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Updating outdated sources

Hi, my name is Andrew. I’m an employee at YouGov, and have engaged with the editor community before (with thanks to Laterthanyouthink for their advice and guidance), and would like to seek some advice on updating the article with some factual updates, most notably as part of the article’s infobox where statistics around revenue, operating income and headcount are all out of date. Additionally, it seems notable and relevant to include a products section, like in comparable articles such as Morning Consult. I have attempted to code the necessary changes below and would appreciate thoughts from the editor community around making these updates to improve the accuracy of the article.

YouGov Plc
Company typePublic limited company
LSE: YOU
IndustryMarket research
Opinion polling
Data analysis
Founded2000; 24 years ago (2000)
FoundersStephan Shakespeare
Nadhim Zahawi
HeadquartersLondon, United Kingdom
Area served
Worldwide
Key people
Stephan Shakespeare (CEO)
Roger Parry (Chairman)
Douglas Rivers (chief scientist)
ProductsBrand Intelligence

Economic Intelligence

Research Intelligence
Revenue£221.1 million (2022)[1]
£36.3 million (2022)[1]
Number of employees
1650 (2022)[1]
Websitecorporate.yougov.com


Also in the spirit of keeping information up to date, I would appreciate your thoughts on updating the methodology section with the increase in the size of YouGov’s panel from 12 million to 22 million people. Again, please see a coded and sourced update sentence.

It draws these demographically representative samples from a panel of over 22 million people worldwide.[2]

Thank you in advance for all of your help, do please let me know how best I can assist and how we can proceed. asfarmer 14:50, 3 January 2023 (UTC)













Updating CEO listing

Hi, YouGov has recently appointed a new CEO with Steve Hatch taking over from Stephan Shakespeare who now holds the role of Non-Executive Chair (https://corporate.yougov.com/esg/governance/board-succession/)

As an employee of YouGov, I am keen not to directly edit the article myself given my conflict of interest. However as this is an entirely factual change, I was hoping the community would be happy to update the info box and the first part of the ‘Description and governance section’. If useful I have provided some wording:

Steve Hatch has been YouGov’s Chief Executive Officer since August 2023, taking over from co-founder Stephan Shakespeare who succeeded Roger Parry as the company’s Non-Executive Chair. Since Peter Kellner's retirement from the company in 2016, its methodology has been overseen by the YouGov’s Chief Scientist, Doug Rivers.

Thank you!

asfarmer 10:39, 31 August 2023 (UTC)

@Asfarmer  Done. For future requests, please use the {{edit COI}} template, so it gets the attention of other reviewers. Ptrnext (talk) 06:31, 1 September 2023 (UTC)


Refreshing and updating the article

Hi all, In the spirit of keeping the article up to date and clear to read, I have been working on a refreshed History section which combines the existing information spread across the History and Expansions sections with other notable news pieces and coverage. I think this provides the article with relevant updates and also enhanced its readability with expansions and acquisitions spoken about in one place alone. As an employee of YouGov, I do not wish to edit the article myself, but instead work in good faith with experienced editors as I have done in the past.

Please find below the updates I am proposing to the article, which if implemented would see the ‘Galaxy Research’ and ‘Expansion’ sections removed to avoid duplication. I’ve also included a side-by-side comparison in the hope this helps.

As always, I welcome any views and offers of help and assistance.

Thank you.

asfarmer 11:20, 11 December 2023 (UTC)

Updated History section

YouGov plc is a British international Internet-based market research and data analytics firm headquartered in the UK with operations in Europe, North America, the Middle East, and Asia-Pacific.

History
2000-2010

Stephan Shakespeare and future UK Chancellor of the Exchequer Nadhim Zahawi formed YouGov in the United Kingdom in May 2000. In 2001, they engaged BBC political analyst Peter Kellner, who became chairman and then, from 2007 to 2016, President.[3][4]

In its initial years, YouGov hired a number a notable commentators to write columns on its website, including future UK Prime Minister Boris Johnson [5] and presenter John Humphrys. [6] In April 2005, YouGov became a public company listed on the Alternative Investment Market of the London Stock Exchange[7] In the same year, the company launched BrandIndex which tracks public opinion on consumer brands using daily polls.

