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This Is Love (will.i.am song)

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"This Is Love"
Single by will.i.am featuring Eva Simons
from the album #willpower
ReleasedJune 1, 2012 (2012-06-01)
Recorded2011–12
Genre
Length4:42 (album version)
4:07 (radio edit)
Label
Songwriter(s)
Producer(s)
  • will.i.am
  • Steve Angello
  • Sebastian Ingrosso
will.i.am singles chronology
"Great Times"
(2011) 		"This Is Love"
(2012) 		"Hall of Fame"
(2012)
Eva Simons singles chronology
"I Don't Like You"
(2012) 		"This Is Love"
(2012) 		"Chemistry"
(2013)
Music video
"This Is Love" on YouTube

"This Is Love" is a song written and recorded by American hip hop artist will.i.am for his fourth studio album, #willpower. The song features vocals from Dutch singer-songwriter Eva Simons. "This Is Love" was released as the lead single from #willpower on June 1, 2012, and the song made its debut on Capital FM on May 14, 2012.[1] The music video, directed by will.i.am himself, was released on May 25, 2012.[2]

Background and development

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The song was co-produced by Swedish House Mafia DJ's, Steve Angello and Sebastian Ingrosso.[3][4] Work on the song started in late December 2011, and was partially recorded and completely mixed outside of the recording studios, on will.i.am's personal laptop.[5][6] Eva Simons, whose vocals are featured on "This Is Love", was personally asked by will.i.am himself to lend vocals to the song. Simons told MTV News,[6]

"He is super creative, and we kind of have the same energy: We can't sit still. We were in the studio, and he had this track, and he's like, 'Yo, Eva, would you like to do this song with me?' And we had been recording a couple tracks before, so he knows what I'm capable of and he trusts me, and we don't really know each other for that long, but he trusts me. I recorded it, and he mixes it straight away from his laptop ... and it's done. That's so beautiful — not only is he super creative and knows what he wants, but he also sees when other people are creative as well. He's not afraid to collaborate."

Music video

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will.i.am and his grand piano on the South Bank accompanied by a laptop, displaying shots of the night club.

The music video for "This Is Love" was shot in London, United Kingdom, with part of it shot at Potter's Fields on the South Bank of the Thames near Tower Bridge, in mid-May. It was released via VEVO on May 25, 2012.[7]

The music video starts with will.i.am playing a Grand Piano on the grass on the south bank of the Thames near Tower Bridge, engraved with the brand new #willpower era style will.i.am logo. He is accompanied by a laptop, displaying pictures of a nightclub (Cirque Le Soir in Soho, with Eva Simons appearing inside. During Simons' bridges and choruses, the video crosses to the nightclub, displaying pictures of the club in action, Simons and Adams inside singing their respective verses. Over time, the video crosses back and forth between will.i.am at South Bank and Eva Simons inside the night club. It ends with both Adams and Simons at South Bank, with a group of violinists during the final chorus and pyrotechnic displays during Simons' final vocal chorus.

Track listing

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Digital download[8]
No.TitleLength
1."This Is Love"4:42
Digital EP[9]
No.TitleLength
1."This Is Love" (Radio Edit)4:07
2."This Is Love" (Album Version)4:42
3."This Is Love" (Radio Instrumental)4:07
4."This Is Love" (3D M4n Remix)4:07

Chart and sales performance

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The song is the first solo track by will.i.am to reach number one in the United Kingdom, where it sold 102,000 copies in its first week on sale. The song has sold 403,000 copies in the UK in 2012, and was the 39th best-selling single of 2012.[10] It has reached the top-ten in 17 countries worldwide, whilst reaching number one in 10 of those.

Charts and certifications

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Release history

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Release dates for "This Is Love"
Country Date Format Ref.
United Kingdom May 14, 2012 Radio (premiere) [1]
Australia June 1, 2012 Digital download [8]
Sweden [69]
New Zealand [70]
United States June 18, 2012 Top 40/Mainstream radio [71]
United Kingdom June 24, 2012 Digital download [9]
Ireland [72]
United States June 26, 2012 Rhythmic radio [73]
July 3, 2012 Digital download [74]
Germany August 3, 2012 Digital download [75]

References

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  1. ^ a b "Will.i.am Proclaims 'This Is Love' on New Single: Listen". Billboard. 2012-05-14. Retrieved 2012-06-09.
  2. ^ "Will.I.Am's "This Is Love" music video ft. Eva Simons". Nova FM. 2012-05-27. Archived from the original on 2012-12-30. Retrieved 2012-06-09.
  3. ^ "will.i.am - This Is Love". DJ Booth. 2012-05-18. Retrieved 2012-06-09.
  4. ^ "Listen: Will.I.Am's new song, 'This Is Love'". Hit Flix. 2012-05-14. Retrieved 2012-06-09.
  5. ^ "will.i.am reveals new song 'This Is Love' - listen". Digital Spy. 2012-05-15. Retrieved 2012-06-09.
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