Talk:Tealium

Huh?

"Enterprise tag management" -- what's that in English? 18.26.0.5 (talk) 13:48, 18 May 2015 (UTC)

Web bugs, tracking, etc. I'm actually surprised Wikipedia doesn't list them all. 73.95.136.138 (talk) 08:46, 21 October 2019 (UTC)

Updating the Tealium "About", "Products," and "Customers" Sections

Hi Wikipedians
For total transparency, I work for Tealium and the reason we are reaching out is that our Wikipedia Article page is out of date in terms of the products we now sell as well as our customers. We included some proposed changes below in our Tealium Talk Page with citations - see below. We want to ensure we are following all the proper Wikipedia rules and regulations since we are contributing updates as an employee and we wanted your guidance before we posted anything on our Article page to ensure we meets your standards and guidelines. We created content that was factual avoiding any type of marketing speak. We would like to have your feedback to see if we can proceed to update our Article page and the alert on our page can go away. We appreciate any of your guidance!


ABOUT
Tealium is a global Customer Data Platform (CDP) company based in San Diego, California. Tealium helps brands connect their customer data spanning web, mobile, offline, and IoT devices so they can intelligently connect with their customers in real-time. Tealium’s turnkey integration ecosystem supports over 1,200 client-side and server-side vendors and technologies, empowering brands to create a unified, real-time customer data infrastructure.

The Tealium Customer Data Hub encompasses tag management, an API hub, a customer data platform with machine learning, and data management solutions that make customer data more valuable, actionable, and secure. More than 1,000 businesses worldwide trust Tealium to power their customer data strategies.

The company’s customers include Adidas, Ikea, CVS, GAP, DICK’s Sporting Goods, EPSON, Bed, Bath & Beyond, LL Bean, Macy’s, Nike, Hyatt Hotels, Alaska Airlines, Barcelo Hotel Group, Carnival Cruise Lines, Expedia, Booking.com, Best Western, Priceline.com, American Airlines, Four Seasons, Hotwire, Facebook, Hulu, Microsoft, Cisco, Samsung, Sony, IBM, Intel, T-Mobile, Qualcomm, Uber, VISA, Aflac, Wells Fargo, NY Life, Bank of America, HSBC, USAA, AAA

PRODUCTS
Tealium Customer Data Hub
Announced in 2016 and originally called the Universal Data Hub (UDH) the Customer Data Hub combines the company’s offerings into a comprehensive platform. The Hub is comprised of Tealium AudienceStream CDP, Tealium Predict ML, Tealium iQ Tag Management, Tealium EventStream API Hub, Tealium DataAccess, Tealium Private Cloud.

Tealium Predict Machine Learning
Limited release in 2019 with an announcement of general availability in 2020, Tealium Predict Machine Learning is the company’s built-in machine learning tool that is paired with its customer data platform. Predict uses machine learning algorithms to score visitors based on their behavior to determine things like the likelihood to return or the likelihood to complete an action, “allowing brands to leverage this data to trigger immediate marketing actions that can improve retention, conversion and customer loyalty.” The technology is aimed at companies that are new to machine learning initiatives and those with advanced machine learning capabilities seeking additional agility.

Tealium iQ Tag Management
Tealium iQ Tag Management is a tag management system, which is a digital marketing technology that allows companies to more easily launch and manage customer data collection for marketing technologies. Digital marketing tags allow organizations to manage their customer data and martech vendors across places like web, mobile, IoT and connected devices.

Tealium EventStream
EventStream is an Application Programming Interface (API) Hub, a cloud-based data collection and delivery solution for mobile, IoT and connected devices.

Tealium AudienceStream
AudienceStream is a customer data platform, which is a digital marketing technology that provides a single view of the customer across engagement channels. CDPs enable companies to fuel better customer engagement in each channel through more comprehensive and insightful customer data. AudienceStream gives digital marketers a unified and centralized source for customer data to deliver better customer experiences across channels like email, web, mobile apps, display ads and more. Upon its release, AudienceStream was named as the “New Technology of the Year” in 2014 by the Digital Analytics Association.

Tealium DataAccess
DataAccess is an enterprise data management solution which stores omnichannel, event, and audience data collected across web and mobile touchpoints that makes data available to different teams and applications. DataAccess supports the company’s customer data platform, AudienceStream.

Techygal (talk) 23:43, 24 July 2020 (UTC)techygalTechygal (talk) 23:43, 24 July 2020 (UTC)

@Techygal: Please cite independent, reliable sources to support these changes. If you work for the company, then please make sure you have read WP:COI and WP:PAID. Thanks NavesK (talk) 21:25, 15 October 2020 (UTC)SmartSE (talk) 15:23, 27 July 2020 (UTC)

NavesK (talk) 21:25, 15 October 2020 (UTC) NavesK 2601:642:4380:8A50:ED8D:8E85:AC1B:84E0 (talk) 00:03, 21 October 2020 (UTC) Hey There!! Do you know how we can get input on the updated copy above? We don't want to put anything on the article page without Wikipedia approval since we work for Tealium. We want to follow all the ground rules for posting updates to our Article page.

Hi Wikipedians

For total transparency, I work for Tealium and the reason we are reaching out is that our Wikipedia Article page is out of date in terms of the products we now sell as well as our customers. We included some proposed changes below in our Tealium Talk Page with citations - see above. We want to ensure we are following all the proper Wikipedia rules and regulations since we are contributing updates as an employee and we wanted your guidance before we posted anything on our Article page to ensure we meets your standards and guidelines. We created content that was factual avoiding any type of marketing speak. We would like to have your feedback to see if we can proceed to update our Article page and the alert on our page can go away. We appreciate any of your guidance!

References