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In trying to track down the term's origin, I've come across a paper from 1998 that seems to identify the effect (though of course not by that name). In other words, this or similar studies look to document the effect, which, once noticed, gained a nickname.
http://www.ncbi.nlm.nih.gov/pubmed/9828756
"Total daily energy intake did not differ significantly during exposure to any of the four snack types. Furthermore, the encouragement to eat freely from the test snacks did not lead to daily overconsumption of energy when compared with pre-study intakes. Hence, the level of snack consumption was largely compensated for by the energy consumed from the rest of the eating pattern. [...] The results, therefore, suggest that, in habitual snackers, generous consumption of [low fat] snacks, when compared with HF snacks, is an effective strategy to reduce fat intake so that it approaches the recommendations of dietary guidelines without increasing total daily energy intake.
Which I think means that it balances out, and you tend to eat more low-fat stuff than high fat.
So I thought I'd stick this information here, and if someone else wants to follow up the leads to the term's actual coinage, feel free :-) Oolon (talk) 12:04, 31 May 2012 (UTC)[reply]
