Talk:Van Westendorp's Price Sensitivity Meter

Economics Low‑importance

	Business and economics portal This article is within the scope of WikiProject Economics, a collaborative effort to improve the coverage of Economics on Wikipedia. If you would like to participate, please visit the project page, where you can join the discussion and see a list of open tasks.EconomicsWikipedia:WikiProject EconomicsTemplate:WikiProject EconomicsEconomics articles
Low	This article has been rated as Low-importance on the project's importance scale.

Marketing & Advertising Mid‑importance

	This article is within the scope of WikiProject Marketing & Advertising, a collaborative effort to improve the coverage of Marketing on Wikipedia. If you would like to participate, please visit the project page, where you can join the discussion and see a list of open tasks.Marketing & AdvertisingWikipedia:WikiProject Marketing & AdvertisingTemplate:WikiProject Marketing & AdvertisingMarketing & Advertising articles
Mid	This article has been rated as Mid-importance on the importance scale.

Inversion

Supposing that the Price Sensitivity Meter works as claimed and gives valid results, what is the rationale for inverting the price curves and interpreting the intersections? Is there a mathematical or conceptual argument for the inversion or is it simply a pragmatic? That is, inverting is done because it appears to work.Dischordate 23:27, 21 June 2007 (UTC)[reply]

Description of Technique to Critical Evaluation

Not sure if this is the right place to critically evaluate the PSM approach. It certainly merits criticism. The point of this article is to provide a public and open description of the technique - regardless of its merits or the claims of its proponents and detractors.--Zigmund Snorticus 16:49, 2 August 2007 (UTC)[reply]

Graphics please A graph showing example curves and intersections would be really helpful to the general reader. — Preceding unsigned comment added by 92.79.132.10 (talk) 10:07, 21 July 2011 (UTC)[reply]