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Tocquigny

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Tocquigny
IndustryAdvertising
Founded1980
HeadquartersAustin, Texas
Key people
Yvonne Tocquigny, Tom Fornoff
Websitewww.ytbranding.com

Tocquigny (est. 1980) is an advertising and marketing consultancy in the United States. The full-service agency was sold in June 2015 and now operates as the Yvonne Tocquigny Branding Group.

History

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Founded in 1980 as a design studio by Yvonne Tocquigny, the business grew into a full-service ad agency recognized primarily for its business-to-business and digital work.[1][2][3][4][5][6][7][8][9] Dell was one of the first blue chip companies to work with Tocquigny, starting in the early 1990s.[10][11] In 2015 the full-service Tocquigny agency was acquired by Memphis-based Archer Malmo.[12][13][14] In 2016 Tocquigny was reimagined as the virtual agency Yvonne Tocquigny Branding Group.[15]

Clients

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Past and present client roster includes:[16][17][18][19][20][21][22]

SXSW Involvement

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At SXSW 2014 and 2015, Tocquigny hosted the “Tocquigny Taco Tour." Wrapping a bus and mounting a giant taco on the front, Tocquigny shuttled SXSW attendees from downtown Austin to various local taco shops during the festival.[27][28][29][30] The design work for the Taco Tour was awarded a HOW Magazine 2014 Promotion & Marketing Design Award and a 2014 Print Regional Design Annual Award.[31][32]

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References

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  1. ^ "Double Digit Gainers: The B-to-B Awards". Agency Spy. 8 April 2008. Retrieved 17 December 2018.
  2. ^ "TheTop 50 Interactive Agencies". Adweek. 21 February 2005. Retrieved 17 December 2018.
  3. ^ "Tocquigny Named One of Top Interactive Agencies In US By B2B Magazine". PR Newswire. 15 August 2011. Retrieved 17 December 2018.
  4. ^ Maddox, Kate (8 March 2004). "Special Report: 2004 Top Agencies". Ad Age. Retrieved 17 December 2018.
  5. ^ Goodson, Scott (22 August 2012). "Top 100 Global Ad Agencies That Know Social Media and Google". Forbes. Retrieved 17 December 2018.
  6. ^ Castillo, Michelle (5 January 2015). "Tocquigny Gives the Ad People What They Want: Tacos and Beer". AdWeek. Retrieved 18 December 2018.
  7. ^ Swiatecki, Chad (12 September 2014). "New hires give established Austin agency fresh outlook". Austin Business Journal. Retrieved 18 December 2018.
  8. ^ "Direct Marketer Leads Tocquigny". AdWeek. 6 February 2006. Retrieved 18 December 2018.
  9. ^ Kaspar, Mary Alice (22 January 2006). "Tocquigny gets new space, new president, new direction". Austin Business Journal. Retrieved 18 December 2018.
  10. ^ LeClaire, Jennifer (30 October 2005). "On top of her game". Austin Business Journal. Retrieved 17 December 2018.
  11. ^ Heine, Christopher (11 July 2011). "Five Digital Shops in the Heartland". ClickZ. Retrieved 17 December 2018.
  12. ^ Corbet, Michelle (26 June 2015). "Archer Malmo expands to Austin, invests in digital with acquisition". Memphis Business Journal. Retrieved 17 December 2018.
  13. ^ Swiatecki, Chad (3 July 2015). "Behind the deal: Why a Memphis marketer acquired Austin's Tocquigny agency". Austin Business Journal. Retrieved 17 December 2018.
  14. ^ Grisales, Claudia (23 September 2016). "Memphis firm buys Austin digital ad agency Tocquigny". Austin American-Statesman. Retrieved 17 December 2018.
  15. ^ Anderson, Will (7 November 2016). "Austin's Yvonne Tocquigny ready for her second act as entrepreneurial marketer". Austin Business Journal. Retrieved 17 December 2018.
  16. ^ "Tocquigny Named Interactive Agency for World Vision". Business Wire. 8 November 2006. Retrieved 17 December 2018.
  17. ^ "Caterpillar selects Tocquigny for marketing projects". Ad Age. 14 March 2015. Retrieved 17 December 2018.
  18. ^ Lentini, Nina (6 October 2010). "Jeep's TripCast Taps Into Emotional DNA Of Brand". MediaPost. Retrieved 17 December 2018.
  19. ^ Barr, Greg (19 December 2016). "Austin wealth management firm set to soar after PE investment, move to new offices". Austin Business Journal. Retrieved 17 December 2018.
  20. ^ "Regent University Taps Tocquigny as Agency of Record". Business Wire. 5 December 2006. Retrieved 17 December 2018.
  21. ^ Bosman, Julie (26 April 2006). "Christian Message, Secular Messengers". The New York Times. Retrieved 17 December 2018.
  22. ^ J, Karen (15 March 2011). "How Teradata stood out in a crowded market". Ad Age. Retrieved 17 December 2018.
  23. ^ "Outstanding Achievement in Web Development". WebAwards. 2012. Retrieved 17 December 2018.
  24. ^ "The 2009 Eddie and Ozzie Award Winners". FOLIO. 1 December 2009. Retrieved 17 December 2018.
  25. ^ "Tory Daily by Tory Burch". The Webby Awards. 2013. Retrieved 17 December 2018.
  26. ^ Taplinger, Susan (15 October 2013). "International ECHO™ Awards Winners". DMA. Retrieved 17 December 2018.
  27. ^ Shea, Kait (3 April 2015). "Tocquigny takes food porn to the next level". Event Marketer. Retrieved 17 December 2018.
  28. ^ "Taco Tour Bus Touts Austin Fare". Spectrum News Austin. 17 March 2015. Retrieved 17 December 2018.
  29. ^ Rodriguez, Ashley (23 June 2014). "When it comes to ad towns, don't mess with Austin, Texas". Ad Age. Retrieved 18 December 2018.
  30. ^ Odell, Patty (21 April 2014). "Austin agency attracts attention with bus tour to local taquerias". Chief Marketer. Retrieved 17 December 2018.
  31. ^ Mays, Erin (12 May 2014). "Taco About Tocquigny". HOW Design. Retrieved 17 December 2018.
  32. ^ "Regional Design Annual 2014: Southwest". Print. 2014. Retrieved 17 December 2018.
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