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Request to update Marketing section

[edit]

Currently, the Marketing section says: "Elizabeth Banks became a spokesperson for Realtor.com in 2015,[1][2] appearing in the company's YouTube series targeting millennials buying their first home.[3][4][5] Her first commercial for the company was directed by Fred Savage.[6] Realtor.com's current campaign, "The Home of Home Search", launched in April 2018.[7] The website's advertising campaigns have been recognized by Adweek,[8][9] the Online Marketing Media and Advertising (OMMA) Awards,[10][11] and the Webby Awards for their creativity, use of talent, and digital advertising.[12]

References

  1. ^ Diaz, Ann-Christine (June 1, 2016). "Elizabeth Banks Is the (Weird) Woman of Your Dreams in Latest Campaign from Realtor.com". Advertising Age. Detroit: Crain Communications. Retrieved July 7, 2017.
  2. ^ Gianatasio, David (April 3, 2017). "Realtor.com Helps You Beat Not-You to the Home of Your Dreams". Adweek. New York City: Beringer Capital. ISSN 0199-2864. Retrieved July 7, 2017.
  3. ^ Beer, Jeff (June 1, 2017). "Elizabeth Banks Wants to Help You Find Your Dream Home on Realtor.com". Fast Company. Mansueto Ventures. ISSN 1085-9241. Retrieved July 10, 2017.
  4. ^ Gazdik, Tanya (April 3, 2017). "Realtor.com Campaign Focuses on the 'Not-Yous' in Biggest Campaign Yet". Marketing Daily. MediaPost Communications. Retrieved July 7, 2017.
  5. ^ Wasserman, Todd (April 7, 2017). "Realtor.com Banks on Elizabeth to Target House-Buying Millennials". CMO.com. Adobe Systems. Retrieved July 7, 2017.
  6. ^ McMains, Andrew (May 13, 2015). "Ad of the Day: Elizabeth Banks Gets Comically Obsessed with Real Estate for Realtor.com". Adweek. Retrieved July 10, 2017.
  7. ^ Gazdik, Tanya (April 25, 2018). "Realtor.com Launches Its Largest Brand Campaign". MarketingDaily. MediaPost. Retrieved July 27, 2020.
  8. ^ Burgi, Michael (August 17, 2015). "Meet the Talented Performers Behind Some of the Year's Best Videos". Adweek. Retrieved July 10, 2017.
  9. ^ "Pereira & O'Dell Awards". AdForum. Retrieved July 10, 2017.
  10. ^ "2017 OMMA Awards". MediaPost Communications. Retrieved July 10, 2017.
  11. ^ "OMMA Awards: 2015 Finalists". MediaPost Communications. 2015. Retrieved July 10, 2017.
  12. ^ Vanderboegh, Dani. "Who are the real estate winners in the 2016 Webbys?". Inman.com. Retrieved July 10, 2017.

I propose replacing with the following, which correctly describes "Homes for Every Home Buyer" as the current campaign, not "The Home of Home Search":

Elizabeth Banks became a spokesperson for Realtor.com in 2015,[1][2] appearing in the company's YouTube series targeting millennials buying their first home.[3][4][5] Her first commercial for the company was directed by Fred Savage.[6] A subsequent campaign, "The Home of Home Search", launched in April 2018.[7] Realtor.com's current campaign, "Homes for Every Home Buyer" uses the tagline "to each their home". One ad features rapper Big Boi in "Our First Big Boi House", which depicts first-time homebuyers of color and celebrates Black homeownership.[8][9] The website's advertising campaigns have been recognized by Adweek,[10][11] the Online Marketing Media and Advertising (OMMA) Awards,[12][13] and the Webby Awards for their creativity, use of talent, and digital advertising.[14]

