Talk:Weber Shandwick/Archives/2013

Request edit on 28 February 2013

I would like to request the following changes to the article on <<Weber Shandwick>>'s behalf:

• LOGO: fine as-is • Type: Subsidiary • Industry: Public relations • Number of locations: 126 owned and affiliate/partner offices • Area served: Worldwide • Key people: Andy Polansky (CEO)

       Jack Leslie (Chairman)
       Gail Heimann (President and Chief Strategy Officer)

• Revenue: $500 million[1] • Parent: Interpublic Group • Website: www.webershandwick.com

Intro Weber Shandwick is one of the world’s leading global public relations firms, with a core of 73 offices in 31 countries and affiliates and partners that expand the network to 126 offices in 81 countries. Major practice areas include consumer marketing, healthcare, digital, technology, public affairs, financial services, corporate and crisis management. [www.webershandwick.com]

The firm has won numerous awards including being named both The Holmes Report’s 2012 Global Agency of the Year [1] and the “Most Creative PR Firm in the World,” based on the agency’s first-place finish in its “Creative Index,” [2] as well as PR News’ 2012 Digital PR Firm of the Year. [3]

History Weber Shandwick is a public relations firm formed in 2001[2] by merging the Weber Group (1987), Shandwick International (1974), and BSMG (2001).[1]

• The Weber Group - Cambridge, Massachusetts in 1987, a communications company specializing in emerging technologies such as the mobile phone and the internet. • Shandwick International - founded in London in 1974 by Lord Chadlington. • BSMG Worldwide - merged with Weber Shandwick in 2001. The company dates back to 1921, with the founding of the Bozell & Jacobs advertising and public relations agency in Omaha, Nebraska. Bozell later acquired Sawyer Miller Group – a political consulting firm.

In 2010 Weber's internal developers and social media teams created a social media crisis simulator called Firebell.[3] In 2011 Weber invested heavily in recruiting community managers, writers, social media marketing stategists producers and analytics experts, bringing the staff up to 300 digital marketing professionals. After a Weber executive moved to Hill & Knowlton, Weber secured a restraining order after alleging the firm was taking their employees and clients.[1]

Leadership • Andy Polansky: CEO • Jack Leslie: Chairman • Gail Heimann: President and Chief Strategy Officer • Frank Okunak: Chief Operating Officer • Colin Byrne: CEO, Weber Shandwick UK & Europe • Tim Sutton: Chairman, Weber Shandwick - Asia Pacific • Cathy Calhoun: President, North America • Laura Schoen: Chair, Latin America

Notable Campaigns • In 2012 the Centers for Medicare and Medicaid Services recruited Weber Shandwick for a $3.1 million campaign to raise awareness for state healthcare insurance exchanges mandated by the Affordable Care Act.[4]

• In 2008 Weber Shandwick won a highly sought after piece of business with Microsoft, supporting non-consumer PR in the EMEA region for products like Windows Client and Microsoft Dynamics.[5]

• Milk Processor Education Program: Weber Shandwick supports communications for the Milk Mustache ads, educating influencers and consumers on milk’s nutritional benefits.. Weber Shandwick created the Breakfast Project, a social listening program, with the goal of encouraging women to drink milk in the morning. o Breakfast project campaign in Mashable: http://mashable.com/2012/05/15/got-milk/ o Ad Age work announcement: http://adage.com/article/late-news/late-news/98105/

• Unilever: Weber Shandwick works for its major brands including CLEAR Scalp & Hair Therapy and Degree. o Mashable Degree Men: http://mashable.com/2011/09/16/bear-grylls-reddit/ o PR News Digital Award Honorable Mention for CLEAR Scalp & Hair Therapy: http://www.prnewsonline.com/digitalpr2012/

• American Airlines: Weber Shandwick provides strategic counsel across multiple corporate initiatives including American Airlines’ Fuel Smart campaign – an employee-led effort to identify, evaluate and implement ideas to safely reduce the airline’s fuel consumption. The campaign was a 2011 PR News Hall of Fame winner. o PR News Hall of Fame winner (2011): http://www.prnewsonline.com/free/2011-Platinum-PR-Awards-Hall-of-Fame-American-Airlines-and-Weber-Shandwick_15320.html

• Kraft: Weber Shandwick handles its brand milestones, like Oreo's 100th birthday. o Oreo 100th Anniversary – Advertising Age’s Creativity Pick of the Day: http://adage.com/article/creativity-pick-of-the-day/oreo-caps-100th-birthday-delivery-antarctica/238791/

• GM: Weber Shandwick supported GM’s reinvention and resurgence – from digital/social communications and product launches, to introducing the electric vehicle Chevrolet Volt. o Gold SABRE Award for Automotive: “General Motors Revival: GM Dealers Take Comeback Story to the Streets,” General Motors with Weber Shandwick: http://www.holmesreport.com/news-info/12442/Global-SABREs-Recognize-50-Best-Campaigns-In-The-World.aspx

• Yum! Brands: Weber Shandwick was enlisted to support Yum! Brands’ campaign, “From Hunger to Hope,” which benefits the United Nation’s World Food Programme. The campaign was a 2011 PR News Hall of Fame winner. o PR News Hall of Fame award winner (2011): http://www.prnewsonline.com/free/2011-Platinum-PR-Awards-Hall-of-Fame-Yum!-Brands_15328.html

External Links Weber Shandwick’s official website: www.webershandwick.com Weber Shandwick’s official Facebook page: https://www.facebook.com/WeberShandwick Weber Shandwick’s official Slideshare page: http://www.slideshare.net/Weber_Shandwick Weber Shandwick’s official Twitter: @webershandwick

Footnotes 1. Weber Shandwick. (2012). PRWeek (U.S.), 15(5), 43. 2. Bush, Michael (January 25, 2010). "Weber Shandwick Is No. 9 on Ad Age's Agency A-List". AdAge. Retrieved October 10, 2012. 3. "Weber Shandwick Launches Social Crisis Simulator, FireBell". Computer Weekly News. December 2, 2010. 4. Dickson, Virgil (October 04, 2012). "Weber wins $3.1m contract to promote federally run healthcare exchanges". PRWeek. Retrieved October 7, 2012. 5. Cartmell, Matt (September 12, 2008). "Weber Shandwick wins Microsoft brief". PRWeek.

Lgrlgr (talk) 14:51, 28 February 2013 (UTC) Submitted by Leslie Gaines-Ross, on behalf of Weber Shandwick

I appreciate you using the Request Edit process, but must decline on the basis of promotion. The leadership section needs to go, as well as the external link in the body, the social media external links, and the "one of the world's leading...". Notable campaigns should be in paragraph style, sourced to secondary sources and should include any controversial campaigns. In general the content would need a lot of formatting to be ready for the article.

I would encourage you to get more experience contributing to Wikipedia in general before making a second attempt. However, if there are any factual errors, please point them out to us separately. Thanks. CorporateM (Talk) 14:10, 1 March 2013 (UTC)

Wikipedia is not your company's About Us page. It's an encyclopedia

This page seems to be purely curated by employees of Weber Shandwick. Wikipedia shouldn't be part of your brand-reputation management strategy. Make "CompanyWiki.org" or whatever for that. — Preceding unsigned comment added by 94.12.56.203 (talk) 07:55, 22 June 2013 (UTC)