Talk:UGG (brand)/Archives/2015

History section

Thanks Willie d troudour for building out the history information, it was lacking a lot of coverage. I cut down some of the promotional stuff and topics exclusively relating to ugg boots since the distinction is made clear earlier in the article that they are separate things from the brand UGG Australia, but the History section was lacking clarity and meshing the two together. S3venevan (talk) 13:23, 28 May 2015 (UTC)

Thanks for helping me, S3venevan! I wanted to add some pop culture things I found, but couldn't figure the best way for that to read in the history. Do you think that's something that should be added and how I can go about it? Willie d troudour (talk) 13:43, 28 May 2015 (UTC)

Thanks for the suggestion. There's some press I'll add to start off a new section. Feel free to expand S3venevan (talk) 14:13, 28 May 2015 (UTC)

Country of origin

Hope someone can help me here as I can't seem to get anyone in the industry to communicate with me. Trying to clear up a few questions in my mind as I cannot find definitives. Did Brian Smith EVER actually produce any boots (participate in the manufacturing of) or did he strictly import boots from Australia? An importer seems to be where most of what I have read points to. When Deckers bought the name did they start by importing from Australian firms or did they go straight to China?

Thanks Fphjr (talk) 10:43, 21 December 2013 (UTC)fphjr

From 1978 to 1994, Brian Smith was the American distributor for an Australian retailer that made the boots from sheepskin purchased from Jackson's Tannery in Geelong, Victoria. As the boots became more popular, in 1994 the retailer opened it's own shop in the United States so Smith started his own company and sourced his boots directly from the tannery, which by this time was manufacturing it's own boots. The tannery had been bought out by it's employees and been renamed EMU Australia. Smith sold his company to Deckers in 1995 with Deckers continuing to source the boots from Emu. For several years being "Australian made" was one of the main selling points but due to the huge increase in their popularity, Deckers began sourcing the boots from China to increase the already huge profit margin. Wayne (talk) 02:37, 29 May 2015 (UTC)