"Touch It" is a song by American rapper Busta Rhymes. Released on December 13, 2005, it was the first single from Rhymes' Aftermath/Interscope debut, The Big Bang. The song reached number one in New Zealand, and number six in the United Kingdom. The song features a minimalistic beat provided by Swizz Beatz, and a sample from the song "Technologic" by electronic duo Daft Punk. "Touch It" in turn was incorporated into Daft Punk's live album, Alive 2007.
The release date for the single in the UK was 15 May 2006. However, due to UK chart rules allowing songs to chart on download sales alone, one week before the single's physical release, "Touch It" managed to make the top 40, entering at #23 on download sales only. After the physical single release, the song climbed to #6, its peak position. The song had a strong chart run initially, spending seven weeks inside the top 30 there, however, because the physical copies of the single were deleted, the single was withdrawn from the chart due to new chart rules stating that singles could only remain in the chart for two weeks after their physical deletion. This is why the record seemingly fell from the UK top 75 from the top 30. The song was also popular on the charts in the U.S., peaking at #16 on the Billboard Hot 100 and topping the chart in New Zealand.
After the release of "Touch It", a series of remixes were set into play. The main remix features Mary J. Blige, Rah Digga, Missy Elliott, Lloyd Banks, Papoose and DMX. The result was five popular versions of the song and a video, each featuring different well-known hip-hop artists. An EP was released on iTunes featuring four of the remixes on March 7, 2006. The final full-length remix had an accompanying video.
In the opening of the video, the head cheerleader and the rest of the women are in burgundy and silver outfits. Busta Rhymes then arrives and decides who runs the city. Upon the entrance of each performer, they mention something positive happening. After Bust and Spliff finish their battle (freestyle), the cheerleaders sing and step to the "Touch It" beat. An electronic machine makes a zapping-sound and a bolt of green lighting appears in the background.
In each scene, all the rappers wear colors that match the background. Usually, after one rapper finishes their verse the others appear and start strutting and dancing on beat. The screen shows two or more sides of the other backgrounds and their rappers. After Busta Rhymes, the other rappers appear in this order: Mary J. Blige in white, Rah Digga in pink, Missy Elliott in purple, Lloyd Banks in blue, Papoose in green and DMX in black (he has his hood up). Busta Rhymes and his friend, Spliff Star, appear in red at the beginning and in yellow at the end. Each singer appears with different outfits, such as Busta's white T-shirt, Papoose's, DMX's, Lloyd Banks' jackets, and the ladies' fur coats. During Mary J. Blige's part, her alter ego, Brooke Lynn, appears dressed in a matching white costume. Other cameo appearances in the music video are of Sean Paul, DJ Kayslay, Deelishis, producer Swizz Beatz, Winky Wright, Félix Trinidad, Black Rob and Spliff Star.
At the 2006 BET Awards, Busta performed the Video Remix live on stage, along with will.i.am, Elliott, Banks, Blige, Papoose, and Rah Digga. DMX was absent for the performance, but his part was played on the screens onstage. The performance also featured a surprise final verse by Eminem, who began with some of Busta's lines from A Tribe Called Quest's "Scenario".
Busta Rhymes' bodyguard and entourage member, Israel "Izzy" Ramirez, was fatally shot outside the set of the music video for "Touch It" during filming in Brooklyn on February 5, 2006. The case remains unsolved. The video for the remix is dedicated to Ramirez's memory, and includes a slideshow featuring images of him.
It was nominated for Best Male Video, and Best Rap Video at the 2006 MTV Video Music Awards. Busta Rhymes himself placed it # 1 on his BET Top 25 countdown. It debuted on BET 106 & Park in the spring and received major airplay. The remix was also nominated for Best Rap Solo Performance at the 2007 Grammy Awards.