In 2006, YouGov began expanding outside the UK through acquisitions and acquired Dubai-based research firm Siraj for $1.2 million plus an eventual earn out of $600,000. In 2007, polling firm Polimetrix, headed by Stanford University professor Doug Rivers,[4] was acquired by the company.[8] Also in 2007, they added Palo Alto, California-based US research firm Polimetrix for approximately $17 million, Scandinavian firm Zapera for $8 million and German firm Psychonomics for $20 million. In 2009 and 2010, YouGov expanded its US operations with two acquisitions; first buying Princeton, New Jersey research firm Clear Horizons for $600,000 plus an earn out of $2.7 million, then Connecticut-based research firm Harrison Group for $6 million with a $7 million earnout.

In 2010, YouGov bought a 20% stake of sports media data company SMG Insight. In 2018, the company acquired the remaining 80% of SMG Insight's stock.[9] The new business was rebranded YouGov Sport.[10] Ahead of the 2010 U.K General Election, YouGov entered an exclusive contract to provide political polls to The Times. [11] The business also launched TellYouGov, which combined analysis drawing from social media data and polling results. [12] The business continues to analyse social media, now primarily via YouGov Signal.

2011-2020

In 2011, YouGov acquired Portland, Oregon-based firm Definitive Insights for $1 million with a potential $2 million earn out and also made its first organic expansion by opening an office in Paris, France. In January 2014, YouGov entered the Asia Pacific region with the acquisition of Decision Fuel for an estimated consideration of approximately £5 million.[13] Also in 2014, YouGov launched Profiles, combining data points from its most active panellists showing how the public engages with traditional and new media channels. [14]

In 2016, Peter Kellner stepped down as the company’s Chairman. [15] In this year, YouGov began to use a methodology known as multi-level regression and post-stratification (MRP) in its political polling. It’s first public use was during the United Kingdom’s referendum on EU membership [11]. YouGov has used this approach around elections since.

In the 2017 UK General Election, YouGov’s projection was an outlier. While most pollsters projected large Conservative majorities, YouGov correctly predicted a hung parliament. [16] YouGov modelling rightly projected a number of shock results, including in Kensington and Canterbury. [17] In December 2017, YouGov purchased Galaxy Research to establish a presence in Australia.[18] Galaxy Research was an Australian market research company that provided opinion polling for state and federal politics. Its polls were published in News Limited tabloid newspapers, including the Herald Sun, Courier-Mail, and The Daily Telegraph (in contrast to Newspoll data, which is presented in the News Limited broadsheet newspaper The Australian).[19]. During the following year, the company opened offices in Spain and Italy. [20]

In 2020, YouGov launched YouGov Turkey, the result of an acquisition of Istanbul-based online research agency Wizsight. [21] The business also polled extensively around the Coronavirus pandemic, working with Imperial College London to track how populations responded to the virus and associated policies. [22]

2021-present

In 2021, the company completed acquisitions of Canada-based Charlton Insights [23], Swiss-based LINK Marketing Services AG [24], and Australia-headquartered Faster Horses. [25] Other acquisitions in 2021 included Lean App which was bought to improve YouGov’s services with financial transaction data [26], and Rezonence which offers users access to premium content in exchange for taking part in a survey. [27] The business also launched YouGov Safe, giving insight into consumer online behaviour by encouraging consumers to share their data in a GDPR-friendly manner. [28]

In 2022, the company opened an office in Mexico. [29]

In July 2023, YouGov agreed to acquire the consumer panel division of German market research company GfK for €315 million.[30] The next month, YouGov chairman Shakespeare said the company was considering either moving its listing in the UK to the US, or establishing a secondary listing in the US. "I think the markets are better at supporting companies like ours there," he said in an interview with the Financial Times.[31] The company later clarified that it was “not being considered in the near term.” [32]

