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The Imaginarium Studios

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The Imaginarium Studios
IndustryMotion capture
On-set virtual production
Founded2012; 12 years ago (2012)
FounderAndy Serkis
HeadquartersPinewood Studios,
United Kingdom
Key people
Matt Brown (CEO)
ParentCinesite (2023–present)
Websitewww.imaginariumstudios.co.uk

The Imaginarium Studios is a virtual production studio formed in 2012 by actor and director Andy Serkis. It applies and develops performance capture and virtual production tools to create digital characters for film, television, games, AR, VR and mixed reality.[1] The company operates from Pinewood Studios and Trilith Studios. A new performance capture volume was opened in partnership with SIDE at their studio 1 booth at Tileyard, kings Cross.

The studio is led by CEO Matt Brown, who has been with the company since 2016.[2]

History

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Projects utilising the studio's services include films such as Guardians of the Galaxy Vol. 3,[3] Men in Black: International, Spider-Man: Far From Home, Marvel's She-Hulk: Attorney at Law,[4] and Netflix's Dance Monsters. Alongside its work in film and TV, the studio provides services to the theatrical and music industries. In 2014 the team collaborated with War Horse director Tom Morris[5] to have the play performers re-enact the production while wearing motion-capture suits, allowing their body and facial movements to be digitally applied to 3D avatars.

Imaginarium Studios
Imaginarium Studios

In 2015, The Imaginarium Studios worked with Coldplay to create the music video for their track "Adventure of a Lifetime", directed by Mat Whitecross.[6] In 2023, The Imaginarium Studios worked with Spotify to capture Stormzy performing tracks from his album, This Is What I Mean, the data was used to create a digital in-app concert experience with Rockstar Energy Drink.[7]

In May 2023, The Imaginarium Studios became a Cinesite partner company.[8] Cinesite provides services to the media and entertainment industries, including VFX and animation. In January 2024 the studio revealed its new brand identity.[9]

Productions

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Film

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Television

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Music

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Video games

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References

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  1. ^ Mutter, Zoe. "The Imaginarium Studios' flexible motion capture techniques". AV Magazine. Retrieved 2024-02-15.
  2. ^ Smith, Nick (15 March 2019). "Matt Brown". Engineering & Technology.
  3. ^ Venugopal, Arun (15 May 2023). "James Gunn Reveals Motion Capture Performances for 'Guardians of the Galaxy Vol. 3' Characters with Behind-the-Scenes Photos". Maxbliss.
  4. ^ Liszewski, Andrew (31 October 2023). "You'll Love Tatiana Maslany Even More After Seeing What She Had to Put Up With on the She-Hulk Set". Gizmondo.
  5. ^ Alberge, Dalya (23 June 2019). "Theatre stars take a bow ... on a coffee table near you". Guardian.
  6. ^ Lee, Sarah; Fidler, Matt. "Adventure of a Lifetime – behind the scenes on the set of Coldplay's new video". The Guardian. Retrieved 4 February 2024.
  7. ^ Newswire, PR (20 June 2023). "GLOBAL SUPERSTAR, STORMZY, SET TO DOMINATE THE VIRTUAL STAGE WITH ROCKSTAR ENERGY DRINK".
  8. ^ Yossman, KJ (23 May 2023). "Cinesite Takes Majority Stake in Andy Serkis's Mo-Cap Production Outfit The Imaginarium Studios (EXCLUSIVE)". Variety.
  9. ^ Bickerton, Jake (29 January 2024). "Imaginarium Studios rebrands after joining Cinesite group". Broadcast Magazine.
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