Tzurit Or
Tzurit Or | |
|---|---|
| Born | June 13, 1973[1][2] Kvutzat Kinneret, Israel |
| Education | Tel Aviv University |
| Occupation(s) | Founder & Chief Creative Officer, Tatte Bakery & Café |
Tzurit Or is an Israeli-born pastry chef. She is the founder of the Tatte Bakery & Café located in the Greater Boston area and Washington, D.C.[3][4][5]
Early life and film career
[edit]Or grew up in Kvutzat Kinneret, a kibbutz in northern Israel located near the sea of Galilee.[6] She grew up in a "baking family" and since she was very young, she has been baking.[7]
From age 18 to 20, Or served her mandatory conscription in the Israeli Defense Forces.[8] After serving in the army, Or studied film, management, and communications at Tel Aviv University.[9] She went to work for an Israeli media company and worked as a film producer for 12 years.[8]
In 2003, Or emigrated to the United States and briefly lived in Los Angeles, California.[citation needed] Her then-husband got a job in Boston, so she moved across the country with him.[10] She now lives in Brookline, Massachusetts.[11]
Tatte Bakery & Café
[edit]
In 2007, Or began baking and cooking at her house for about 20 hours a day to sell her creations at a stand in Copley Square Farmer's Market in Boston.[9][12] At her stand, she mainly sold brioche, cookies, and nut boxes, which were inspired by foods from her childhood in Israel.[5][13]
The stand was widely popular, and in 2008, she opened the first Tatte Bakery & Café brick and mortar location in Brookline.[8] Tatte, pronounced like "latte," sells a wider variety of items than she sold at the stand.[5]
In 2016, founder of Panera Bread and Au Bon Pain, Ron Shaich, bought a 50.01% stake in Tatte.[14] As of 2022[update], there are 31 Tatte locations in both Massachusetts and in Washington, D.C.[15]
In July 2020, she stepped down as CEO following discrimination complaints,[16][17] but she still remains involved in the bakery's operations and serves as its chief baker.[5]
References
[edit]- ^ https://twitter.com/thousecambridge/status/1139227550742458368
- ^ "Tzurit or".
- ^ Adamow, Ingrid (18 September 2018). "Obsessions: Tzurit Or". Boston Magazine. Retrieved 13 January 2023.
- ^ Babür-Winter, Oset (February 21, 2020). "This Baker's Home Kitchen Is Instagram-Perfect-and So Are Her Recipes". Food & Wine. Retrieved 13 January 2023.
- ^ a b c d Deutch, Gabby (8 August 2022). "The kibbutznik behind D.C.'s hottest new Israeli café". Jewish Insider. Retrieved 13 January 2023.
- ^ Leichman, Abigail (November 6, 2017). "The Israeli behind Boston's beloved Tatte Bakery & Café". ISRAEL21c.
- ^ "Meet the Maker: Tzurit Or of Tatte Fine Cookies & Cakes". Williams-Sonoma. 2013-04-30. Retrieved 2023-01-21.
- ^ a b c "Tzurit Or". The Thirty-One Percent. June 25, 2018.
- ^ a b "BosWomen Entrepreneurs". Boston.gov. Office of Economic Opportunity and Inclusion. August 15, 2019.
- ^ "Tzurit Or: Founder of Tatte Bakery and Café". Edible Boston. Retrieved 2023-01-21.
- ^ "This Baker's Home Kitchen Is Instagram-Perfect-and So Are Her Recipes". Food & Wine. Retrieved 2023-01-21.
- ^ "Tzurit Or". East End House. Retrieved 2023-01-21.
- ^ Haydinger, Hannah (2022-10-28). "Into the Kitchen with Tzurit Or". Bakes for Breast Cancer. Retrieved 2023-01-21.
- ^ Cain, Jacqueline (2016-02-10). "Panera Bread Takes Majority Stake in Tatte Bakery & Café". Boston Magazine. Retrieved 2023-01-21.
- ^ "Our Locations". Tatte Bakery and Cafe. Retrieved 2022-08-30.
- ^ "Cafe chain CEO steps down amid discrimination complaints". Associated Press. 25 July 2020. Retrieved 13 January 2023.
- ^ Schwart, Penny (July 29, 2020). "Israeli CEO of Boston's Tatte bakery chain steps down amid discrimination accusations". The Jerusalem Post. Jewish Telegraphic Agency.