Talk:Services marketing/Archives/2015

The challenges brought in by the unique characteristics of a service and what would a marketing manager do about it?

Since services are delivered by a highly variable component -- people -- the challenge for marketing managers is how to always deliver the same service with the same courtesy. This is the company's moment of truth: if the person at the counter is sleepy, or not pleasant, or simply not there, the opportunity to convert a customer is lost forever. Marketing managers thus have to ensure that people at the counter are happy and cheerful and willing to help customers at all times. That is often a difficult task not only in execution but also in monitoring. How managers address this will constitute services marketing. —Preceding unsigned comment added by Mmindchd (talk • contribs) 02:43, 22 September 2007 (UTC)