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The World of Interiors

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The World of Interiors
EditorEmily Tobin
CategoriesDesign magazine
FrequencyMonthly
Total circulation
(June 2013)
60,414[1]
Founded1981; 43 years ago (1981)
First issueNovember 1981
CompanyCondé Nast
CountryUnited Kingdom
Based inLondon
LanguageEnglish
Websitewww.worldofinteriors.co.uk Edit this at Wikidata
ISSN0264-083X

The World of Interiors is a magazine published by Condé Nast with a total readership of 152,000.[2] The glossy monthly magazine covers interior design.

History

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The magazine began as Interiors in November 1981.[3] It was founded in London, England, by Kevin Kelly, with Min Hogg as editor. Its unusual interiors and literate style set it apart from other interior titles, and within two years the magazine had been bought by Condé Nast[4] (acquisition led by Bernard Leser[5]) and it began publishing internationally under the name The World of Interiors (as there was already an American competitor named Interiors.[6]

Since 2001, it was edited by Rupert Thomas, who had joined the magazine in 1991 and had been its deputy editor since 1997.[7] In 2012, the magazine launched a special fashion issue.[8]

In October 2019, the magazine launched the online directory The World of Interiors Index which lists dealers, gallerists, and upholsters.[9] In September 2021, Hamish Bowles became editor-in-chief of The World of Interiors. The magazine has only had three editors during its 41-year history.[10][11][12] However, in 2024, Bowles became creative director-at-large and the magazine's editor Emily Tobin took on the editor-in-chief position.[13]

The magazine's offices were formerly on the second floor of Vogue House.[9]

Content

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The focus of The World of Interiors has been described as "startlingly beautiful things"[14] and a "gorgeous physical object".[11] It has continued to mix high and low interiors, historical and modern interiors. Domestic houses, church interiors and historical palaces have all been covered. In addition to photographic features of interiors, the magazine has "an editorial mix that has retained its eclecticism, wit and attention to every word."[11]

Steven Kurutz from The New York Times called it "intelligent, witty and wide-ranging in its curiosity: a bible." When many other divisions of Condé Nast declined, the sales of The World of Interiors remained steady through the years, partly because its content is created by people who "are all artistic bohemian types. It's the antithesis to the data-driven digital attitude that we have to embrace in other part of our business", according to an executive from Condé Nast Britain.[9]

Fifty percent of readers work in design-related industries.[15]

References

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  1. ^ "Mag ABCs: Full circulation round-up for the first half of 2013". Press Gazette. 15 August 2013. Retrieved 7 December 2013.
  2. ^ "Media Pack". World of Interiors. Archived from the original on Mar 24, 2016. Retrieved 21 March 2016.
  3. ^ "World of Interiors". Conde Nast. Archived from the original on 23 December 2015. Retrieved 23 December 2015.
  4. ^ Duka, John (December 1, 1983). "A British Editor Sets Her Own Style". The New York Times. Archived from the original on Apr 18, 2021.
  5. ^ Shoebridge, Neil (1 May 1995). "The man with a lifetime in Vogue". Financial Review. Retrieved 8 May 2024.
  6. ^ "Magazine publishers (Boat to Cornmarket)". MAGFORUM. Archived from the original on Jan 18, 2024.
  7. ^ "MEDIA BRIEFS: Thomas steps up at World of Interiors". www.prweek.com. 2001-01-12. Retrieved 2024-05-14.
  8. ^ Neel, Julia (2012-11-12). "The World of Interiors Introduces Fashion Issue". WWD. Retrieved 2024-05-14.
  9. ^ a b c Kurutz, Steven (4 December 2019). "Inside The World of Interiors, Condé Nast's Secret Weapon". The New York Times. Retrieved 27 January 2024.
  10. ^ "Hamish Bowles appointed Editor in Chief of World of Interiors". Vogue. 17 September 2021. Archived from the original on Feb 26, 2023.
  11. ^ a b c Kurutz, Steven (Mar 3, 2022). "Hamish Bowles Enters The World of Interiors". The New York Times. Retrieved 4 June 2022.
  12. ^ Schneier, Matthew (2021-09-17). "Will World of Interiors Get a Gut Reno Under Hamish Bowles?". Curbed. Retrieved 2024-05-07.
  13. ^ "Hamish Bowles Steps Down as Editor in Chief at The World of Interiors". Yahoo Sports. 2024-03-27. Retrieved 2024-05-14.
  14. ^ Freedman, Lisa (28 May 2012). "The London Magazine | Min Hogg". www.thelondonmagazine.co.uk. Archived from the original on 9 June 2017.
  15. ^ "Condé Nast - the World of Interiors".
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