fat Campaign
[edit]Baker is the founder of the "Attractive and Fat" campaign. This campaign was launched as a response against the popular clothing store Abercrombie and Fitch. Baker, who wears a size 22, changed the store's logo from A&F to "Attractive and Fat" in a mock ad. The purpose of the redesign ad was to challenge current marketing strategies of the clothing store. In 2006, store CEO Mike Jeffries publicly made a statement which was made public in 2014, about the types of young people who shopped at Abercrombie and Fitch. He stated that only "cool kids" belonged in Abercrombie clothes and that the store was exclusively for those who were considered to be popular. "I challenge the separation of attractive and fat, and I assert that they are compatible regardless of what you believe," Baker, 26, wrote in a public letter addressed to the CEO. Jeffries has since apologized.[7]
Things No One Tells Fat Girls
[edit]Baker's book, Things No One Tells Fat Girls, was published in October 2015. The book is composed of many different perspectives and experiences on topics like self-acceptance and unlearning patriarchal beauty standards[8]. Alongside notable guest essayists, Jes shares personal experiences paired with in-depth research.[9] The book includes tips to promote body positivity. As part of a way to promote the book, Baker developed the hashtag #FatGirlsCan. The hashtag is a way for women to share videos and images of what activities they can participate in regardless of their body size.[10]
Recognition
[edit]Jes was the October/November 2015 cover model for DailyVenusDiva.com.[11] She has been recognized on a variety of lists including one published by Huffpost Women; "96 Bodies You Won't See On Billboards -- But Should."[12] Baker's photo for The Adipositivity Project in 2013, was noted as one of 'The Most Body Positive Photos From the Last 30 Years," by bustle.com.[13]
Popularity Decline and Condition of Blog
[edit]The Militant Baker's currently has limited funds. According to the crowdsource site, Baker's funds income has dropped below $1,000, which is a 25% drop in the last three months. With dwindling funds, Baker is asking for more time from her fans for her ongoing activism and campaigns.[14]
External Links
[edit]http://tedxtalks.ted.com/video/Change-Your-World-not-Your-Body
References
[edit]- ^ "Bustle". www.bustle.com. Retrieved 2016-02-27.
- ^ "Ending fat shame: How the Internet is creating acceptance for all body sizes". www.mercurynews.com. Retrieved 2016-02-27.
- ^ "About - The Militant Baker". www.themilitantbaker.com. Retrieved 2016-02-23.
- ^ "Jes Baker". Retrieved 2016-02-23.
- ^ TEDx Talks (2014-07-14), Change your world, not your body--the social impact of body love | Jes Baker | TEDxTucsonSalon, retrieved 2016-02-27
- ^ "It's Our Brains That Need Fixing -- Not Our Bodies". The Huffington Post. Retrieved 2016-02-27.
- ^ "'Attractive & Fat' and Abercrombie controversy - CNN.com". CNN. Retrieved 2016-02-23.
- ^ "Ending fat shame: How the Internet is creating acceptance for all body sizes". www.mercurynews.com. Retrieved 2016-02-27.
- ^ "Jes Baker Tells Us The Things No One Tells Fat Girls". Wear Your Voice. Retrieved 2016-02-23.
- ^ Holohan, Meghan. "Can we change how we speak to 'fat girls'? This is her mission". TODAY.com. Retrieved 2016-02-23.
- ^ "Oct./Nov. 2015 Cover Model: Jes Baker Talks New Book & Body Advocacy". DailyVenusDiva.com. Retrieved 2016-02-27.
- ^ "96 Bodies You Won't See On Billboards -- But Should". The Huffington Post. Retrieved 2016-02-27.
- ^ "Bustle". www.bustle.com. Retrieved 2016-02-27.
- ^ "The Rise and Fall of Jes the Militant Baker". NotYourGoodFatty.com. Retrieved 2016-02-27.