References

  1. ^ Diaz, Ann-Christine (June 1, 2016). "Elizabeth Banks Is the (Weird) Woman of Your Dreams in Latest Campaign from Realtor.com". Advertising Age. Detroit: Crain Communications. Retrieved July 7, 2017.
  2. ^ Gianatasio, David (April 3, 2017). "Realtor.com Helps You Beat Not-You to the Home of Your Dreams". Adweek. New York City: Beringer Capital. ISSN 0199-2864. Retrieved July 7, 2017.
  3. ^ Beer, Jeff (June 1, 2017). "Elizabeth Banks Wants to Help You Find Your Dream Home on Realtor.com". Fast Company. Mansueto Ventures. ISSN 1085-9241. Retrieved July 10, 2017.
  4. ^ Gazdik, Tanya (April 3, 2017). "Realtor.com Campaign Focuses on the 'Not-Yous' in Biggest Campaign Yet". Marketing Daily. MediaPost Communications. Retrieved July 7, 2017.
  5. ^ Wasserman, Todd (April 7, 2017). "Realtor.com Banks on Elizabeth to Target House-Buying Millennials". CMO.com. Adobe Systems. Retrieved July 7, 2017.
  6. ^ McMains, Andrew (May 13, 2015). "Ad of the Day: Elizabeth Banks Gets Comically Obsessed with Real Estate for Realtor.com". Adweek. Retrieved July 10, 2017.
  7. ^ Gazdik, Tanya (April 25, 2018). "Realtor.com Launches Its Largest Brand Campaign". MarketingDaily. MediaPost. Retrieved July 27, 2020.
  8. ^ Wood, Shawn Paul (May 10, 2021). "Realtor.com Has a Home For Everybody in Latest Campaign—Even Cacti and Vampires". Adweek. Retrieved June 27, 2022.
  9. ^ Meyers, Alyssa (January 26, 2022). "Mood Board: How a cold DM led to Realtor.com's latest campaign". Marketing Brew. Retrieved June 27, 2022.
  10. ^ Burgi, Michael (August 17, 2015). "Meet the Talented Performers Behind Some of the Year's Best Videos". Adweek. Retrieved July 10, 2017.
  11. ^ "Pereira & O'Dell Awards". AdForum. Retrieved July 10, 2017.
  12. ^ "2017 OMMA Awards". MediaPost Communications. Retrieved July 10, 2017.
  13. ^ "OMMA Awards: 2015 Finalists". MediaPost Communications. 2015. Retrieved July 10, 2017.
  14. ^ Vanderboegh, Dani. "Who are the real estate winners in the 2016 Webbys?". Inman.com. Retrieved July 10, 2017.

Again, my goal here is to make the article more accurate and up to date, based on secondary coverage. Thanks! Inkian Jason (talk) 19:02, 27 June 2022 (UTC)[reply]

 Done Bowler the Carmine | talk 10:04, 22 November 2022 (UTC)[reply]
Thanks again. Inkian Jason (talk) 15:19, 22 November 2022 (UTC)[reply]

Updates re: risk data and UpNest

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Finally, I'd like to propose two additional updates to the News Corp era section, both of which are well-documented in news coverage.

1. I propose adding mention of flood and wildfire risk data, per USA Today, NPR, Fortune, and Inman.com. Following is suggested text:

  • In August 2020, Realtor.com launched a digital tool to help people assess the risk of flooding to a home over the course of a 30-year mortgage. In May 2022, Realtor.com added wildfire risk data to the online tool. Both integrations were a result of collaboration with the First Street Foundation, a nonprofit research and technology organization that uses data and technology to predict climate-related risks.[1][2][3][4]

References

  1. ^ Jones, Charisse (August 26, 2020). "As Hurricane Laura bears down, homebuyers get new tool to assess flood risk". USA Today. Retrieved June 27, 2022.
  2. ^ "Major Real Estate Website Now Shows Flood Risk. Should They All?". NPR. August 26, 2020. Retrieved June 27, 2022.
  3. ^ Bove, Tristan (May 16, 2022). "A major real estate company is adding a wildfire risk to all listings and says 30 million households could be at risk over the next few decades". Fortune. Retrieved June 27, 2022.
  4. ^ Verde, Ben (May 16, 2022). "Realtor.com first to add wildfire risk data to listings, helping consumers". Inman.com. Retrieved June 27, 2022.

