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Treedom

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Treedom
Founded2010; 14 years ago (2010) in Florence, Italy
FounderTommaso Speroni and Federico Garcea
Founded atFlorence, Italy
Area served
Africa, South America, Southeast Asia and Italy
ServicesTree Plantation
Websitewww.treedom.net

Treedom is a platform that allows anyone to plant trees in different countries of the world.[1][2][3][4] Treedom also allows the 'owner's of the planted trees to receive images of the trees that have just been planted along with its GPS coordinates and updates from the project it is part of.[5][6][7]

Procedure

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The project developer who applies to become a "tree planter" has to make a formal request in the form of the "project". The submission is reviewed to exclude projects that require cutting other trees to make the space, violate the law, consider planting invasive species and the like. The farmer confirms the fact of planting the tree with the help of the specialized mobile application that captures both photo and GPS coordinates. These reports are then manually checked, verifying the location, quality of the image and species of the planted tree. Trees that do not take root for the first three years must be replanted. Treedom claims inspecting in place at least 25% of these projects per year. Additionally, 5% of the planted trees are put aside as so called “Project Reserve” that should cover possible loss of trees and the related CO2 absorption (like trees that die after the third year, for which a substitution is not provided).[8] A user can then order planting a selected tree online, paying as for a web purchase.

Tree planters

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Treedom works in collaboration with small collective of farmers, local community and NGO across different countries including Kenya,[9] Tanzania,[10] Guatemala,[11] Ecuador,[12] Italy,[13] Haiti, Nepal,[14] Pakistan,[15] Peru, Italy,[16] etc.

For the trees which bear fruits, the fruits are reckoned to belong to the farmers who planted it.[17][18][1] The farmer planting a tree remains responsible for its growth and take care where the organization provides support by arranging agroforestry training and income opportunities.[19][20] The platform is known to promote welfare of farmers, including female farmers for which it announced 'Mothers day campaign' during March 2020 with the aim to spread awareness about the difficulties faced by female agricultural workers.[21][22]

User interface

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When a person chooses to own a certain tree, the sapling is planted by the local farmer on behalf of the person.[23][24] The updates of the sapling are provided using GPS location and photographs on regular basis via webpage dedicated to this plant.[25][26] Apart from this, the platform also allows a tree to be gifted.[27][28] It is also possible to view the local weather data in the vicinity of the tree.

History

[edit]

Treedom was founded in the year 2010 by Tommaso Speroni and Federico Garcea in Florence, Italy.[29][30][7] The objective of the organization was described as The Sustainable Development Goals,[31][32] which includes counter-deforestation, protecting biodiversity, preventing soil erosion, combating CO2 emission on one side and sustainable food production and income security for farmers on the other side.[33][34][35] As in April 2021, Treedom has been reported to collaborate with 75000 farmers and plant more than 2 million trees[36] across Asia,[37] Africa[38][39] and Central and South America.[40][41][42][43]

Notes

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  • Green computing e e-commerce sostenibile. Un piccolo viaggio negli impatti ambientali della rete, ISBN 978-1-326-90102-8 [44]
  • Den Herzschlag der Natur spüren Achtsam und verbunden leben, ISBN 978-1-326-90102-8 [45]
  • Energy Policy and Climate Change, ISBN 978-3-030-43578-3, doi:10.1007/978-3-030-43578-3_10
  • Subramanian Senthilkannan Muthu, Miguel Angel Gardetti, Sustainability in the Textile and Apparel Industries: Consumerism and Fashion Sustainability. ISBN 978-3-030-38532-3[46]
  • Zaigham Mahmood, Developing and Monitoring Smart Environments for Intelligent Cities, ISBN 978-1-7998-5063-2[47]