References

  1. ^ a b c "2022 Annual Report" (PDF). YouGov. Retrieved 2023-01-03.
  2. ^ "YouGov - About". YouGov. Retrieved 2023-01-03.
  3. ^ "Kellner, Peter Jon". Who's Who (2014 online ed.). A & C Black. Retrieved 26 May 2014. (Subscription or UK public library membership required.)
  4. ^ a b "YouGov President Peter Kellner to Step Down". MR Web. 2016-02-15. Archived from the original on 2016-03-27. Retrieved 2016-04-05.
  5. ^ Inglefield, Mark (2000-07-12). "Heave-ho for 'slow' Boris - Diary". The Times.
  6. ^ "pounds 1m for you, gov". The Guardian. 2006-08-22.
  7. ^ "London Stock Exchange – YouGov". London Stock Exchange. Archived from the original on 2017-10-11. Retrieved 2015-05-31.
  8. ^ "Daily Research News Online no. 6227 - Polimetrix Adds to YouGov Cauldron". www.mrweb.com. Archived from the original on 2022-01-25. Retrieved 2022-01-25.
  9. ^ Katie McQuater (25 May 2018). "YouGov fully acquires SMG Insight". Research Live. Archived from the original on 3 March 2021. Retrieved 26 February 2019.
  10. ^ "About". YouGov Sport. 20 January 2022. Retrieved 7 September 2022.
  11. ^ a b Stokel-Walker, Chris (2019-11-28). "How YouGov became the UK's best but most controversial pollster". Wired. Retrieved 2023-12-04.
  12. ^ Bradshaw, Tim (2010-03-24). "YouGov embraces social websites". Financial Times. Retrieved 2023-12-04.
  13. ^ "Acquisition of Decision Fuel". Investegate. 2014-01-09. Archived from the original on 2019-01-17. Retrieved 2014-01-20.
  14. ^ "YouGov Launches Media and Audience Profiling Tool". MR Web. 2014-11-12.
  15. ^ "YouGov President Peter Kellner to Step Down". MR Web. 2016-02-15.
  16. ^ Burn-Murdoch, John (2017-06-09). "Election 2017: how the UK voted in 7 charts". Financial Times. Retrieved 2023-12-04.
  17. ^ Wong, Sam (2019-11-28). "What is MRP and can it predict the result of the UK general election?". New Scientist. Retrieved 2023-12-04.
  18. ^ "YouGov acquires Galaxy Research". Mumbrella. 17 December 2017. Archived from the original on 10 May 2021. Retrieved 27 November 2018.
  19. ^ Brent, Peter (10 April 2007). "Forget the election contest, look at the pollsters". Crikey. Archived from the original on 19 March 2021. Retrieved 15 June 2017.
  20. ^ "YouGov Expands to Spain and Italy". MR Web. 2018-04-03.
  21. ^ Mcquater, Katie (2020-11-18). "YOUGOV BUYS TURKISH MARKET RESEARCH BUSINESS". ResearchLive. Retrieved 2023-12-04.
  22. ^ Alford, Justine (2020-04-11). "Open data hub launches to track global responses to COVID-19". Imperial College London. Retrieved 2023-12-04.
  23. ^ "YOUGOV AQUIRES CANADIAN SPORTS RESEARCH AGENCY". ResearchLive. 2021-03-05. Retrieved 2023-12-04.
  24. ^ "YouGov Buys Swiss Agency LINK". MR Web. 2021-12-09.
  25. ^ "YOUGOV BUYS AUSTRALIAN DATA INSIGHTS BUSINESS". ResearchLive. 2021-07-15. Retrieved 2023-12-04.
  26. ^ Clark, Jessica (2021-04-26). "Yougov acquires open banking start-up Lean App". City A.M. Retrieved 2023-12-04.
  27. ^ "YOUGOV BUYS REZONENCE". ResearchLive. 2021-10-19. Retrieved 2023-12-04.
  28. ^ Fernie, Gabby (2021-04-16). "YouGov Safe launches, giving consumers control over their data". Mobile Marketing. Retrieved 2023-12-04.
  29. ^ "YouGov Expands with New Mexico City Office". MR Web. 2022-08-03.
  30. ^ Rana, Anchal (2023-07-06). "YouGov acquires GfK's consumer panel business for $342 million". Reuters.
  31. ^ Thomas, Daniel (2023-08-14). "YouGov considers US listing as business expands". Financial Times. Retrieved 2023-08-14.
  32. ^ Warrington, James (2023-08-14). "YouGov threatens to quit London for New York as City exodus grows". The Telegraph. Retrieved 2023-12-04.
side-by-side
−
