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Tsumyoki
Tsumyoki with his MTV EMA award, 2024
Born
Nathan Joseph Mendes

(2001-06-02) 2 June 2001 (age 23)
Margao, Goa, India
Other names
  • Yoki
  • Gamsham Pakleshwali Bagarjack Joshi Jogi Kumar Lover The II[1]
EducationThe King's School (HSSC)
Alma materSt. Xavier's College, Mapusa (B.A.)
Musical career
OriginMargao, South Goa
Genres
Occupations
  • Rapper
  • singer-songwriter
  • record producer
Instruments
  • Vocals
  • guitar
  • piano
  • ukulele
Years active2018–present
LabelsGully Gang
Member ofGoa Trap Culture
Websitetwitter.com/YokiMafia

Nathan Joseph Mendes (born 2 June 2001), known professionally as Tsumyoki[a] (or simply Yoki), is an Indian rapper, singer-songwriter, and record producer. He gained popularity from his single track release, "White Tee" (2019), Daboij album (2021), maiden EP release, Way Too Messy (2021), featuring fellow Goan rapper, Kidd Mange and "Pink Blue" (2022), featuring Bharg. According to Tsumyoki, his stage name alludes to ideas of "vision, productivity and a positive mindset".

Tsumyoki is one of the leading artists from Goa and is credited for revolutionizing the English genre of Hip hop music in the Indian coastal state of Goa. He is the first Goan music artist and the youngest member at age 19, to be signed by DIVINE's record label, Gully Gang Records in 2021.[2] He was also featured in Goan Insider's 50 Most Influential People of 2021[3] and has been described by ItsGoa magazine as Goa's best rapper.[4]

Early life

[edit]

Nathan Joseph Mendes was born on 2 June 2001 in Margao, Goa to Gianna Alba Araujo Soares Mendes and Sanjeev Peter Mendes. He has an elder sister, Sneha (born 1998).[5] His maternal grandfather, Joe, was also a musician, who died in 2018. Tsumyoki completed his Higher Secondary School Certificate (HSSC) from The King's School.[6] He later graduated with a Bachelor of Arts degree from St. Xavier's College, Mapusa.[7]

Career

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2018–2019: Early beginnings

[edit]

Tsumyoki started his musical journey in his late teenage years, beginning at age 17. His primary aim was to explore various music genres beyond just rap. He credits his mother and family for being pillars of support throughout his musical career and considers artists like XXXTentacion, Juice WRLD, Drake, Eminem, Post Malone, Ski Mask the Slump God and Michael Jackson as his role models. During an interview, Tsumyoki shared how he commenced his career with ₹8,000 (equivalent to ₹11,000 or US$130 in 2023), struggling to afford essential technical equipment. He had to depend on his mother as he needed more money to kickstart his music journey with proper equipments, he then performed for her to which she was convinced.[8][9]

Tsumyoki first began pursuing music as a hobby in 11th grade. He discusses the difficulties he encountered when trying to establish himself in the rap scene, recounting instances of waiting outside clubs with a USB flash drive containing his music in the hopes of catching the attention of popular artists. In addition, he notes the lack of widespread backing for indigenous musicians in Goa who crafted their own music, requiring him to work towards gaining visibility.[10]

2019–present: Rise to success

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Tsumyoki's breakthrough came from his single track release, "White Tee" in 2019. The idea behind the track was a hook, "White Tee, Bish get off”, he always had in mind, to which he added the beats and tunes. The music video was mainly shot in Fatorda and other locations, featuring participation from several of his supporters. Tsumyoki further stated in an interview that, "White Tee" signifies a mindset, for example if you're wearing something white, you ought to not get dirty. Similarly it means you don't need people's negativity affecting your perspective.[11]

In October 2019, Tsumyoki's plans to release the music video to "Save Me", were shelved. He claims that his stage name "Tsumyoki" was inspired after "waking up on a regular day and looking at himself in the mirror". The Japanese influence was intentional. In the beginning, he harbored reservations about incorporating his stage name but gradually embraced it more as his fame grew. Tsumyoki's music is influenced by American culture and he attempts to bring forth more elements of Indian culture in his work.[11]