References

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  1. ^ a b "It's easy to help farmers: gift a tree & follow its journey". Atlas of the Future. Retrieved 2021-05-31.
  2. ^ Bougro, Augustin (13 March 2020). "Yes, lingerie can be sexy and sustainable - the proof is in this collection". Vogue Paris (in French). Retrieved 2021-05-31.
  3. ^ "Adottati 200 alberi da frutto: in Sicilia nasce la "foresta" dell'azienda Euro Company di Godo". Ravenna&Dintorni (in Italian). 2019-09-06. Retrieved 2021-05-31.
  4. ^ "Piantare un cedro a Haiti così il marketing green diventa un videogioco". la Repubblica (in Italian). 2017-04-18. Retrieved 2021-05-31.
  5. ^ "Compera un albero, donalo e segui la sua crescita online". L'HuffPost (in Italian). 2016-04-22. Retrieved 2021-05-31.
  6. ^ Natale, Noemi Di (2019-11-26). "Roberto Cavalli to Support Green Revolution With Treedom". WWD. Retrieved 2021-05-31.
  7. ^ a b Sherriff, Lucy. "Planting Fruit Trees For Food Security". Forbes. Retrieved 2021-06-03.
  8. ^ Treedom standard (project documentation). pdf
  9. ^ Volonté, Chiara (2021-04-22). "In occasione della Giornata della Terra nasce Foresta Bayer Italia". Industria Italiana (in Italian). Retrieved 2021-05-31.
  10. ^ "Piantiamola! Piantare alberi per tutelare l'ambiente: il progetto di Avery con Treedom". greenMe (in Italian). 2021-04-06. Retrieved 2021-05-31.
  11. ^ lezzi (2021-05-27). "OKNOPLAST sottolinea il proprio impegno nella sostenibilità e pianta una foresta in Guatemala". Adnkronos. Retrieved 2021-05-31.
  12. ^ elEconomista.es. "Los candidatos de Linguaskill de Cambridge, contribuyen con el medio ambiente plantando árboles - elEconomista.es". www.eleconomista.es (in Spanish). Retrieved 2021-05-31.
  13. ^ "ICC celebrates the positive impact of cricket on communities during an unprecedented 2020". WION. Retrieved 2021-05-31.
  14. ^ Matarrese, Di Giuliana (2020-11-05). "I brand indie da indossare la prossima estate, sono nati nell'inverno della pandemia". Marie Claire (in Italian). Retrieved 2021-05-31.
  15. ^ "Prati plants nearly 1000 trees as part of Treedom initiative". Labels & Labeling. 2020-06-29. Retrieved 2021-05-31.
  16. ^ Digital, Di Redazione (2019-12-04). "I regali di Natale solidali per le amiche belle e buone saranno il vostro piccolo grande gesto d'amore". ELLE (in Italian). Retrieved 2021-05-31.
  17. ^ Chan, Emily (26 December 2020). "35 things you can to do to help save the planet in 2021". Vogue India. Retrieved 2021-05-31.
  18. ^ "AGROFORESTRY". sggwebsite. Retrieved 2021-05-31.
  19. ^ "Plant Trees or Grow Your Own Forest With Treedom and Follow Their Journey Online". ecowarriorprincess.net. 18 April 2020. Retrieved 2021-05-31.
  20. ^ "Treedom: piantare gli alberi con un "click" per creare un mondo migliore". intoscana (in Italian). 2020-12-04. Retrieved 2021-05-31.
  21. ^ "A gift that grows: how dedicating a tree this Mother's Day can support women farmers". Positive News. 2020-03-19. Retrieved 2021-05-31.
  22. ^ "Festa della mamma: perché non regalarle un baobab? | Metro News". metronews.it (in Italian). Retrieved 2021-05-31.
  23. ^ "Aziende sempre più green: cosa fanno per l'ambiente". la Repubblica (in Italian). 2021-04-21. Retrieved 2021-05-31.
