Talk:Unique selling proposition

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Merge proposal

The following discussion is closed. Please do not modify it. Subsequent comments should be made in a new section. A summary of the conclusions reached follows.

The result of the discussion was not merged. Shhhnotsoloud (talk) 19:14, 13 July 2022 (UTC)[reply]

Support the July proposal to merge Killer feature to here, given the overlap and short text for Killer feature. Klbrain (talk) 12:07, 12 December 2021 (UTC)[reply]

I don't think they should be merged. The terms are distinct, although possibly the articles should be clarified to emphasize the distinction. A killer feature, as described by that article, doesn't need to be unique; it just has to be necessary for the success of the product. A unique selling proposition, by definition, must be unique to that one company or product. To use the example from the article, spreadsheets could be considered a killer feature of PCs, as nobody would buy a computer that couldn't handle spreadsheets. However, since all computers can handle spreadsheets, no company can use it as a unique selling propostion. To put it another way, a killer feature refers to an aspect of a technology, a unique selling proposition refers to an aspect of a brand. One is tech, the other is marketing.--Aervanath (talk) 19:59, 20 December 2021 (UTC)[reply]

The discussion above is closed. Please do not modify it. Subsequent comments should be made on the appropriate discussion page. No further edits should be made to this discussion.

Unique selling position

Google finds more than one million Unique Selling Proposition, but still slightly less than 30 000 Unique Selling Position. The last variant (with a possibly different meaning) could be mentioned in the article, but I leave this to somebody more competent in marketing and more fluent in English than I am. Dominique Meeùs (talk) 09:43, 30 January 2023 (UTC)[reply]

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