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Team Ayu
NicknameTA
Formation1999
TypeFan club
OwnerAvex
Key people
Ayumi Hamasaki
WebsiteAyu App

Team Ayu is the official fan club of Japanese singer-songwriter Ayumi Hamasaki, launched in 1999. Initially used only for updates and fan discussions, from 2001 its activities expanded to official newsletters, branded merchandise, concert ticket lotteries, and fan club exclusive tours.[1][2][3]

In 2023, Avex launched the Team Ayu App, closing the website permanently.[4]

Overview

[edit]

Team Ayu began in 1999, providing an online space for fans to connect with Hamasaki and other members. For a monthly subscription fee, members gained access to the singer's blog posts, as well as the online web store to purchase albums, DVDs/Blu-rays, and other merchandise.[1] Over time, membership guaranteed early access to concert ticket lotteries, fan club-only merchandise, exclusive fan club versions of albums and DVD/Blu-ray releases, and the opportunity to send letters and questions to Hamasaki.[5] At times, it has also been utilized to organize fan club-only tours, music, and giveaways.[6][7]

Hamasaki has often used the fan club to share or respond to significant news ahead of making any official statements.[8][9] This has sometimes led to conflict between media outlets and the singer, due to blog post quotes being shared in public news sources.[10]

Rainbow lyrics

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In December 2002, Hamasaki released her sixth studio album: Rainbow. Early issues of the album included a URL address that linked to a 40-second clip of "Rainbow", an unfinished demo track. Due to fan feedback, Hamasaki decided to develop the song further for a future release; as this was based on public demand, the singer took the project one step further—a survey was sent out to Team Ayu members, requesting ideas for themes and lyrics.[11] "I've never listened to everyone's voices directly and written lyrics from them before." Hamasaki commented later. "My goal wasn't to pick up and string together the words everyone gave me, but to turn what I felt when I saw the words that were sent to me into lyrics and music." In the end, over 100,000 fans took part in the survey.[12] The track was included on the later released A Ballads compilation album.

Exclusive music releases

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Team Ayu has been used to organize the limited release of songs; this has been through fan club exclusive versions of studio albums, or by sharing tracks directly with active fan club members. Examples include "Moon" (Rock 'n' Roll Circus, Love Songs), "XOXO" (Colours), and "Tell All" (A One).[13]

Team Ayu Tours

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Limited Team Ayu Live Tour (2003)

[edit]

Hamasaki's first fan club tour took place after the release of A Ballads (2003), holding fifteen concerts in seven locations. Footage from the Zepp Tokyo dates were officially released in the CD/DVD version of A Complete: All Singles (2008), albeit it included only ten of the reported sixteen performed songs. The unreleased sections include "We Wish" and "Fly high".[14]

Setlist:

  1. "Real me"
  2. "poker face"
  3. "Depend on you"
  4. "To be"
  5. "You (Northern Breeze)"
  6. "Dolls"
  7. "A Song for ×× (030213 Session #2)"
  8. "Surreal"
  9. "We Wish"
  10. "Fly high"
  11. "Evolution"
  12. "Rainbow"
  13. "Voyage" ~ "A Song is Born"
  14. "+" (encore)
  15. "Flower Garden" (encore)
  16. "Who..." (encore)

Team Ayu Limited Live Tour 2015 (2015)

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Promoted as Hamasaki's first fan club tour in twelve years, Team Ayu Limited Live Tour 2015 held eighteen dates over seven locations. Its setlist included "Sorrows", "Days", and an acoustic arrangement of "Heaven".[15] Barks Japan praised the singer's "determination" and "passionate, powerful vocals" in their review, concluding: "There is a special view that can be seen when all the pieces in a live performance connect. The experience that Ayumi Hamasaki painted with TeamAyu at this final tour date is one of them."[16] A recording of the Zepp Tokyo concert date was included on fan club exclusive versions of Made in Japan (2016).[17]

Setlist:

  1. "Sorrows"
  2. "Startin'"
  3. "Unite!"
  4. "Last Minute"
  5. "Heartplace"
  6. "Days"
  7. "Beloved"
  8. "Summer Diary"
  9. "Heaven"
  10. "XOXO" ~ "Lelio" ~ "Sparkle" ~ "Feel the Love" ~ "You & Me"
  11. "Love Song"
  12. "Boys & Girls"
  13. "The Show Must Go On"
  14. "Replace" (encore)
  15. "My All" (encore)

