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Wikimedia Foundation
Wikimedia Foundation
Apartment Therapy
Type of site
Interior design blog
OwnerMaxwell Gillingham-Ryan
URLwww.apartmenttherapy.com
Launched2004 (2004)

Apartment Therapy is a lifestyle blog and publishing company focused on home design and decor. The website was founded in 2004 and is currently led by Maxwell Gillingham-Ryan. According to Forbes, Apartment Therapy is "one of the most influential interior design sites on the Web".[1] A companion blog, The Kitchn, is dedicated to home cooking, kitchen design, and entertaining.

History

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Early 2000s

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Apartment Therapy was founded in 2004 by brothers Maxwell Gillingham-Ryan, an interior designer, and Oliver Ryan, a new media businessperson.[1][2][3] Gillingham-Ryan, formerly a Waldorf school teacher, started a design consultancy business in 2001.[4] Early on, he created a weekly email list offering further decorating ideas to his clients, particularly to help them make their own design decisions. In 2004, Ryan joined Gillingham-Ryan to turn the email list into a daily blog of design advice.[5][6] Using ApartmentTherapy.com as the URL, their stated objective was to help readers solve problems without extensive professional guidance.[7]

Growth

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In the mid-2000s, Apartment Therapy established companion sites focused on more specific topics including a children's division called Ohdeedoh and the ecologically friendly blog Re-Nest.[8][5][9] Gillingham-Ryan and his wife, Sara Kate, a food writer, also started The Kitchn, a page dedicated to recipes and entertaining tips.[8][10] The diversity of its readership also led Apartment Therapy to launch city-specific blogs for Los Angeles, San Francisco, Chicago, Boston, and Washington, D.C.[1][11]

As the site became more widely known, Gillingham-Ryan began making regular appearances on the HGTV programs Mission: Organization and Small Space, Big Style.[4][12] Later, Apartment Therapy was named to best-of lists by periodicals including Time in 2008,[8] Forbes in 2009,[1] and The Daily Telegraph in 2011.[13]

Consolidation

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In early 2012, Apartment Therapy incorporated three of its companion blogs into the main site. Ohdeedoh moved to the "Family channel" on Apartment Therapy.com, Unplggd to the "tech channel," and Re-Nest relocated to the "Green Living" category of the main page. The Kitchn kept its separate URL but was linked from Apartment Therapy's site.[14][15]

In 2012, Apartment Therapy announced a deal with Los Angeles-based Brand Central, in partnership with management agency Artist and Brand Management, to expand Apartment Therapy's ideas into the retail domain, specifically by developing a curated products program.[16]

Site features

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In addition to sharing design tips,[7] Apartment Therapy features house tours in which readers post pictures of their apartments and solicit suggestions for specific improvements.[17]

In 2005, the site held its first annual "Smallest, Coolest Apartment Contest," open only to New Yorkers with a residence of 500 square feet or less. The year following, Apartment Therapy partnered with furniture manufacturer Design Within Reach to expand the pool of participants nationwide, open to those with a home of no more than 650 square feet.[18] To enter, readers submitted photos to one of five categories ranging from "teeny-tiny" to "small."[19]

According to a 2006 New York Times profile, Maxwell and Sara Kate Gillingham-Ryan used the site to blog about renovations to their apartment, which they expanded from 265 square feet to 700 square feet.[20]

The Kitchn

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Apartment Therapy's companion site, The Kitchn, is dedicated to cooking, gardening and kitchen design. The blog's founding editor is Sara Kate Gillingham-Ryan, and its managing editor is Faith Durand.[21][22]

Books

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Apartment Therapy has published three books of home improvement advice:[10] Apartment Therapy: The Eight-Step Home Cure (Bantam, 2006); Apartment Therapy Presents: Real Homes, Real People, Hundreds of Real Design Solutions (Chronicle, 2008); and Apartment Therapy's Big Book of Small, Cool Spaces (Clarkson Potter, 2010).