2. I also propose adding mention of the acquisition of UpNext, based on Inman.com and MarketWatch:

  • Move acquired UpNest in June 2022. UpNest connects home sellers and buyers with local agents competing for business. Users who submit leads through the marketplace receive proposals from three to five agents within twelve hours.[1][2]

References

  1. ^ MCPHERSON, MARIAN (June 8, 2022). "Move acquires real estate agent marketplace UpNest". Inman.com. Retrieved June 27, 2022.
  2. ^ Hardison, Kathryn (June 8, 2022). "News Corp's Realtor.com Buys UpNest". MarketWatch. Dow Jones & Company. Retrieved June 27, 2022.

I'd like to think these are fairly non-controversial updates which give readers an overview of services offered. User:Chetsford and User:CNMall41 have reviewed similar requests before, if either of you are interested in taking another look at what I've proposed. Thanks! Inkian Jason (talk) 19:18, 27 June 2022 (UTC)[reply]

I posted this request before seeing this addition to the article. The article's current text is based on UpNest's official website, so I suggest replacing with what I've drafted based on secondary coverage. Thanks again! Inkian Jason (talk) 19:25, 27 June 2022 (UTC)[reply]
@Inkian Jason Implemented the first change, but not the second since the article already had the UpNest transaction added. I suggest making a new edit request if more changes are requested. Duke Gilmore (talk) 18:07, 6 December 2022 (UTC)[reply]

Updates

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On behalf of Move, I'd like to request a few updates to this Wikipedia article. I've outlined three suggestions below, with separate edit request templates for each for easier review.

Unnecessary detail, license numbers

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First, I'd like to request a revert of this edit, which added unnecessary detail including specific license numbers and language about kickbacks. This does not seem appropriate, so I would ask editors to return to the previously approved language for Opcity and UpNest.

Thanks in advance for any help here. Inkian Jason (talk) 16:29, 17 May 2023 (UTC)[reply]

 Done CNMall41 (talk) 20:44, 24 May 2023 (UTC)[reply]
https://www.justice.gov/archives/jm/antitrust-resource-manual-2-antitrust-division-field-offices
UpNest and Opcity are licensed real estate brokers. "Horizontal customer allocation is an agreement among competitors at the same level of distribution of a product or service that each will service certain designated customers or classes of customers and will not attempt to compete, or will limit the manner in which they will compete, for the business of customers allocated to a competitor." Source: https://www.justice.gov/archives/jm/antitrust-resource-manual-2-antitrust-division-field-offices
Identifying UpNest and Opcity as licensed brokerages is important detail because these are "sham" brokerages that organize other brokers into networks on "same level of distribution of a product or service" aided by wire. This is a felony in the US, not a service. You may learn about the reasons here:
https://homeopenly.com/guide/Blanket-Referral-Agreements-in-Real-Estate
https://homeopenly.com/guide/UpNest-Price-Fixing-Collusion
https://homeopenly.com/guide/Realtor-Opcity-Possible-Antitrust-Violations
UpNest and Opcity real estate licenses are public record with TREC and CA-DRE:
https://www2.dre.ca.gov/PublicASP/pplinfo.asp?License_id=01928572
https://www.trec.texas.gov/apps/license-holder-search/?detail_id=1000050191
Move, Inc. attempts to bypass RESPA Section 8(a) prohibition against kickbacks with "sham" entities, as referenced here: https://www.inman.com/2022/10/07/referral-fees-from-so-called-paper-brokerages-including-zillow-inflate-commissions-by-15b-a-year-ceo/
Identifying these entities as licensed brokerages is integral element to exposing them as a massive real estate scam that violates both, RESPA and Sherman Act concurrently. Litesand (talk) 16:21, 25 May 2023 (UTC)[reply]

House Whisperer

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I'd like to propose updating the Marketing section with the following sentence, per Ad Age:

  • In 2022, Realtor.com debuted the spokescharacter called the House Whisperer, described by Ad Age as a "cowboy-like hero for homebuyers".[1][2]

References

  1. ^ Jardine, Alexandra (October 17, 2022). "Realtor.com's News Spokescharacter Is the 'House Whisperer'". Ad Age. Retrieved May 17, 2023.
  2. ^ "Watch the Newest Commercials from Realtor.com, Wish, Walgreens and More". Ad Age. October 19, 2022. Retrieved May 17, 2023.