At age 18, Tsumyoki started performing at clubs and judged several college events. One of his first two gigs was with DJ Skeletron. Tsumyoki and the latter collaborated in the single track "Go Hard" which was released on 4 August 2019, following the release of "Go Hard", 'Showbar', a gastropub in Candolim offered him his first show.[11]

In November 2020, Tsumyoki produced "Ketta" referring to an "action of ditching or avoiding someone", a single track by Carisio Azavedo mononymously known as Bongisio, a Merces based music artist which was mastered and recorded by 2jaym. Before Tsumyoki embarked on his music career, he lacked any Goan rappers to serve as influences since there were no popular artists in that category during that period. He has collaborated with local music artists, producers and influencers like JD, 2Jaym, Elttwo, ZaDaRapper and ZB Memes.[12]

On 4 September 2021, Tsumyoki released his 15-minute maiden EP, "Way Too Messy", it included five tracks with themes of cancel culture, ambition and self discovery. The inspiration behind it was when he and Daniel Sequeira professionally known as Kidd Mange, were invited to the Gully Gang camp, wherein they were involved in making music. The decision to produce the EP was made at that juncture, and it was well-received by the Gully Gang team. Within two days, three songs were finalized, and the remaining two were subsequently incorporated.[13]

Tsumyoki participated in the 2021 "Goa Rap Cypher," where he played a role in both production and performance. Together with nine local artists,[13] they used this platform to raise awareness about significant challenges such as the "Mollem situation" affecting the region of Goa.[10]

Goa Trap Culture

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Tsumyoki is one of the founding members of the boy band known as Goa Trap Culture (GTC) or the GTC crew. As of February 2021, the band includes local Goan music artists Elttwo, 2jaym, and Kidd Mange. They are best known for their 2021 album 'Daboij', which features a mix of genres such as pop, rock, indie, R&B/soul, hip- hop, rap, and trap music. The album also features guest artists including Vash and Yelhomie, and production from CapsCtrl on some of the beats.[14]

Some of the popular tracks from the album were "Jackets" and "Flex Bomb" which were particularly favored by the GTC crew. These tracks showcased the influence of diverse music genres such as pop/emo and rap/hip- hop. In an interview with Goan Insider, the crew expressed that the album's title was derived from the camaraderie that united them. 'Daboij' simply means 'The Boys'. The initial work on the album began before the COVID-19 pandemic and took about a year to complete.[14]

The band also mentioned that XXXTentacion, Tyler, the Creator, MF Doom, Anson Seabra, J. Cole, Juice Wrld, Lauv and Nucleya were some of their inspirations for each of their tracks. Nucleya advised them on their vocal approach. One of the singles featured on the album, "Sorpotel", is a reinterpretation with Goan influences. It was originally composed by Tsumyoki's grandfather, Joe, who passed away in 2018 without receiving credit for his work. As of 2021, the GTC crew plans to collaborate with Oliver Tree, Ritviz, and Divine in the near future.[14]