'''YouGov plc''' is a British international Internet-based [[market research]] and [[data analytics]] firm headquartered in the UK with operations in Europe, North America, the Middle East, and [[Asia-Pacific]]. In 2007, it acquired the US company '''Polimetrix''', and since December 2017, it has owned '''Galaxy Research''', an Australian market research company. ==History== [[Stephan Shakespeare]] and future UK Chancellor of the Exchequer [[Nadhim Zahawi]] formed YouGov in the United Kingdom in May 2000. In 2001, they engaged BBC political analyst [[Peter Kellner]], who became chairman and then, from 2007 to 2016, President. In April 2005, YouGov became a public company listed on the [[Alternative Investment Market]] of the [[London Stock Exchange]]. In 2007, polling firm Polimetrix, headed by [[Stanford University]] professor [[Douglas Rivers|Doug Rivers]], was acquired by the company. ===Galaxy Research=== Galaxy Research was an Australian market research company that provided opinion polling for state and federal politics. Its polls were published in [[News Limited]] tabloid newspapers, including the ''[[Herald Sun]]'', ''[[Courier-Mail]]'', and ''[[The Daily Telegraph (Sydney)|The Daily Telegraph]]'' (in contrast to [[Newspoll]] data, which is presented in the News Limited broadsheet newspaper ''[[The Australian]]''). In December 2017, YouGov purchased Galaxy Research to establish a presence in Australia. ==Expansions== In 2006, YouGov began expanding outside the UK through acquisitions and acquired [[Dubai]]-based research firm Siraj for $1.2 million plus an eventual [[Earnout|earn out]] of $600,000. In 2007, they added [[Palo Alto, California]]-based US research firm Polimetrix for approximately $17 million, [[Scandinavia]]n firm Zapera for $8 million and [[Germany|German]] firm [[Psychonomics]] for $20 million. In 2009 and 2010, YouGov expanded its US operations with two acquisitions; first buying [[Princeton, New Jersey]] research firm Clear Horizons for $600,000 plus an earn out of $2.7 million, then [[Connecticut]]-based research firm Harrison Group for $6 million with a $7 million earnout. In 2011, YouGov acquired [[Portland, Oregon]]-based firm Definitive Insights for $1 million with a potential $2 million earn out. In 2011, YouGov made its first organic expansion by opening an office in [[Paris|Paris, France]]. In January 2014, YouGov entered the [[Asia-Pacific|Asia Pacific region]] with the acquisition of Decision Fuel for an estimated consideration of approximately £5 million. In 2010, YouGov bought a 20% stake of sports media data company SMG Insight. In 2018, the company acquired the remaining 80% of SMG Insight's stock. The new business was rebranded YouGov Sport. In July 2023, YouGov agreed to acquire the consumer panel division of German market research company [[GfK]] for €315 million. The next month, YouGov chairman Shakespeare said the company was considering either moving its listing in the UK to the US, or establishing a [[cross listing|secondary listing]] in the US. "I think the markets are better at supporting companies like ours there," he said in an interview with the ''[[Financial Times]]''.
+
'''YouGov plc''' is a British international Internet-based [[market research]] and [[data analytics]] firm headquartered in the UK with operations in Europe, North America, the Middle East, and [[Asia-Pacific]]. ==History== ===2000-2010=== [[Stephan Shakespeare]] and future UK Chancellor of the Exchequer [[Nadhim Zahawi]] formed YouGov in the United Kingdom in May 2000. In 2001, they engaged BBC political analyst [[Peter Kellner]], who became chairman and then, from 2007 to 2016, President. In its initial years, YouGov hired a number a notable commentators to write columns on its website, including future UK Prime Minister Boris Johnson and presenter John Humphrys. In April 2005, YouGov became a public company listed on the [[Alternative Investment Market]] of the [[London Stock Exchange]] In the same year, the company launched BrandIndex which tracks public opinion on consumer brands using daily polls. In 2006, YouGov began expanding outside the UK through acquisitions and acquired [[Dubai]]-based research firm Siraj for $1.2 million plus an eventual [[Earnout|earn out]] of $600,000. In 2007, polling firm Polimetrix, headed by [[Stanford University]] professor [[Douglas Rivers|Doug Rivers]], was acquired by the company. Also in 2007, they added [[Palo Alto, California]]-based US research firm Polimetrix for approximately $17 million, [[Scandinavia]]n firm