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The Best of Everything (TV series)

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The Best of Everything
Created byJames Lipton
StarringGeraldine Fitzgerald
Gale Sondergaard
Patty McCormack
Theme music composerJames Lipton
Laurence Rosenthal
ComposerMario Litwin
Country of originUnited States
No. of episodes126
Production
Executive producerJames Lipton
Running time30 minutes
Production companies20th Century Fox Television
FMC Productions
Original release
NetworkABC
ReleaseMarch 30 (1970-03-30) –
September 25, 1970 (1970-09-25)

The Best of Everything is an American daytime soap opera which aired on ABC from March 30, 1970, to September 25, 1970. The series was a spin-off of Rona Jaffe's 1958 novel The Best of Everything and the 1959 film of the same name.[1]

Plot

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The show focuses upon four young secretaries and their lives in an intense publishing firm: Linda, April, Kim, and Barbara.[2] They were tormented by their ruthless head editor, Amanda Key, and counseled by the warm and loving Violet Jordan. Although the soap opera was short-lived, there were several plotlines, including Kim being brutally attacked by a mysterious villain named Squirrel. The series also revolved around Barbara, who had become depressed since her marriage failed.

Production history

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The soap opera premiered on March 30, 1970, at 12 Noon Eastern time (11 a.m. Central). The Best of Everything replaced reruns of Bewitched and premiered alongside A World Apart on ABC, which followed it at 12:30/11:30.[3] However, the original version of Jeopardy!, hosted by Art Fleming then, was at the height of its popularity on NBC at that point, and The Best of Everything, much like its CBS competition, Where the Heart Is, made practically no impact upon the ratings. ABC ran it for the then-minimum six months before canceling. This had also been the fate of an NBC serial that aired the previous year, Hidden Faces. Later in the 1970s, these failures, along with a few others, prompted networks to opt instead for expansion of some of their existing 30-minute serials to a full hour each day, minimizing the risk of new programs taking an overly long time to develop an audience.

The series was executive produced by creator/headwriter James Lipton. Jacqueline Babbin was the producer. The packager was 20th Century Fox Television, in association with ABC. The Best of Everything was videotaped at ABC-TV Studio 17 in New York City.

The series' opening and closing credits used a video shot of seagulls in flight over New York Harbor. Nashville artist Connie Eaton recorded a version of the series' instrumental theme, using lyrics which she sang on an episode telecast near the end of the program's network run. The single was released in 1970 by the Chart label. Both the theme song's melody and lyrics were composed by headwriter James Lipton.[4]

Cast

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Ratings

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Main article: List of American daytime soap opera ratings

The 1969-70 season was the zenith of the soap opera format in the United States, as a record 19 soaps crowded the three major networks. Unfortunately, The Best of Everything was the worst in the Nielsens, coming in at the bottom with an awful 1.8 rating, one of the lowest figures ever recorded for a US soap opera. One reason for the show's failure was its time slot: 12 noon Eastern Time (11am Central), in which it competed against the original run of Jeopardy! on NBC, then at the height of its daytime popularity. (Also, "Best" was not cleared by many ABC affiliates, who preferred running local newscasts in the time slot.)

1969-1970 Season

References

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  1. ^ Schemering, Christopher (1987). The Soap Opera Encyclopedia, 2nd ed. Ballantine Books. p. 44. ISBN 0345353447.
  2. ^ Copeland, Mary Ann (1991). Soap Opera History. Publications International. p. 264. ISBN 0-88176-933-9.
  3. ^ "Bing And Bill Top TV Slate" by Jack Gaver, The Sandusky Register, March 27, 1970, p.22
  4. ^ Inc, Nielsen Business Media (1970-08-22). Billboard. Nielsen Business Media, Inc. {{cite book}}: |last= has generic name (help)
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