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TestFreaks

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TestFreaks
Company typePrivate
IndustryDigital Marketing
Review Website
Founded2007
FoundersKristofer Arwin
Magnus Wiberg
Martin Alexanderson
HeadquartersStockholm, Sweden
Key people
Johan Hedberg (CTO)
Sean Creech (CRO)
ServicesAggregated reviews
User reviews
Review data API
Review widget
Q&A widget
Number of employees
15
Websitewww.testfreaks.com

TestFreaks is a product review aggregator, meaning that both expert/professional- and user reviews are aggregated from thousands of sources in many different languages using an advanced backend system.[1]

The consumer website TestFreaks was a review site launched 2007[2] in several different languages.

History

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TestFreaks was launched in 2007 by the former Founders of PriceRunner, Kristofer Arwin, Magnus Wiberg, and Martin Alexanderson. Northzone, an investor in PriceRunner, also invested in TestFreaks.[3] It was envision and as a test site and community, drawing inspiration from YouTube, Myspace, Last.fm and Wikipedia.[4] The financial model was based on compensation when users clicked on links to other sites.[5]

References

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  1. ^ "PriceRunner founders to launch 'Test Freaks' — Today's Top Stories". Archived from the original on 2011-07-19. Retrieved 2011-04-13. TestFreaks to launch
  2. ^ Olsson, Björn Anders (18 May 2007). "Prylfantasten redo för nästa steg". Dagens Industri (in Swedish). pp. 36–37.
  3. ^ Carlbom, Torbjörn (23 May 2007). "COME BACK!". Veckans Affärer (in Swedish).
  4. ^ Svanell, Adam (24 April 2007). "Freaks får ny sajt". Svenska Dagbladet (in Swedish). pp. 3 B.
  5. ^ Leijonhufvud, Jonas (5 September 2008). "Testsajt söker kvinnor". Dagens Nyheter (in Swedish). p. 38.
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