  24. ^ Vincenti, Piera (2020-12-08). "Treedom: one and a half million trees planted worldwide in ten years | SmartGreen Post | news from the environment". Retrieved 2021-05-31.
  25. ^ Enorm (2021-05-27). "World Environment Day: Gemeinsam für den Planeten". enorm (in German). Retrieved 2021-05-31.
  26. ^ "35 cosas que puedes hacer para ayudar a salvar el planeta en 2021". Vogue España (in European Spanish). 24 December 2020. Retrieved 2021-05-31.
  27. ^ "Planting trees for people and for the planet". The Telegraph. 2019-11-11. ISSN 0307-1235. Retrieved 2021-05-31.
  28. ^ "Agriculture and Climate". Afrik 21. Retrieved 2021-05-31.
  29. ^ Redazione. "L'appello delle Comunità Laudato si': un albero in più contro la crisi climatica • BCC La Voce". BCC La Voce (in Italian). Retrieved 2021-05-31.
  30. ^ Mitevska, Tatjana; Speare-Cole, Rebecca (2018-11-21). "Europe's 100 digital champions". www.ft.com. Retrieved 2021-05-31.
  31. ^ "Treedom | Certified B Corporation". bcorporation.net. Retrieved 2021-05-31.
  32. ^ "Giovani e innovazione: il ricambio generazionale secondo Mossa e Zacconi". Forbes Italia (in Italian). 2021-04-28. Retrieved 2021-05-31.
  33. ^ Sherriff, Lucy. "Planting Fruit Trees For Food Security". Forbes. Retrieved 2021-05-31.
  34. ^ "The stories of trees and farmers". Treedom | Let's green the planet. Retrieved 2020-09-25.
  35. ^ "Giornata della Terra 2021: le iniziative per il pianeta scelte dalla redazione di Vogue". Vogue Italia (in Italian). 22 April 2021. Retrieved 2021-05-31.
  36. ^ "Treedom l'azienda nata per gioco ha Generali nel capitale e ha piantato 2 milioni di alberi". Il Tirreno (in Italian). 2021-04-30. Retrieved 2021-05-31.
  37. ^ Redazione, di (2020-03-05). "6 marzo, M'illumino di meno e... pianto alberi". Vita (in Italian). Retrieved 2021-05-31.
  38. ^ "AFRICA: Treedom offers trees as a Christmas gift to farmers". Afrik 21. 2020-11-09. Retrieved 2021-05-31.
  39. ^ Turra, Alessandra (2021-04-21). "For Pinko, Sustainability Isn't Only About Ethics, It's Also About Profits". WWD. Retrieved 2021-05-31.
  40. ^ "Clima, Bidoo.it regala 2000 alberi per creare foresta in Ecuador". www.ilgazzettino.it (in Italian). Retrieved 2021-05-31.
  41. ^ "Agroforestry Is Carbon Offsetting Key". pebble magazine. Retrieved 2021-05-31.
  42. ^ Annemans, Nele (2020-08-27). "Dankzij Treedom kan je vanaf nu in één klik ergens ter wereld een boom planten". Het Laatste Nieuws (in Dutch). Retrieved 2021-06-03.
  43. ^ "8 marzo, Treedom pianta alberi in Guatemala in sostegno delle donne". La Difesa del Popolo (in Italian). Retrieved 2021-05-31.
  44. ^ Chirico, Alessandro De (2017-02-11). Green computing e e-commerce sostenibile. Un piccolo viaggio negli impatti ambientali della rete (in Italian). Lulu.com. ISBN 978-1-326-90102-8.
  45. ^ Spannbauer, Christa; Behrendt, Annika (2020-03-16). Den Herzschlag der Natur spüren: Achtsam und verbunden leben (in German). Verlag Herder GmbH. ISBN 978-3-451-81960-5.
  46. ^ Muthu, Subramanian Senthilkannan; Gardetti, Miguel Angel (2020-03-19). Sustainability in the Textile and Apparel Industries: Consumerism and Fashion Sustainability. Springer Nature. ISBN 978-3-030-38532-3.
  47. ^ Mahmood, Zaigham (2020). Developing and Monitoring Smart Environments for Intelligent Cities. IGI Global. ISBN 978-1-7998-5063-2.
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