Team Ayu Limited Live Tour 2016 (2016)

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Team Ayu Limited Live Tour 2016 ran for twenty dates between September and November, alternating its setlists between cities; additional songs swapped out from the setlist included "Part of Me", "Powder Snow", and "Life". A full recording of one of its concert dates was released in the Ayumi Hamasaki: Unreleased Live Box in 2023.[18]

Setlist:

  1. "We are the Queens"
  2. "Last Angel'"
  3. "Real Me"
  4. "Shake It"
  5. "Step You"
  6. Interlude: "Jump!"
  7. "Teddy Bear"
  8. "Seasons"
  9. "Key -eternal tie ver-" (acapella)
  10. Interlude: "Pieces of Seven"
  11. "Tell All"
  12. "Progress"
  13. "The Show Must Go On"
  14. "Today"
  15. "Evolution" (encore)
  16. "Boys & Girls" (encore)
  17. "Now&4Eva" (encore)
  18. "Red Line -For TA-" (double encore)

Special Showcase Xmas Eve 2020 (2020)

[edit]

Limited TA Special Xmas Live 2020 was announced as a fan club exclusive concert in November 2020. The venue, Maihama Amphitheater at the Tokyo Disney resort, was to have limited seating due to COVID-19 pandemic restrictions; however, as infection numbers spiked during the holiday season, the concert was cancelled and changed to an online-only event.[19] In response, Hamasaki changed the name to Special Showcase Xmas Eve 2020. Clips of the concert have been officially released on the artist's YouTube page, in the fan club-only release Best Live Box DVD/Blu-ray, and in fan club versions of A Ballads 2.[20][21]

Setlist:

  1. "M"
  2. "Momentum'"
  3. "Appears"
  4. "Itsuka no Merry Christmas" (B'z cover)
  5. "Shiroi Koibito Tachi" (Keisuke Kuwata cover)
  6. "Close to You"
  7. "Evolution"
  8. "Unite!"
  9. "Happening Here"

Music for Life: Return (2021)

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Due to the cancellation of Countdown Live 2020-2021 A: Music For Life in December 2020,[22] Hamasaki organized Music for Life: Return as a replacement concert that reused some of its setlist and concept. Audience participation was fanclub-only; a stream was hosted by dTV, who also re-aired the concert the following year.[23] Music for Life: Return was released on DVD and Blu-ray formats in September 2021.[24]

Setlist:

  1. "23rd Monster"
  2. "We are the Queens"
  3. "Dreamed a Dream"
  4. "Return Road"
  5. "Warning"
  6. "(Miss)understood"
  7. "Haru yo, Koi"
  8. "Voyage"
  9. "Evolution"
  10. "A Song is Born"
  11. "Progress"
  12. "Mirrorcle World"
  13. "Life" (encore)
  14. "Love Song" (encore)
  15. "My All" (encore)
  16. "Today" (double encore)

Summer TA Party (2021)

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Summer TA Party took place in August 2021, its audience participation limited due to COVID-19 pandemic restrictions. Despite a string of concert streams at the time, Hamasaki spoke of her desire for an offline-only experience; this included no official recordings. Some performances included guest appearances from Urata Naoya.[25]

Setlist:

  1. "W"
  2. "Lelio"
  3. "XOXO"
  4. Interlude: "Ayu-mi-x Megamix"
  5. "Hanabi"
  6. "Hanabi Episode II"
  7. "Fairyland"
  8. "Summer Diary"
  9. Interlude: "Jump!"
  10. "Greatful Days" ~ "Glitter" ~ "Sunrise -Love is All-" ~ "Summer Love" ~ "You & Me"
  11. "Sky High"
  12. "Blue Bird"
  13. "What is Forever Love" (featuring Urata Naoya)
  14. "Another Song" (featuring Urata Naoya)
  15. "Wow War Tonight" (featuring Urata Naoya)
  16. "The Show Must Go On"
  17. "July 1st"

