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Through the Dark (2016 film)

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Through the Dark
Through the Dark interactive film poster
Promotional poster
Directed byMike Daly [2]
Written byMike Daly
Michael Armstrong [1][3]
Produced byKim Wildenburg
Garett Mayow [4]
Music byHilltop Hoods [3]
Production
companies
R/GA
XYZ Studios
Exit [5]
Release date
  • 11 November 2016 (2016-11-11)[1]
Running time
4 1⁄2 minutes [1]
CountryAustralia

Through the Dark is a 41⁄2 minute 3D-animated interactive film, which is viewed in a web browser and rendered in real-time. The film is a collaboration between Google Play Music and Australian hip hop group Hilltop Hoods, featuring the band's song of the same title ("Through the Dark"). The song was written by band member MC Pressure (Daniel Smith) after his son was diagnosed with leukemia at eight-years-old.[6] Based on this experience, which is told through the song's lyrics, the film tells an emotional story of a boy and his father.[7][8] Through the Dark has been awarded over 50 accolades at international award shows.

Technical aspects

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A demonstration of how the accelerometer in a mobile phone changes the camera angle by rotating the device when viewing the film.

Through the Dark is experienced within a web browser and uses standard web technologies such as WebGL and Web Audio API.[1] When viewed on a mobile device, the film's virtual camera is mapped to the device's accelerometer.[9] The camera angle within the film is changed when the device is rotated or tilted, allowing the viewer to move between two worlds of light and dark. When viewed on a computer, the movement of the camera is controlled by scrolling.[4]

Accolades

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Awards Show Date Category / Award Result Ref(s)
FWA Awards 2016 16 January 2017 FWA of the Year 2016 Won [10]

[11]

People's Choice Award 2016 Won
D&AD Awards 2017 27 April 2017 Crafts for Design / Animation & Illustration for Websites & Digital Design Yellow Pencil [2]

[12]

Graphic Design / Digital & Mobile Wood Pencil
ADC Annual Awards 2017 8 May 2017 Interactive / Interactive Film Gold [13]

[14]

Craft in Digital / Art Direction Silver
Creative Review 'The Annual' 2017 8 May 2017 Interactive Film & Virtual, Augmented or Mixed Reality Won [15]
The One Show 2017 12 May 2017 Mobile: Craft / Visual Effects / Animation Bronze [16]
The Webby Awards 2017 15 May 2017 Best Use of Animation or Motion Graphics Won [17]

[18]

Best Use of Animation or Motion Graphics, People's Voice Award Won
AWARD Awards 2017 26 May 2017 Craft In Advertising / Film - Best Use and/or Arrangement of Existing Music Gold [19]

[20]

Design / Entertainment Design Gold
Film & Video / Interactive Film, Individual. Any Length Silver
Craft In Advertising / Film - Direction Silver
Craft In Advertising / Film - Animation Silver
Craft In Advertising / Branded Entertainment and Content Silver
Branded Entertainment & Content / Mobile Silver
Branded Entertainment & Content / Experiential - Interactive Silver
Craft In Advertising / Digital - Animation Bronze
Direct Marketing / Art Direction for Direct, Individual Bronze
Digital / Mobile - Other Bronze
Digital / Online Film, Over 3 Minutes Bronze
Branded Entertainment & Content / Entertainment - Online Bronze
AICP Next Awards 2017 6 June 2017 Website Category Gold [21]
Cannes Lions 2017 24 June 2017 Digital Craft - Overall Aesthetic Design Gold [22]

[23]
[24]
[25]
[26]

Digital Craft - Video & Moving Image Gold
Digital Craft - Digital Illustration Silver
Film - Music Video Silver
Cyber - Interactive Video Bronze
Digital Craft - Technological Achievement Bronze
Mobile - Innovative Technology Bronze
AMY Awards 2017 7 July 2017 Best Content Led Marketing Campaign Won [27]
MMA Awards 2017 25 September 2017 Mobile Website Silver [28]
Innovation Silver
Mobile Video Silver
Clio Awards 2017 27 September 2017 Digital/Mobile Technique - Graphic Design Silver [29]

[30]

Digital/Mobile - Website Bronze
Spikes Asia 2017 29 September 2017 Digital Craft Grand Prix [5]

[31]
[32]
[33]
[34]
[35]

Music - Excellence In Brand / Music Sponsorship or Partnership Gold
Digital Craft - Overall Aesthetic Design Silver
Music - Excellence In Music Video Silver
Digital Craft - Digital Illustration Bronze
Design - Digital & Interactive Design Bronze
Ciclope Festival 2017 27 October 2017 Digital Craft - Interactive Film Gold [36]
London International Awards 2017 30 October 2017 Digital - Animation/Motion Graphics Gold [37]
Digital - Branded Content Silver
Digital - Innovative Use of Digital Bronze
AdFest 2018 25 March 2018 Design Lotus - Motion & Digital Design Gold [38]
Film Lotus - Interactive Film Silver
Interactive Lotus - Interactive VDO Silver
Mobile Lotus - Video Viral VDO & Interactive VDO Silver
Mobile Lotus - Use of Technology for Mobile Silver

