The Honey Pot Company
The Honey Pot Company is a black-owned feminine care product producer that uses natural, plant based ingredients.[1] The products are available for purchase in major retail stores like Target, Walmart, and Walgreens.[2] Since the company was founded, The Honey Pot Company has acquired 4.6 million customers and in 2023 had a gross sale of $121 million.[3]
History
[edit]The Honey Pot Company was founded by Beatrice Dixon with help from Simon Grey in 2014.[4] As a child, Dixon suffered from bacterial vaginosis, which spurred her to create a product that would sooth her condition. Her goal was to create a gynecologist approved and natural ingredient product that would be safe to use on women's intimate areas.[5] Dixon stated that her late grandmother visited her in a dream and gave her a list of ingredients to use that would cure her condition.[6] The next day, Dixon bought the ingredients at Whole Foods and started working on creating a remedy.[6] Dixon received positive reactions from her friends. [7]
Simon Grey gave Dixon a $21,000 loan in order for her to start her company. Dixon considered Grey to be a brother, rather than a close friend.[1] Grey graduated from Bentley[8] where he studied finance and accounting.[9] Dixon made Grey the co-founder and Chief Cultural Officer of The Honey Pot Company.[9] While starting The Honey Pot Company, she had a full time job and it was not until her products gained popularity and started being sold at Target that she quit her job.[10] With Dixon focusing full time on her company, her effort led to her products being sold in major retail stores like Walmart and CVS, in addition to Target.[4]
Products
[edit]The Honey Pot Company uses natural ingredients such as apple cider vinegar, garlic extract, grapefruit seed extract, coconut oil, lavender, and rose in their products.[11] Their products are free of chemicals, parabens, carcinogens, and sulfates.[12] Other notable products are yeast balance vaginal health supplements, boric acid and herbs suppositories, anti itch soothing wipes, and urinary tract support vaginal health supplements.[13] Additionally, they sell intimacy care products for before and after participating in sexual activities as well as skin care which contain all natural ingredients.[14]
Lawsuit
[edit]The Honey Pot Company has been a part of two lawsuits; Cameron Thierry v. The Honey Pot Company (DE), LLC [15] on July 7, 2018. and McAuley v. Honey Pot Co., LLC [16] on March 1, 2024.
Cameron Thierry v. The Honey Pot Company (DE), LLC was a lawsuit by Cameron Thierry, the co-Chief Financial Officer of Honey Pot, alleging that an oral contracted had been violated.[15] Thierry claimed that The Honey Pot Company failed to support their claims of full time employment and adequate compensation after acquiring a $3 million investment.[15] The courts dismissed his suit and denied his motion for reconsideration on the basis of statute of limitations.[15]
McAuley v. Honey Pot Co., LLC was a putative class action from consumers who claimed that Honey Pot products were not safe for women.[17] This case was dismissed on the basis of insufficient evidence to support their claims that the products or ingredients were harmful.[17]
Marketing
[edit]In 2020,The Honey Pot Company partnered with Mercedes-Benz Stadium located in Atlanta, Georgia.[18]During Beyonce's famous tour, Renaissance World Tour, The Honey Pot Company placed three different products in the bathrooms around the stadium. To obtain one of products, free of cost, concert-goers had to scan the QR code which required them to enter an email address.[18]
On Instagram, the marketing team has introduced Miss Pussy P who gives advice on how to use products as well as her personal experiences. [19] The team has also created cartoons in hopes of reaching their goal of educating, supporting, and being able to provide others with advice on their own intimacy areas.[19] During Black History Month, The Honey Pot Company joined the Reclaiming Wellness Campaign at Howard University located in Washington, D.C, where they offered products, a master class with Dixon, and encouraged the students to explore the company's approach of having a healthier lifestyle.[20]
References
[edit]- ^ a b "The Honey Pot Company". smakkstudios.com. Retrieved 2024-10-02.
- ^ Strutner, Suzy (2020-08-25). "Honey Pot's Popularity Explosion Means Adapting Its Business Processes". www.netsuite.com.
- ^ "Scaling With Soul: Beatrice Dixon On Building A Business Support System". Sweet July. Retrieved 2024-10-06.
- ^ a b Donastorg, Mirtha. "Atlanta-based feminine care brand Honey Pot acquired for $380M". The Atlanta Journal-Constitution. ISSN 1539-7459. Retrieved 2024-10-02.
- ^ "Beatrice Dixon Co-Founder and CEO".
- ^ a b "How Beatrice Dixon Scaled Honey Pot Company From Her Kitchen - dot.LA". dot.la. Retrieved 2024-10-02.
- ^ Fleming, Olivia (2020-08-12). "Honey Pot Founder Beatrice Dixon Is Already Plotting Her Exit Strategy". The Helm. Retrieved 2024-10-03.
- ^ "The PROfile". www.bentley.edu. Retrieved 2024-10-08.
- ^ a b "Scaling With Soul: Beatrice Dixon On Building A Business Support System". Sweet July. Retrieved 2024-10-05.
- ^ Fleming, Olivia (2020-08-12). "Honey Pot Founder Beatrice Dixon Is Already Plotting Her Exit Strategy". The Helm. Retrieved 2024-10-05.
- ^ "A Convo with Beatrice Dixon of The Honey Pot Co". MATE the Label. Retrieved 2024-10-05.
- ^ "The Honey Pot Company". Nonwovens Industry. Retrieved 2024-10-05.
- ^ "The Honey Pot Feminine Care: Best Products and Review - xoNecole". www.xonecole.com. Retrieved 2024-10-05.
- ^ Morse, Brit (2024-01-06). "The Honey Pot Eyes Ambitious Growth Following $380 Million Acquisition". www.inc.com.
- ^ a b c d "Cameron Thierry v. The Honey Pot Company (DE), LLC, No. 23-12083 (11th Cir. 2024)". Justia Law. Retrieved 2024-10-07.
- ^ Steinberg, Martin (Mar 6, 2024). "ADVERTISING—S.D.N.Y.: Deceptive safety claims against Honey Pot feminine wash dismissed". VitalLaw. Retrieved October 7, 2024.
{{cite web}}: CS1 maint: url-status (link) - ^ a b https://www.classaction.org/media/mcauley-v-the-honey-pot-company-llc.pdf
- ^ a b Barkho, Gabriela (2023-08-08). "Feminine care brand The Honey Pot Company is distributing free products at Beyoncé's Atlanta concert". Modern Retail. Retrieved 2024-10-08.
- ^ a b "The Honey Pot Company - The Shorty Awards". shortyawards.com. Retrieved 2024-10-08.
- ^ Wolle, Ruhama (2024-02-29). "Honey Pot's Message: Self-Care Begins With Community". Glamour. Retrieved 2024-10-08.