Talk:Sales effectiveness

The content of this article has been derived in whole or part from Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein

(2010). Marketing Metrics: The Definitive Guide to Measuring Marketing Performance. Upper Saddle River, New Jersey: Pearson Education, Inc. ISBN 0137058292.. Permission has been received from the copyright holder to release this material under both the Creative Commons Attribution-ShareAlike 3.0 Unported license and the GNU Free Documentation License. You may use either or both licenses. Evidence of this has been confirmed and stored by VRT volunteers, under ticket number 2012021110008071. Permission applies only to such content from this book as is already present in the article on April 10, 2012. See item #37 in the OTRS records

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Removal of suspected SPAM content

Hi all, I would like to propose the removal of the section "bench marking". The section's sole reference is a self-published work from a management consultancy. There is thus no real evidence for the notability or reliability for this content, it the reference itself seems to primarily serve promotional purposes. I have attempted the removal once and was reverted, but am obviously not convinced by the rationale of the Anon editor who reverted me. Bench marking may well be highly relevant to SFE, but this claim should be supported by a reliable source. I also am aware that Anon's contributions so far have mainly been to maintain or increase the wiki-presence of the company in question. Perhaps that editor can contribute here to assuage my concerns, or other editors can offer their views. Cheers Andrew (talk) 11:27, 24 September 2013 (UTC)[reply]

Hi Andrew, thanks for your note. Benchmarking is a significant part of SFE and while a commercial entity conducted the study referenced, it's still a notable study and I don't believe that the findings that are outlined in the article promote the business itself but offer value to readers about how benchmarking is conducted. 220.239.183.51 (talk) 03:07, 15 October 2013 (UTC)[reply]

Hi Anon. As much as I would love to put my faith in the words of a passing stranger, I have to remain a little cynical about your intentions. Particularly given the implausibility to me of what you are saying. In particular, I don't think you can maintain that the article isn't largely promotional (the title of the article refers to a trademarked product!). As for notability, possibly, I guess, but the onus would be on you to demonstrate that the research has been cited by other reputable sources. Cheers Andrew (talk) 10:53, 15 October 2013 (UTC)[reply]