I'd like to think this is a brief, neutral, and non-controversial update in line with similar content which has previously been approved by the editing community.

Inkian Jason (talk) 16:29, 17 May 2023 (UTC)[reply]

 Not done for now: I see things like this as promotional unless it has received a lot of coverage. It may in the future but right now there is not a lot of coverage in reliable sources about it. CNMall41 (talk) 21:03, 24 May 2023 (UTC)[reply]

Chief product officer

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Finally, I'd like to request adding mention of Mausam Bhatt as chief product officer (CPO) to the infobox, per the company's website. I should note, this source is already used as an inline citation in the infobox, so this suggestion is essentially to update the listed C-suite personnel.

Thanks for your consideration! Inkian Jason (talk) 16:29, 17 May 2023 (UTC)[reply]

 Done CNMall41 (talk) 20:48, 24 May 2023 (UTC)[reply]

UpNest and Opcity "sham" brokerages

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@CNMall41: expressed objections to include the following:

Move acquired Opcity, the Austin, Texas-based real estate brokerage TREC License # 9005100, for $210 million in 2018.[1] Opcity, a "paper brokerage" that allocates potential home buyers to third-party "partner agents",<ref>"Referral fees from so-called 'paper brokerages' including Zillow inflate commissions by $15B". Inman. October 7, 2022.

and

UpNest, Inc., a licensed real estate brokerage in California under DRE License # 01928572, to expand its seller strategy. UpNest allocates real estate customers with multiple third-party "partner agents" in their referral network in exchange for 30% kickbacks of their gross commissions earned.

This is a discussion seeks input on subject as to what Opcity and UpNest are and how these things should be described within the article. Litesand (talk) 21:04, 25 May 2023 (UTC)[reply]

References

  1. ^ Hawkins, Lori (August 30, 2018). "Austin real estate startup Opcity to be acquired for $210 million". Austin American-Statesman. Retrieved October 10, 2018.
Thanks for the discussion and not the edit war. It would be up to you to propose what you want added and how it should be presented. I am pingning Inkian Jason who is the COI editor originally requesting the removal of the license numbers. --CNMall41 (talk) 22:38, 26 May 2023 (UTC)[reply]
@CNMall41: My proposed edit is above. It clarifies two things: UpNest and Opcity are licensed real estate brokers and they operate by taking a cut of the "partner agents" commissions which are part of their respective referral networks. This is a straight forward edit, and license status is notable in this case. License references have been used in certain articles to reference correct professional designations. For instance, https://en.wikipedia.org/wiki/Robert_Shapiro_(lawyer) was OJ's lawyer, the Article about him references his State Bar of California license. The detail is relevant here as matter of public disclosure and proper designation of brokers. State laws in both TX and CA require real estate brokers to identify themselves as such. Litesand (talk) 18:00, 28 May 2023 (UTC)[reply]
There are several pages in which you are attempting to include information about referrals. There are many reasons why I object and stated so in the edit summaries. Your proposed edit above seems to coatrack by implementing information about these companies into one that purchased them. As stated on your talk page, this gives the appearance of WP:RGW and I would be opposed to including it. As far as the mention of Shapiro, there is no mention of his license number in that Wikipedia page. --CNMall41 (talk) 02:18, 31 May 2023 (UTC)[reply]

Revert request

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Hello! I wanted to wait a few days to see if editors reverted these recent changes, but since the vandalism remains I'd like to submit a revert request. @CNMall41: Might you be able to help here? Thanks in advance. Inkian Jason (talk) 16:47, 14 July 2023 (UTC)[reply]

Done. --CNMall41 (talk) 19:34, 14 July 2023 (UTC)[reply]
Thank you. Inkian Jason (talk) 14:28, 17 July 2023 (UTC)[reply]
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