Summer TA Party 2022 (2022)

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Summer TA Party 2022 was a fan club exclusive tour, three dates taking place between July and August. As was the case for Summer TA Party the previous year, no concert streams or recordings were organized.[26]

Setlist:

  1. "Summer Again"
  2. "Inspire"
  3. "Survivor"
  4. "Until that Day..."
  5. "Out of Control"
  6. "About You"
  7. Interlude: "Kaleidoscope"
  8. "Blossom"
  9. "Crossroad"
  10. "Fated"
  11. Interlude: "Jump!"
  12. "Greatful Days" ~ "Blue Bird" ~ "Glitter" ~ "Sunrise -Love is All-" ~ "Too Late" ~ "Summer Love" ~ "You & Me"
  13. "Sky High"
  14. "Now&4Eva"

Team Ayu Limited: Thank U Tour 2024 (2024)

[edit]

After the completion of her 25th Anniversary Live Tour, Hamasaki embarked on the Team Ayu Limited: Thank U Tour 2024 from September 2 to October 2.[27] The final date was recorded and later streamed to fan club members.[28]

Setlist:

  1. "A Song for ××"
  2. "Aurora'"
  3. "Last Angel"
  4. MC
  5. "Meaning of Love"
  6. "Beloved"
  7. "Story"
  8. "Out of Control"
  9. "Words"
  10. "Heaven"
  11. Interlude: Dance Medley
  12. "Whatever" ~ "And Then" ~ "Still Alone" ~ "Angel" ~ "Lelio" ~ "Feel the Love"
  13. "Bye-Bye"
  14. "Present" (encore)
  15. MC
  16. "Boys & Girls" (encore)
  17. "W" (encore)
  18. "Red Line -For TA-" (double encore)

