Talk:Service-dominant logic/Archives/2012

Notes

Could whoever marked this page as needing more internal links assess whether I have met the requirements please? JohnWilliams (talk) 02:35, 2 October 2008 (UTC)

Critiques of fundamental premises from Grönroos 2011

The reference on Grönroos C., 2011 titled Value co-creation in service logic: A critical analysis adds important analysis and critique of several of the fundamental premises. I believe we should add them in a separate section of the article. It is an evolution with more precision and clarification of the terms, it leads to a different perspective of the processes and interactions. Note the changes to premise 7. The article should be read for the rationale behind each change. I list the premises modifications or added notes below quoted from Grönroos 2011.

	Revised Premise	Explanation & Comment
FP1	Reciprocal value creation is the fundamental basis of business, with service as a mediating factor.
FP3	All resources and processes are distribution mechanisms for service provision, however without including value in themselves
FP6	Fundamentally, the customer is always a value creator.
FP7(a)	(1) Fundamentally, the firm is a facilitator of value for the customer; (2) Provided that the firm can engage with its customers’ value-creating processes during direct interactions, it also has opportunities to co-create value jointly with them.	Applying the concept of value-in-use, the customer determines the value by using the service offered by the firm.
FP7(b)	The firm is not restricted to offering value propositions only, but also has an opportunity to directly and actively influence its customers’ value creation.	The customer is in charge of value creation (value-in-use), and is the one who determines whether value emerges. The direct interactions with customers that take place put the service provider in a position where, during such interactions, and only then, the firm and its customers can jointly contribute to the value that emerges for the customer.
FP9	All social and economic actors are resource integrators.	When this resource integration takes place in direct interactions with the service provider, the firm has an opportunity to move from being only a value facilitator into a value co-creation mode.
FP10(a)	Value is accumulating throughout the customer’s value-creating process.
FP10(b)	Value is always uniquely and both experientially and contextually perceived and determined by the customer.

--LenDeBaets (talk) 16:26, 27 March 2012 (UTC) --Leonard De Baets (talk) 16:57, 30 March 2012 (UTC)