References

[edit]
  1. ^ a b c d Stewart, Hamish (12 November 2016). "Through the Dark: A creative, technical and emotional journey". Medium. Retrieved 2018-02-01.
  2. ^ a b "D&AD Awards 2017 Pencil Winner - Animation & Illustration for Websites & Digital Design". D&AD. Retrieved 2018-01-31.
  3. ^ a b "Deconstructing Creativity: R/GA Sydney's 'Through the Dark' interactive music video". Adobo Magazine. 7 August 2017. Retrieved 2018-02-02.
  4. ^ a b "R/GA Sydney, Hilltop Hoods + Google Play team in support of young people living with cancer". Campaign Brief Australia. 11 November 2016. Retrieved 2018-02-01.
  5. ^ a b "Spikes Asia - Grand Prix: Digital Craft". Spikes Asia. Retrieved 2018-01-31.
  6. ^ "Through The Dark by Google Play Music - Chrome Experiments". Google. Retrieved 2018-02-01.
  7. ^ "Hilltop Hoods' Powerful New Interactive Video Is Raising Money For Cancer Charity". Gizmodo Australia. 11 November 2016. Retrieved 2018-02-01.
  8. ^ "Five things that most impress D&AD Judges". Creative Boom. 28 April 2017. Retrieved 2018-02-01.
  9. ^ "How the Hilltop Hoods turned a cancer battle into hope for others". News Limited. Retrieved 2018-02-01.
  10. ^ "FWA of the Year 2016 & People's Choice Award winners announced!". The FWA. 16 January 2017. Retrieved 2018-01-31.
  11. ^ "R/GA Sydney claims top FWA honours for Hilltop Hoods + Google Play Music's 'Through The Dark'". Campaign Brief Australia. 18 January 2017. Retrieved 2018-01-31.
  12. ^ "D&AD Awards 2017 Pencil Winner - Digital & Mobile". D&AD. Retrieved 2018-01-31.
  13. ^ "Through the Dark / 2017 Digital: Interactive / Interactive". ADC. Retrieved 2018-01-31.
  14. ^ "Through the Dark / 2017 Digital: Craft in Digital / Art Direction". ADC. Retrieved 2018-01-31.
  15. ^ "'The Annual' 2017 - Google Through The Dark". Creative Review. 19 April 2016. Retrieved 2018-01-31. (registration required)
  16. ^ "The One Show - Google / Through the Dark". The One Club. Retrieved 2018-01-31.
  17. ^ "Best Use of Animation or Motion Graphics". Webby Awards. Retrieved 2018-01-31.
  18. ^ "Best Use of Interactive Video". Webby Awards. Retrieved 2018-01-31.
  19. ^ "38th AWARD Awards Winners". AWARD. Retrieved 2018-01-31.
  20. ^ "38th AWARD Awards Winners Full List" (PDF). AWARD. Retrieved 2018-01-31.
  21. ^ "AICP Next Awards Winners Announced". SHOOT Online. 6 June 2017. Retrieved 2018-01-31.
  22. ^ "Cannes winners round-up: 113 Lions for Aussies". AdNews. Retrieved 2018-01-31.
  23. ^ "2017 Cannes Lions Digital Craft Winners". Scribd. Adobo Magazine. Retrieved 2018-01-31.
  24. ^ "2017 Cannes Lions Film Winners". Scribd. Adobo Magazine. Retrieved 2018-01-31.
  25. ^ "2017 Cannes Lions Mobile Winners". Scribd. Adobo Magazine. Retrieved 2018-01-31.
  26. ^ "2017 Cannes Lions Cyber Winners". Scribd. Adobo Magazine. Retrieved 2018-01-31.
  27. ^ "2017 AMY Awards Winners". Digital + Technology Collective. Retrieved 2018-01-31.
  28. ^ "MMA 2017 Winners". www.mmaglobal.com. MMA. Retrieved 26 March 2018.
  29. ^ "Clio Awards - Digital/Mobile Technique, Graphic Design". Clios. Retrieved 2018-01-31.
  30. ^ "Clio Awards - Digital/Mobile - Website". Clios. Retrieved 2018-01-31.
  31. ^ "Spikes Asia - Gold: Music - Sponsorship or Partnership". Spikes Asia. Retrieved 2018-01-31.
  32. ^ "Spikes Asia - Silver: Overall Aesthetic Design". Spikes Asia. Retrieved 2018-01-31.
  33. ^ "Spikes Asia - Silver: Excellence In Music Video". Spikes Asia. Retrieved 2018-01-31.
  34. ^ "Spikes Asia - Bronze: Digital Illustration". Spikes Asia. Retrieved 2018-01-31.
  35. ^ "Spikes Asia - Bronze: Digital & Interactive Design". Spikes Asia. Retrieved 2018-01-31.
  36. ^ "Ciclope Festival 2017 - Winners". Ciclope Festival. Retrieved 2018-01-31.
  37. ^ "Australia takes home 70 statues at 2017 London International Awards". LIA. Retrieved 2018-01-31.
  38. ^ "ADFEST 2018 Winners List". www.adfest.com. Retrieved 26 March 2018.
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