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Trust (company)

From Wikipedia, the free encyclopedia
Trust International B.V.
FormerlyAashima Technology B.V. (1983-2003)
Company typePrivate
IndustryElectronics
Founded1983; 41 years ago (1983)
FounderMichel Perridon
Headquarters,
Netherlands
Area served
Worldwide
ProductsComputer peripherals and accessories
OwnerEgeria (100%)
ParentEgeria
Websitewww.trust.com

Trust International B.V. is a Dutch company producing value digital lifestyle accessories including PC peripherals and accessories for video gaming. Based in Dordrecht, it was originally founded in 1983 as Aashima Technology B.V. before gaining its current name in 2003.

Old logo (2003-2022)

Products

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The company's product lines are divided into Home & Office, Gaming, Smart Home and Business to Business (B2B). Products that the company has covered for many years include mice, keyboards, webcams and headsets.[1] Trust's products are sold in specialist stores, large retailers, electronics chains and online stores in over 50 countries.

In the past, Trust also produced peripherals such as scanners and modems.[2]

A Trust gamepad controller for PlayStation 2
Computer mouse released under the Trust Gaming brand

Sports sponsorship

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Dutch F1 driver Jos Verstappen used his strong Dutch links to gain sponsorship for the Minardi F1 Team in 2003 when Trust became one of the team sponsors.[3] That sponsorship was moved to Jordan Grand Prix in 2004 when Verstappen was on the verge of a race seat with the team. Trust had a sponsorship agreement with Spyker F1 as the team started to bring in Dutch sponsorship.[4] Trust was the head sponsor of the Arden International team, which competed in the GP2 and GP2 Asia series, and previously in Formula 3000. Because of the sponsorship, the team has been dubbed Trust Team Arden.[5]

Trust also sponsored Minardi Team USA in the 2007 Champ Car World Series[6] for much of the season but ended their sponsorship at the end of the season after the team stopped competing at the end of the year due to the unification of Champ Car and Indycar. Trust sponsored Red Bull Racing in 2009, both Sebastian Vettel and Mark Webber had the Trust name visible on the chin bar of their helmets.[7]

See also

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References

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  1. ^ "Trust.com - About Trust". www.trust.com. Retrieved 2019-07-24.
  2. ^ "Trust new sponsor of OrangeArrows". https://news.verstappen.com (in Dutch). Retrieved 2024-12-04. {{cite web}}: External link in |website= (help)
  3. ^ "Trust ends Minardi role, heads for Jordan?". Crash Media Group. 19 December 2003. Retrieved 9 January 2018.
  4. ^ https://au.motorsport.com/f1/news/spyker-adds-to-sponsor-portfolio/1368756/
  5. ^ https://au.motorsport.com/fia-f2/news/arden-int-l-motorsport-becomes-trust-team-arden/2259846/
  6. ^ "Minardi Team USA Trust announcement | Auto123.com". www.auto123.com. Retrieved 2024-12-04.
  7. ^ "Red Bull picks up Trust sponsorship". Motorsport Network. 9 December 2008. Retrieved 9 January 2018.
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