User:13flowerpower/Marketing communications/Bibliography
Bibliography
[edit]This is where you will compile the bibliography for your Wikipedia assignment. Please refer to the following resources for help:
- ^ Pogacar, R. (2021). Marketing language: A conceptual framework and examination of how brand name linguistics influence brand loyalty [ProQuest Information & Learning]. In Dissertation Abstracts International Section A: Humanities and Social Sciences (Vol. 82, Issue 5–A).
- ^ Berger, J., Humphreys, A., Ludwig, S., Moe, W. W., Netzer, O., & Schweidel, D. A. (2020). Uniting the Tribes: Using Text for Marketing Insight. Journal of Marketing, 84(1), 1–25. https://doi.org/10.1177/0022242919873106
- ^ D S Sknarev. (2016). Reclamemiсs and Linguistic Marketing as New Knowledge Areas. Russian Language Studies, 3, 51–57.
- ^ Jeanne M. Persuit. (2013). Social Media and Integrated Marketing Communication : A Rhetorical Approach. Lexington Books.