References

[edit]
  1. ^ a b "Q&A TeamAyuついて - 浜崎あゆみファンサイトAyuMuseum". www.ayumuseum.jpn.org. Retrieved 2024-10-13.
  2. ^ "浜崎あゆみ、12年ぶりのファンクラブツアー決定。「TAのみんなに会いに行きたい！」". BARKS (in Japanese). 2015-07-21. Retrieved 2024-10-13.
  3. ^ "浜崎あゆみ、12年ぶりのファンクラブツアー決定。「TAのみんなに会いに行きたい！」". BARKS (in Japanese). 2015-07-21. Retrieved 2024-10-13.
  4. ^ "ファンコミュニティシステム「MOOOS」から浜崎あゆみ 公式ファンコミュニティアプリ『TeamAyu』をリリース – Sun*". 株式会社Sun Asterisk | Sun* Inc. (in Japanese). 2023-06-28. Retrieved 2024-10-13.
  5. ^ "TeamAyu特典・会報 - 浜崎あゆみファンサイトAyuMuseum". www.ayumuseum.jpn.org. Retrieved 2024-10-13.
  6. ^ "9タイトル同時リリースの浜崎あゆみ、あの「ayu広場」も復活". BARKS (in Japanese). 2011-04-21. Retrieved 2024-10-13.
  7. ^ "浜崎あゆみが7月リリース最新ALから6曲をファンクラブ限定で先行配信 | Daily News". Billboard JAPAN (in Japanese). Retrieved 2024-10-13.
  8. ^ "浜崎あゆみ、結婚を電撃発表。お相手はPVで共演の俳優". BARKS (in Japanese). 2011-01-01. Retrieved 2024-10-13.
  9. ^ "浜崎あゆみ、アメリカで入籍を発表". BARKS (in Japanese). 2011-01-02. Retrieved 2024-10-13.
  10. ^ INC, SANKEI DIGITAL (2016-10-12). "【結婚＆離婚解体】離婚した浜崎あゆみ、スターらしい恋愛＆結婚の話題を". ZAKZAK (in Japanese). Retrieved 2024-10-13.
  11. ^ Corporation, L. Y. "浜崎あゆみのRAINBOWの歌詞の意味・あなたの解釈教えてくださいm(__)m☆－－－－－－－－－－lalala…どこからか優しく響く..." Yahoo!知恵袋 (in Japanese). Retrieved 2024-10-13.
  12. ^ "歌姫浜崎あゆみ『A BALLADS』誕生秘話｜2030 TeamAyu". note（ノート） (in Japanese). 2021-02-02. Retrieved 2024-10-13.
  13. ^ "浜崎あゆみが7月リリース最新ALから6曲をファンクラブ限定で先行配信 | Daily News". Billboard JAPAN (in Japanese). Retrieved 2024-10-13.
  14. ^ "LIMITED TA LIVE TOUR". monochrome0408.web.fc2.com. Retrieved 2024-10-13.
  15. ^ "浜崎あゆみ、12年ぶりのファンクラブツアーが終了。「私は心から、TAのことを誇りに思っています。」". BARKS (in Japanese). 2015-12-03. Retrieved 2024-10-13.
  16. ^ "浜崎あゆみ、12年ぶりのファンクラブツアーが終了。「私は心から、TAのことを誇りに思っています。」". BARKS (in Japanese). 2015-12-03. Retrieved 2024-10-13.
  17. ^ "DISCOGRAPHY | ayumi hamasaki（浜崎あゆみ） official website". DISCOGRAPHY | ayumi hamasaki（浜崎あゆみ） official website (in Japanese). Retrieved 2024-10-15.
  18. ^ "DISCOGRAPHY | ayumi hamasaki（浜崎あゆみ） official website". DISCOGRAPHY | ayumi hamasaki（浜崎あゆみ） official website (in Japanese). Retrieved 2024-10-15.
  19. ^ "浜崎あゆみ、Xmas＆カウントダウン公演を無観客の配信ライブに切り替え「少しでも支えとなれるよう」". 音楽ナタリー (in Japanese). Retrieved 2024-10-14.
  20. ^ "浜崎あゆみ、2020年のクリスマスイブに生配信したスペシャルライブ映像の一部をYouTubeにて急きょ特別公開 | SPICE - エンタメ特化型情報メディア スパイス". SPICE（スパイス）｜エンタメ特化型情報メディア スパイス (in Japanese). Retrieved 2024-10-14.
  21. ^ "浜崎あゆみ、7枚組ライブ映像作品『ayumi hamasaki BEST LIVE BOX A』リリース決定 | Daily News". Billboard JAPAN (in Japanese). Retrieved 2024-10-14.
  22. ^ "Hamasaki Ayumi's countdown live canceled after support member tests positive for COVID-19". tokyohive. Retrieved 2024-10-13.
  23. ^ "浜崎あゆみファンクラブ限定ライヴ『ayumi hamasaki MUSIC for LIFE ～return～』をdTVで独占配信開始". プレスリリース・ニュースリリース配信シェアNo.1｜PR TIMES (in Japanese). 2022-08-17. Retrieved 2024-10-13.
  24. ^ "DISCOGRAPHY | ayumi hamasaki（浜崎あゆみ） official website". DISCOGRAPHY | ayumi hamasaki（浜崎あゆみ） official website (in Japanese). Retrieved 2024-10-15.
  25. ^ "浜崎あゆみが豊洲で一夜限りのFC限定イベント「忘れられない夏の思い出を」". 音楽ナタリー (in Japanese). Retrieved 2024-10-13.
  26. ^ "浜崎あゆみファンクラブ限定ライヴ『ayumi hamasaki MUSIC for LIFE ～return～』をdTVで独占配信開始". プレスリリース・ニュースリリース配信シェアNo.1｜PR TIMES (in Japanese). 2022-08-17. Retrieved 2024-10-13.
  27. ^ "浜崎あゆみ、ファンへ感謝を綴った自撮りに反響「あゆも笑顔でいて」 福岡公演中止を受けて？". Real Sound｜リアルサウンド (in Japanese). 2024-09-17. Retrieved 2024-10-13.
  28. ^ "9月11日(水)「TA LIMITED ～Thank U tour～ 2024」福岡公演中止の決定、及び本件に関するご案内NEWS | ayumi hamasaki（浜崎あゆみ） official website". 9月11日(水)「TA LIMITED ～Thank U tour～ 2024」福岡公演中止の決定、及び本件に関するご案内NEWS | ayumi hamasaki（浜崎あゆみ） official website (in Japanese). Retrieved 2024-10-15.
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