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The current explanation doesn't really explain why "Ritz" was chosen. "Inspired by a hat" says the page at present. I found this source on foodandwine.com saying Stern was "Inspired by the circular label inside his hat, he debuted a blue circle with a four letter word in yellow lettering: Ritz." http://www.foodandwine.com/snacks/how-ritz-cracker-got-its-name. Still doesn't explain why "Ritz" was used- unclear if Stern got the idea for the logo shape or name from the hat label, and if it was the name, how did he come about it from a hat? "Executives worried that “Ritz” would rub downtrodden consumers the wrong way but—as we know—it had the opposite effect."-- is this all a riff off the Ritz in Ritz-Carlton?69.247.24.98 (talk) 21:11, 16 July 2017 (UTC)[reply]