Zapera for $8 million and [[Germany|German]] firm [[Psychonomics]] for $20 million. In 2009 and 2010, YouGov expanded its US operations with two acquisitions; first buying [[Princeton, New Jersey]] research firm Clear Horizons for $600,000 plus an earn out of $2.7 million, then [[Connecticut]]-based research firm Harrison Group for $6 million with a $7 million earnout. In 2010, YouGov bought a 20% stake of sports media data company SMG Insight. In 2018, the company acquired the remaining 80% of SMG Insight's stock. The new business was rebranded YouGov Sport. Ahead of the 2010 U.K General Election, YouGov entered an exclusive contract to provide political polls to The Times. The business also launched TellYouGov, which combined analysis drawing from social media data and polling results. The business continues to analyse social media, now primarily via YouGov Signal. ===2011-2020=== In 2011, YouGov acquired [[Portland, Oregon]]-based firm Definitive Insights for $1 million with a potential $2 million earn out and also made its first organic expansion by opening an office in [[Paris|Paris, France]]. In January 2014, YouGov entered the [[Asia-Pacific|Asia Pacific region]] with the acquisition of Decision Fuel for an estimated consideration of approximately £5 million. Also in 2014, YouGov launched Profiles, combining data points from its most active panellists showing how the public engages with traditional and new media channels. In 2016, Peter Kellner stepped down as the company’s Chairman. In this year, YouGov began to use a methodology known as multi-level regression and post-stratification (MRP) in its political polling. It’s first public use was during the United Kingdom’s referendum on EU membership . YouGov has used this approach around elections since. In the 2017 UK General Election, YouGov’s projection was an outlier. While most pollsters projected large Conservative majorities, YouGov correctly predicted a hung parliament. YouGov modelling rightly projected a number of shock results, including in Kensington and Canterbury. In December 2017, YouGov purchased Galaxy Research to establish a presence in Australia. Galaxy Research was an Australian market research company that provided opinion polling for state and federal politics. Its polls were published in [[News Limited]] tabloid newspapers, including the ''[[Herald Sun]]'', ''[[Courier-Mail]]'', and ''[[The Daily Telegraph (Sydney)|The Daily Telegraph]]'' (in contrast to [[Newspoll]] data, which is presented in the News Limited broadsheet newspaper ''[[The Australian]]'').. During the following year, the company opened offices in Spain and Italy. In 2020, YouGov launched YouGov Turkey, the result of an acquisition of Istanbul-based online research agency Wizsight. The business also polled extensively around the Coronavirus pandemic, working with Imperial College London to track how populations responded to the virus and associated policies. ===2021-present=== In 2021, the company completed acquisitions of Canada-based Charlton Insights , Swiss-based LINK Marketing Services AG , and Australia-headquartered Faster Horses. Other acquisitions in 2021 included Lean App which was bought to improve YouGov’s services with financial transaction data , and Rezonence which offers users access to premium content in exchange for taking part in a survey. The business also launched YouGov Safe, giving insight into consumer online behaviour by encouraging consumers to share their data in a GDPR-friendly manner. In 2022, the company opened an office in Mexico. In July 2023, YouGov agreed to acquire the consumer panel division of German market research company [[GfK]] for €315 million. The next month, YouGov chairman Shakespeare said the company was considering either moving its listing in the UK to the US, or establishing a [[cross listing|secondary listing]] in the US. "I think the markets are better at supporting companies like ours there," he said in an interview with the ''[[Financial Times]]''. The company later clarified that it was “not being considered in the near term.”