In Apartment Therapy: The Eight-Step Home Cure, Gillingham-Ryan compiled his ideas for a healthy residence, describing the home as an extension of oneself.[23]

Apartment Therapy Presents: Real Homes, Real People, Hundreds of Real Design Solutions collects 40 of the apartments featured in the site’s house tours.[24] Each section includes an introduction of the resident and overview of the home, including floorplans and an explanation of how the overall effect was accomplished.[25]

Purporting to challenge your idea of how space can be utilized and maximized, Apartment Therapy's Big Book of Small, Cool Spaces features 40 more innovative household examples.[26]

References

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  1. ^ a b c d Lauren Sherman (19 October 2009). "In Depth: Must-Read Style And Design Blogs". Forbes. Retrieved 9 August 2012.
  2. ^ "Oliver Ryan". All American Speakers. Retrieved 2 October 2012.
  3. ^ "About Me". socialworkout.tumblr. Social Workout. 27 September 2012. Retrieved 2 October 2012.
  4. ^ a b Penelope Green (19 September 2004). "It's Apartment Therapy, But Not on the Couch". The New York Times. Retrieved 9 August 2012.
  5. ^ a b Cerentha Harris (15 February 2010). "Apartment Therapy's Founder Talks Shop". Lifework. Herman Miller. Retrieved 30 October 2012.
  6. ^ "Maxwell Gillingham-Ryan: Biography". The Reading Room. Retrieved 2 October 2012.
  7. ^ a b Lockhart Steele. "Hot Off the Web: Gossip and Guidance". The New York Times. Retrieved 9 August 2012.
  8. ^ a b c Anita Hamilton. "50 Best Websites 2008". Time. Retrieved 9 August 2012. {{cite news}}: Cite has empty unknown parameter: |1= (help)
  9. ^ "Pretty and green". The Virginian Pilot. 9 November 2008. Retrieved 2 October 2012.
  10. ^ a b Elaine Louie (20 June 2012). "Tree by Tree, Yurt by Yurt". New York Times. Retrieved 2 October 2012.
  11. ^ Terri Sapienza (19 June 2008). "Apartment Therapy: The Doctor Is In". Washington Post. Retrieved 2 October 2012.
  12. ^ Alyson Ward (30 April 2006). "Big ideas for small spaces on the Web". Orlando Sentinel. Retrieved 9 August 2012.
  13. ^ Gareth Wyn Davies (30 October 2011). "The 20 best interiors blogs". The Daily Telegraph. Retrieved 16 August 2012.
  14. ^ Kaitlin Davis (10 January 2012). "Apartment Therapy Redesign: Inside AT's Website Makeover". Huffington Post Style (Canada). Huffington Post. Retrieved 30 October 2012.
  15. ^ "What Happened to Ohdeedoh, Unplggd, and Re-Nest". apartmenttherapy.com. Apartment Therapy. Retrieved 20 August 2012.
  16. ^ "Brand Central Signs Apartment Therapy". License Mag. 6 March 2012. Retrieved 9 August 2012.
  17. ^ Heath Combs (9 July 2012). "Apartment Therapy exec: Personal style is hot". Furniture Today. Retrieved 9 August 2012.
  18. ^ Daniel McGinn (13 March 2006). "Apartments: Celebration of Small". Newsweek. Retrieved 9 August 2012.
  19. ^ Jack Schofield (15 June 2009). "Saving the world, one small room at a time". The Guardian. Retrieved 9 August 2012.
  20. ^ Michael Cannell (16 November 2006). "And Now a Baby, Too!". The New York Times. Retrieved 9 August 2012.
  21. ^ "Top food blogs of 2012". The Daily Meal. Fox News. 9 October 2012. Retrieved 30 October 2012.
  22. ^ Eric Griffith (10 June 2008). "Ten Blogs You Should Be Reading DAILY". PC Mag. Retrieved 30 October 2012.
  23. ^ Penelope Green (9 February 2006). "Arranging Your Space, This Time With Feeling". The New York Times. Retrieved 9 August 2012.
  24. ^ Penelope Green (29 May 2008). "Real People, Really Small Spaces". The New York Times. Retrieved 9 August 2012.
  25. ^ Martha Phifer (18 July 2008). "4 books for the home". Chicago Tribune. Retrieved 9 August 2012.
  26. ^ "Apartment 'therapist' has prescription for small spaces". The Toronto Star. 7 August 2010. {{cite news}}: Unknown parameter |access date= ignored (|access-date= suggested) (help)
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Category:Blogs Category:American blogs Category:Companies based in New York City Category:Websites about food and drink Category:Interior design

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