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This source [1] is bylined "By Bobby Olivier | NJ Advance Media for NJ.com". Per https://www.njadvancemedia.com/: "NJ Advance Media is a data-driven marketing agency and the #1 provider of local news in New Jersey. Being a modern, dynamic media company, we deliver timely news, sports and entertainment across all platforms and devices. We engage millions of people through quality journalism on NJ.com, lehighvalleylive.com, social channels and in newsletters and print publications, including The Star-Ledger and other daily and weekly newspapers. As a data-driven marketing agency, we have unsurpassed digital and data capabilities. We can help you build your business, improve your market share, and achieve lasting results." That doesn't sound like an independent, reliable source to me. Vexations (talk) 20:58, 28 August 2020 (UTC)
Advance Publications owns some of the most reputed media companies in the US, including Condé Nast and Discovery, Inc., which in turn owns the Discovery Channel. I Googled whether they have had any sort of history with inaccurate or COI reporting and did not find evidence of such. NJ.com is itself the largest provider of digital news in New Jersey, and the news on its website comes from several reputable newspapers, including the Pulitzer Prize-winning Star-Ledger[2], The Times of Trenton [3], South Jersey Times[4] and The Hunterdon County Democrat[5]. Note that even in Star-Ledger articles, the byline mentions NJ Advance Media. All sources are WP:BIASED to some extent, but that doesn't make them unreliable. I see no reason to believe that this source has issues with factual reporting or fact-checking. Armadillopteryx21:23, 28 August 2020 (UTC)
Armadillopteryx, Well, the largest provider of local news where I live doesn't offer "We can help you build your business, improve your market share, and achieve lasting results" as a service. Maybe this says something about the state of the news media in New Jersey. Vexations (talk) 21:43, 28 August 2020 (UTC)
Armadillopteryx, I looked at some of the case studies that NJ Advance Media published to promote their integrated media strategy. From what I've seen, it appears that they byline those stories as Special to NJ.com. Something vaguely resembling the separation between editorial and commercial would then be the difference between "By X | NJ Advance Media for NJ.com" and "Special to NJ.com", but no clear "this has been paid for by the subject" message is included anywhere. I can't find a policy statement anywhere that clarifies that. Anyway, the article you cited seems to be "news". Vexations (talk) 22:25, 28 August 2020 (UTC)