References

  1. ^ a b "Kellner, Peter Jon". Who's Who (2014 online ed.). A & C Black. Retrieved 26 May 2014. (Subscription or UK public library membership required.)
  2. ^ a b c d "YouGov President Peter Kellner to Step Down". MR Web. 2016-02-15. Archived from the original on 2016-03-27. Retrieved 2016-04-05.
  3. ^ "London Stock Exchange – YouGov". London Stock Exchange. Archived from the original on 2017-10-11. Retrieved 2015-05-31.
  4. ^ "Daily Research News Online no. 6227 - Polimetrix Adds to YouGov Cauldron". www.mrweb.com. Archived from the original on 2022-01-25. Retrieved 2022-01-25.
  5. ^ Brent, Peter (10 April 2007). "Forget the election contest, look at the pollsters". Crikey. Archived from the original on 19 March 2021. Retrieved 15 June 2017.
  6. ^ "YouGov acquires Galaxy Research". Mumbrella. 17 December 2017. Archived from the original on 10 May 2021. Retrieved 27 November 2018.
  7. ^ "Acquisition of Decision Fuel". Investegate. 2014-01-09. Archived from the original on 2019-01-17. Retrieved 2014-01-20.
  8. ^ a b Katie McQuater (25 May 2018). "YouGov fully acquires SMG Insight". Research Live. Archived from the original on 3 March 2021. Retrieved 26 February 2019.
  9. ^ "About". YouGov Sport. 20 January 2022. Retrieved 7 September 2022.
  10. ^ Rana, Anchal (2023-07-06). "YouGov acquires GfK's consumer panel business for $342 million". Reuters.
  11. ^ Thomas, Daniel (2023-08-14). "YouGov considers US listing as business expands". Financial Times. Retrieved 2023-08-14.
  12. ^ Inglefield, Mark (2000-07-12). "Heave-ho for 'slow' Boris - Diary". The Times.
  13. ^ "pounds 1m for you, gov". The Guardian. 2006-08-22.
  14. ^ "London Stock Exchange – YouGov". London Stock Exchange. Archived from the original on 2017-10-11. Retrieved 2015-05-31.
  15. ^ "Daily Research News Online no. 6227 - Polimetrix Adds to YouGov Cauldron". www.mrweb.com. Archived from the original on 2022-01-25. Retrieved 2022-01-25.
  16. ^ "About". YouGov Sport. 20 January 2022. Retrieved 7 September 2022.
  17. ^ a b Stokel-Walker, Chris (2019-11-28). "How YouGov became the UK's best but most controversial pollster". Wired. Retrieved 2023-12-04.
  18. ^ Bradshaw, Tim (2010-03-24). "YouGov embraces social websites". Financial Times. Retrieved 2023-12-04.
  19. ^ "Acquisition of Decision Fuel". Investegate. 2014-01-09. Archived from the original on 2019-01-17. Retrieved 2014-01-20.
  20. ^ "YouGov Launches Media and Audience Profiling Tool". MR Web. 2014-11-12.
  21. ^ "YouGov President Peter Kellner to Step Down". MR Web. 2016-02-15.
  22. ^ Burn-Murdoch, John (2017-06-09). "Election 2017: how the UK voted in 7 charts". Financial Times. Retrieved 2023-12-04.
  23. ^ Wong, Sam (2019-11-28). "What is MRP and can it predict the result of the UK general election?". New Scientist. Retrieved 2023-12-04.
  24. ^ "YouGov acquires Galaxy Research". Mumbrella. 17 December 2017. Archived from the original on 10 May 2021. Retrieved 27 November 2018.
  25. ^ Brent, Peter (10 April 2007). "Forget the election contest, look at the pollsters". Crikey. Archived from the original on 19 March 2021. Retrieved 15 June 2017.
  26. ^ "YouGov Expands to Spain and Italy". MR Web. 2018-04-03.
  27. ^ Mcquater, Katie (2020-11-18). "YOUGOV BUYS TURKISH MARKET RESEARCH BUSINESS". ResearchLive. Retrieved 2023-12-04.
  28. ^ Alford, Justine (2020-04-11). "Open data hub launches to track global responses to COVID-19". Imperial College London. Retrieved 2023-12-04.
  29. ^ "YOUGOV AQUIRES CANADIAN SPORTS RESEARCH AGENCY". ResearchLive. 2021-03-05. Retrieved 2023-12-04.
  30. ^ "YouGov Buys Swiss Agency LINK". MR Web. 2021-12-09.
  31. ^ "YOUGOV BUYS AUSTRALIAN DATA INSIGHTS BUSINESS". ResearchLive. 2021-07-15. Retrieved 2023-12-04.
  32. ^ Clark, Jessica (2021-04-26). "Yougov acquires open banking start-up Lean App". City A.M. Retrieved 2023-12-04.
  33. ^ "YOUGOV BUYS REZONENCE". ResearchLive. 2021-10-19. Retrieved 2023-12-04.
  34. ^ Fernie, Gabby (2021-04-16). "YouGov Safe launches, giving consumers control over their data". Mobile Marketing. Retrieved 2023-12-04.
  35. ^ "YouGov Expands with New Mexico City Office". MR Web. 2022-08-03.
  36. ^ Rana, Anchal (2023-07-06). "YouGov acquires GfK's consumer panel business for $342 million". Reuters.
  37. ^ Thomas, Daniel (2023-08-14). "YouGov considers US listing as business expands". Financial Times. Retrieved 2023-08-14.
  38. ^ Warrington, James (2023-08-14). "YouGov threatens to quit London for New York as City exodus grows". The Telegraph. Retrieved 2023-12-04.
no Declined MRWeb, ResearchLive, YouGov and Mobile Marketing are not sources I'm comfortable using. In the current edit request proposal, 47% of the references originate from these 4 "sources". This would be better coming from reliable, independent WP:SS. Regards,  Spintendo  21:35, 11 December 2023 (UTC)


Hi User:Spintendo, thanks so much for your quick reply, and for pointing out the sources you would recommend improving. In some cases these sources are being used in the current article, so I looked to use these elsewhere.

I have been through my suggested revisions above and removed the new references to those sources, replacing with more authorative sources such as The Guardian, City A.M or the Financial Times. Where this wasn’t possible I have removed removing the information I can’t substantiate with other materials.