Discography

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Albums

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Year Album Track Artist(s) Producer(s) Written by
2018 RIP Rest Easy Bro Tsumyoki Tsumyoki
Phantom Tsumyoki Tsumyoki
Memories Tsumyoki Tsumyoki
Disguise (Interlude) Tsumyoki Tsumyoki
I Luv Fake Frnds Tsumyoki Tsumyoki
Stairway to Hell Tsumyoki Tsumyoki
Brown Eyes Tsumyoki ft. Kunal
All Love Everything's Yours Tsumyoki Tsumyoki
Aley Tsumyoki Tsumyoki
Dirty Tsumyoki Tsumyoki
Flex Therapy Tsumyoki Tsumyoki
No Paint Tsumyoki Tsumyoki
Distorted Lullabies Tsumyoki Tsumyoki
2019 The Art of Flexing Introduction The Art of Flexing Tsumyoki & ZaDaRapper
Tokyo Drift! Tsumyoki & ZaDaRapper
VIPERZ Tsumyoki & ZaDaRapper
Super Saiyan! ZaDaRapper & Tsumyoki
Metallic Fade Tsumyoki feat. ZaDaRapper
Goa Trap Culture Tsumyoki & ZaDaRapper
The Cure ZaDaRapper & Tsumyoki
2020 This Mixtape Is Garbage Cake Tsumyoki
Candyland Tsumyoki Tsumyoki Tsumyoki
Beast Mode Tsumyoki & Kidd Mange
All Black Trap Trap Tsumyoki & ZaDaRapper
Ballin' We Ballin' Tsumyoki & 2jaym
Lef Wris Tsumyoki
Gorilla Tsumyoki, OV3RDRIVE & Kunal
Girls Tsumyoki & Skeletron
Polish Tsumyoki
India Type Shiz[9] Tsumyoki Tsumyoki Tsumyoki
2021 Daboij[14] Jackets Goa Trap Culture, Tsumyoki, Kidd Mange, 2jaym & Elttwo Tsumyoki
Actin' Tuff Goa Trap Culture, Tsumyoki, Elttwo, Kidd Mange & 2jaym
Auction Goa Trap Culture, Tsumyoki & Kidd Mange
I've Had Enough Goa Trap Culture, Tsumyoki & 2jaym
Soul Food Goa Trap Culture, Tsumyoki, Kidd Mange, Elttwo, 2jaym & Jaden Maskie
Pardon Goa Trap Culture, Tsumyoki, Elttwo, 2jaym & Jaden Maskie
Yoki's Interlude Goa Trap Culture & Tsumyoki
Flex Bomb Goa Trap Culture, Tsumyoki, Kidd Mange, ft. Vash & Yelhomie
Dumb Shit! Goa Trap Culture, Tsumyoki & Kidd Mange
Bussin' Goa Trap Culture, Tsumyoki & Kidd Mange
Sorpotel (Bonus Track) Goa Trap Culture & Tsumyoki

EPs

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Year EP Track Artist(s) Producer(s)
2021 Way Too Messy[15] Way Too Messy Tsumyoki & Kidd Mange DreddAf, Karan Kanchan & Tsumyoki
All Black Trap Trap 2 Tsumyoki & Kidd Mange Tsumyoki
Pao Wala Tsumyoki, Kidd Mange Tsumyoki
No Games Tsumyoki, Kidd Mange Tsumyoki
Commentz Tsumyoki, Kidd Mange Tsumyoki

Singles and collaborations

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Year Track Artist(s) Producer(s) Note(s)
2018 Prime Time Tsumyoki
Ultimate Tsumyoki
Pu$$y B!tchez! Tsumyoki
Sick Tsumyoki
Hugs, Kisses & Heartbreaks Tsumyoki
Sleep [RIP XXXTENTACION] Tsumyoki
All White Tsumyoki
Faces Tsumyoki
Strong Tsumyoki
w e ' r e a l l g o i n g d o w n (Remastered) Tsumyoki
SpongeBob Trappin' OV3RDRIVE ft. Tsumyoki
Heartbeats Tsumyoki
2019 Rest in Suicide Tsumyoki
Who Make Fun of My Wrist?! Tsumyoki
White Tee[16] Tsumyoki
White Tee (Acoustic) Tsumyoki
Go Hard Skeletron & Tsumyoki
Headphones[16] 2jaym & Tsumyoki
Budapest Tsumyoki & Kidd Mange Tsumyoki
2020 Friends Tsumyoki
Broken Heartz Freestyle Tsumyoki
The Way I Fall in Love Tsumyoki, 2jaym & Jaden Maskie
Never Let Go Elttwo & Tsumyoki
La Vida Skeletron & Tsumyoki
I've Had Enough Tsumyoki & 2jaym ft. Goa Trap Culture
KETTA Bongisio Tsumyoki
2021 Oh Geez[17] Yelhomie & Tsumyoki Tsumyoki
Big Shots! Moko Koza, Yelhomie & Tsumyoki Tsumyoki
Sunlight[18] Tsumyoki Tsumyoki Debut single under Gully Gang Records label
Run Around Town[19] Skeletron, Tsumyoki & Elttwo Skeletron
2022 Pink Blue[8] Tsumyoki & Bharg Tsumyoki, Bharg & Prashant
Ek Do Ek[20] Tsumyoki & Rawal Tsumyoki
idk Tsumyoki & Karan Kanchan Karan Kanchan
Feel Okay[21] Tsumyoki Tsumyoki & Bharg

