Talk:Product bundling/Archives/2012

Combo meals (fast food)

The discussion on product bundling here is mostly centered around digital products. What about other types of product bundles, like the combo meal at a fast food joint? — Preceding unsigned comment added by 206.127.5.149 (talk) 14:52, 5 August 2005

Microsoft

In the late 1990s, Microsoft was accused of product tying when it claimed that certain utilities were "intrinsic parts" of its Windows operating system. I think this was when Netscape was still trying to sell its browser.

Microsoft's assertion was that the browser was a "function" of the operating system. Netscape argued that it was just an extra piece of software, on a par with a word processor or spreadsheet program. Anyone remember the details? —The preceding unsigned comment was added by Ed Poor (talk • contribs) 20:53, 23 February 2007 (UTC).

Suggest merge from Compilation (games)

Suggest merge from Compilation (games) since it is an one-line stub. --Voidvector 11:26, 12 October 2007 (UTC)

Agreed. This article just screams "MERGE!" The basic definition and the article itself are so freakin' small it's a damn shame. --ZeroGiga 02:34, 19 Novemeber 2007 (UTC)

Effectively Bundling By Pricing

What do you call a situation like this in economics? For a while I was getting cable Internet service through Comcast. One day they raised the price, and I discovered that it was cheaper to buy both Internet service and cable TV together than it was to buy only Internet service. Please get this straight: (the price of cable Internet service + cable TV bundled) < the price of cable Internet service alone. I called them and they confirmed this. So I ordered cable TV, even though I do not own a TV (by choice). I told them to hold off on the TV for now, but enable the service. I actually saved money by getting a service I did not (and without a TV could not) use.

What's the name for this? Is it legal? What's the advantage of it?Bostoner (talk) 22:15, 9 March 2009 (UTC)

That's a good question that shows that this article did not adequately explain how bundling helps a firm make money. The short version is that

• You were probably getting ripped-off at the old price,
• Cable has to become more competitive (because of satellite TV and independent internet providers) and
• There were people like you, who only wanted one of the services, and people just opposite of you who wanted a different service (cable TV). By drawing you together, Comcast could choose a price up to the cost of the cheaper good and capture more customers (profit is price times quantity, and you've effectively doubled your quantity at the cost of lowering your prices a little). —Preceding unsigned comment added by 128.198.68.35 (talk) 18:13, 5 April 2010 (UTC)