Let me know what you think once you have reviewed, and hopefully we’re moving in the right direction to improve the readability and organisation of the article. Thanks - asfarmer 14:43, 13 December 2023 (GMT)

Updated History section v.2

YouGov plc is a British international Internet-based market research and data analytics firm headquartered in the UK with operations in Europe, North America, the Middle East, and Asia-Pacific.

History
2000-2010

Stephan Shakespeare and future UK Chancellor of the Exchequer Nadhim Zahawi formed YouGov in the United Kingdom in May 2000. In 2001, they engaged BBC political analyst Peter Kellner, who became chairman and then, from 2007 to 2016, President.[1] [2]

In its initial years, YouGov hired a number a notable commentators to write columns on its website, including future UK Prime Minister Boris Johnson [3] and presenter John Humphrys. [4] In April 2005, YouGov became a public company listed on the Alternative Investment Market of the London Stock Exchange[5] In the same year, the company launched BrandIndex which tracks public opinion on consumer brands using daily polls.

In 2006, YouGov began expanding outside the UK through acquisitions and acquired Dubai-based research firm Siraj for $1.2 million plus an eventual earn out of $600,000. In 2007, polling firm Polimetrix, headed by Stanford University professor Doug Rivers,[2] was acquired by the company.[6] Also in 2007, they added Palo Alto, California-based US research firm Polimetrix for approximately $17 million, Scandinavian firm Zapera for $8 million and German firm Psychonomics for $20 million. In 2009 and 2010, YouGov expanded its US operations with two acquisitions; first buying Princeton, New Jersey research firm Clear Horizons for $600,000 plus an earn out of $2.7 million, then Connecticut-based research firm Harrison Group for $6 million with a $7 million earnout.

In 2010, YouGov bought a 20% stake of sports media data company SMG Insight. In 2018, the company acquired the remaining 80% of SMG Insight's stock.[7] The new business was rebranded YouGov Sport.[8] Ahead of the 2010 U.K General Election, YouGov entered an exclusive contract to provide political polls to The Times. [9] The business also launched TellYouGov, which combined analysis drawing from social media data and polling results. [10] The business continues to analyse social media, now primarily via YouGov Signal.

2011-2020

In 2011, YouGov acquired Portland, Oregon-based firm Definitive Insights for $1 million with a potential $2 million earn out and also made its first organic expansion by opening an office in Paris, France. In January 2014, YouGov entered the Asia Pacific region with the acquisition of Decision Fuel for an estimated consideration of approximately £5 million.[11] Also in 2014, YouGov launched Profiles, combining data points from its most active panellists showing how the public engages with traditional and new media channels. [12]

In 2016, Peter Kellner stepped down as the company’s Chairman. [13] In this year, YouGov began to use a methodology known as multi-level regression and post-stratification (MRP) in its political polling. It’s first public use was during the United Kingdom’s referendum on EU membership [9]. YouGov has used this approach around elections since.

In the 2017 UK General Election, YouGov’s projection was an outlier. While most pollsters projected large Conservative majorities, YouGov correctly predicted a hung parliament. [14] YouGov modelling rightly projected a number of shock results, including in Kensington and Canterbury. [15] In December 2017, YouGov purchased Galaxy Research to establish a presence in Australia.[16] Galaxy Research was an Australian market research company that provided opinion polling for state and federal politics. Its polls were published in News Limited tabloid newspapers, including the Herald Sun, Courier-Mail, and The Daily Telegraph (in contrast to Newspoll data, which is presented in the News Limited broadsheet newspaper The Australian).[17].

In 2020, YouGov launched YouGov Turkey, the result of an acquisition of Istanbul-based online research agency Wizsight. [18] The business also polled extensively around the Coronavirus pandemic, working with Imperial College London to track how populations responded to the virus and associated policies. [19]

2021-present

In 2021, the company completed acquisitions of Canada-based Charlton Insights [20], Swiss-based LINK Marketing Services AG[21], and Australia-headquartered Faster Horses. [22] Other acquisitions in 2021 included Lean App which was bought to improve YouGov’s services with financial transaction data.[21], and Rezonence which offers users access to premium content in exchange for taking part in a survey. [23] The business also launched YouGov Safe, giving insight into consumer online behaviour by encouraging consumers to share their data in a GDPR-friendly manner. [24]

In July 2023, YouGov agreed to acquire the consumer panel division of German market research company GfK for €315 million.[25] The next month, YouGov chairman Shakespeare said the company was considering either moving its listing in the UK to the US, or establishing a secondary listing in the US. "I think the markets are better at supporting companies like ours there," he said in an interview with the Financial Times.[26] The company later clarified that it was “not being considered in the near term.” [27]

