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The Agenda Project: America the Beautiful

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The Agenda Project: America the Beautiful In May 2011, The Agenda Project, New York-based non-profit political organization, released its “America the Beautiful” campaign, also known as “Granny off the Cliff.”[1][2] The video was created in response to Rep. Paul Ryan’s proposed Medicare cuts, as part of The Path to Prosperity, the Republican Party’s long-term budget proposal.[3]

The video dramatizes Paul Ryan's proposal to privatize Medicare. The video – which shows an elderly woman getting thrown off a cliff – asserts that the Ryan plan will hurt elderly Americans.

Overview

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The Agenda Project is a progressive public policy advocacy organization whose mission is to make regular Americans the driver of public policy. The Agenda Project is the publisher of the Daily Agenda – an on-line hub for the progressive movement. Erica Payne, the founder of the Agenda Project, is a political strategist, communications expert, policy analyst, and author.

Media coverage

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The campaign garnered major media coverage, including:

References

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  1. ^ Shahid, Aliyah. "'Grandma' thrown off cliff by Paul Ryan lookalike in anti-GOP Medicare ad made by The Agenda Project", NY Daily News, May 20, 2011, accessed June 20, 2011.
  2. ^ Rothberg, Peter. "Is America Still Beautiful without Medicare?", The Nation, May 18, 2011, accessed June 20, 2011.
  3. ^ Shear, Michael D. "The ‘Mediscare’ Revolving Door", The New York Times, May 26, 2011, accessed June 20, 2011.
  4. ^ Granny Off the Cliff - YouTube
  5. ^ Sally Kohn on The O'Reilly Factor - It's the message that matters! - YouTube
  6. ^ Agenda Project Ad Discussed on Hannity - YouTube
  7. ^ The Parties' Medicare Rhetoric Turns, Again - NYTimes.com
  8. ^ Granny Off the Cliff on the Ed Show - YouTube
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