Awards and nominations

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Year Award Category Song Result Ref
2023 MTV Europe Music Awards Best India Act It's Aight ft. Prophet Joegus Won [22][23]

Tours

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  • A Message from the Moon Tour (2023)[24]

Notes

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  1. ^ (pronounced sue-ma-yoki)

References

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  1. ^ "Answering fans questions! (QnA)". YouTube. 3 August 2020. Archived from the original on 1 August 2023.
  2. ^ Kusnur, Narendra (24 November 2023). "When the Goan gets tough...: A Wknd interview with rapper Tsumyoki". Hindustan Times. Retrieved 18 July 2024.
  3. ^ "Goan Insider's 50 Most Influential People of 2021". 5 January 2022. Retrieved 1 August 2023.
  4. ^ "Humans of Goa – Tsumyoki – The Youngest in The Gully Gang Family". ItsGoa. 12 September 2021. Retrieved 10 September 2022.
  5. ^ "Directorate of Planning, Statistics and Evaluation and Office of the Chief Registrar of births and deaths". Goa Online. 13 June 2001. Retrieved 30 December 2022.
  6. ^ "Tsumyoki (our ex student – Nathan Mendes), whose song played in our campus today". Twitter. 22 September 2022. Retrieved 11 October 2022.
  7. ^ "Third Year B.A." (PDF). xavierscollege-goa.com. 10 July 2020. Retrieved 21 September 2022.
  8. ^ a b "Goans lend their own flavour to Hip hop". oHeraldo. Retrieved 10 September 2022.
  9. ^ a b "Tsumyoki breaks stereotypes about Goans in his latest rap – Times of India". The Times of India. 13 July 2020. Retrieved 10 September 2022.
  10. ^ a b "Beats that rock". The Navhind Times. 22 October 2021. Retrieved 15 September 2022.
  11. ^ a b c "Rap culture needs to develop in Goa: Tsumyoki". The Goan EveryDay. Retrieved 10 September 2022.
  12. ^ "Konkani rap song takes centre stage". The Navhind Times. 6 January 2021. Retrieved 18 September 2022.
  13. ^ a b "Divine's Gully Gang signs Goa rapper Tsumyoki for maiden EP 'Way Too Messy'". daijiworld.com. Retrieved 25 October 2022.
  14. ^ a b c d "'Daboij' Are Back: Goa Trap Culture on Their Latest Album Release". 3 February 2021. Retrieved 17 January 2023.
  15. ^ sufflemusic (4 June 2022). "Top 10 Underground Rappers in India Who Rule Indian Hip-Hop Scene". Suffle Music Magazine. Retrieved 28 September 2022.
  16. ^ a b "Voices from beyond". The Navhind Times. 16 September 2019. Retrieved 18 September 2022.
  17. ^ "Yelhomie & Tsumyoki - Oh Geez (feat. Tsumyoki) Lyrics | Lyrics.com". www.lyrics.com. Retrieved 10 January 2023.
  18. ^ India, Rolling Stone (3 August 2021). "#RSDailyMusic: Here's What We're Listening to Today". Rolling Stone India. Retrieved 18 January 2023.
  19. ^ India, Rolling Stone (13 December 2021). "#RSDailyMusic: Here's What We're Listening to Today". Rolling Stone India. Retrieved 18 January 2023.
  20. ^ India, Rolling Stone (12 April 2022). "#RSDailyMusic: Here's What We're Listening to Today". Rolling Stone India. Retrieved 18 January 2023.
  21. ^ "New Music By 10 Indie Artists That Has Us Grooving This Month - Elle India". 10 November 2022. Retrieved 10 January 2023.
  22. ^ "Tsumyoki: proud to be thefirst Goan to get ema nom". Hindustan Times. Retrieved 18 October 2023.
  23. ^ "MTV Recognizes Artists with 2023 MTV EMA Awards". www.mtvema.com. Retrieved 6 November 2023.
  24. ^ Crasto, Abigail. "Goa's Tsumyoki bags 'Best India Act' at MTV Europe Music Awards 2023". Gomantak Times. Retrieved 19 July 2024.
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