References

  1. ^ "Kellner, Peter Jon". Who's Who (2014 online ed.). A & C Black. Retrieved 26 May 2014. (Subscription or UK public library membership required.)
  2. ^ a b "YouGov President Peter Kellner to Step Down". MR Web. 2016-02-15. Archived from the original on 2016-03-27. Retrieved 2016-04-05.
  3. ^ Inglefield, Mark (2000-07-12). "Heave-ho for 'slow' Boris - Diary". The Times.
  4. ^ "pounds 1m for you, gov". The Guardian. 2006-08-22.
  5. ^ "London Stock Exchange – YouGov". London Stock Exchange. Archived from the original on 2017-10-11. Retrieved 2015-05-31.
  6. ^ "Daily Research News Online no. 6227 - Polimetrix Adds to YouGov Cauldron". www.mrweb.com. Archived from the original on 2022-01-25. Retrieved 2022-01-25.
  7. ^ Katie McQuater (25 May 2018). "YouGov fully acquires SMG Insight". Research Live. Archived from the original on 3 March 2021. Retrieved 26 February 2019.
  8. ^ "About". YouGov Sport. 20 January 2022. Retrieved 7 September 2022.
  9. ^ a b Stokel-Walker, Chris (2019-11-28). "How YouGov became the UK's best but most controversial pollster". Wired. Retrieved 2023-12-04.
  10. ^ Bradshaw, Tim (2010-03-24). "YouGov embraces social websites". Financial Times. Retrieved 2023-12-04.
  11. ^ "Acquisition of Decision Fuel". Investegate. 2014-01-09. Archived from the original on 2019-01-17. Retrieved 2014-01-20.
  12. ^ Gani, Aisha (2014-11-18). "Who are you? YouGov profiles the nation's newspaper readers". The Guardian.
  13. ^ "YouGov President Peter Kellner to Step Down". MR Web. 2016-02-15.
  14. ^ Burn-Murdoch, John (2017-06-09). "Election 2017: how the UK voted in 7 charts". Financial Times. Retrieved 2023-12-04.
  15. ^ Wong, Sam (2019-11-28). "What is MRP and can it predict the result of the UK general election?". New Scientist. Retrieved 2023-12-04.
  16. ^ "YouGov acquires Galaxy Research". Mumbrella. 17 December 2017. Archived from the original on 10 May 2021. Retrieved 27 November 2018.
  17. ^ Brent, Peter (10 April 2007). "Forget the election contest, look at the pollsters". Crikey. Archived from the original on 19 March 2021. Retrieved 15 June 2017.
  18. ^ "YouGov acquires Turkish research company Wizsight". Financial Times. 2020-11-17. Retrieved 2023-12-12.
  19. ^ Alford, Justine (2020-04-11). "Open data hub launches to track global responses to COVID-19". Imperial College London. Retrieved 2023-12-04.
  20. ^ "YouGov acquires Canadian sports research agency Charlton Insights". AJBell. 2021-02-05. Retrieved 2023-12-12.
  21. ^ a b Clark, Jessica (2021-04-26). "Yougov acquires open banking start-up Lean App". City A.M. Retrieved 2023-12-04.
  22. ^ "YouGov acquires data insights consultancy Faster Horses". AJBell. 2021-07-13. Retrieved 2023-12-12.
  23. ^ "YouGov posts strong full-year profits growth, buys tech business Rezonence". Proactive Investors. 2021-10-12. Retrieved 2023-12-12.
  24. ^ Fernie, Gabby (2021-04-16). "YouGov Safe launches, giving consumers control over their data". Mobile Marketing. Retrieved 2023-12-04.
  25. ^ Rana, Anchal (2023-07-06). "YouGov acquires GfK's consumer panel business for $342 million". Reuters.
  26. ^ Thomas, Daniel (2023-08-14). "YouGov considers US listing as business expands". Financial Times. Retrieved 2023-08-14.
  27. ^ Warrington, James (2023-08-14). "YouGov threatens to quit London for New York as City exodus grows". The Telegraph. Retrieved 2023-12-04.

Hi all, I’d be very appreciative if someone is happy to continue dialogue around these updates while Spintendo attends to other edits.

I think the latest revision goes a long way to improving the article, with notable information. Hopefully you agree.

Looking forward to any feedback you may have. asfarmer 14:38, 8 January 2024 (UTC)

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