Talk:Overchoice/Archives/2014

Considerations

Expansion of the article: Townsend, C., & Kahn, B. E. (2014). The "visual preference heuristic": The influence of visual versus verbal depiction on assortment processing, perceived variety, and choice overload. Journal of Consumer Research, 40(5), 993-1015.

In the Townsend article, they explain that variety is positive but its negative associate is complexity. Complexity governs our evaluations of a stimuli and explains why there is a decrease in likelihood to buy when there are too many choices.

Expansion of the article: Scheibehenne, B., Greifeneder, R., & Todd, P. M. (2010). Can There Ever Be Too Many Options? A Meta‐Analytic Review of Choice Overload. Journal of Consumer Research, 37(3), 409-425. Necessary Preconditions for Choice Overload o Lack of familiarity with item set o Prior preference for items in choice assortment will negate the effect of overload o People with clear prior preferences prefer larger assortments, satisfaction and choice --------------probability both increase with more options o Negative relationship between choice assortment and satisfaction only in people less familiar ---with the choice domain o Overload occurs only if there is no dominant option in the choice set o If dominant, option exists and there are many non-dominant options are also in the set, -------------the choice is easy

Expansion of the article: Polman, E. (2012). Effects of Self–Other Decision Making on Regulatory Focus and Choice Overload. Journal of Personality and Social Psychology, 102(5), 980-993. Choice overload, choosing for others among many choices was more satisfying than choosing among fewer choices. 1)Overload is dependent on context, in making choices for others, choosing over many alternatives by itself is not demotivating 2)Previous research has presented mixed findings of choices made for others, demonstrating that it is more risky and less risky. But Polman asserts that maybe it’s not a case of whether choices differ for the self and others in risk but “according to a selective focus on positive and negative information.” 3)Evidence shows there is a different regulatory focus for others and the self in decision-making; therefore there may be substantial implications for an array of psychological processes in relation to self-other decision-making. Results→ among personal decision makers, a prevention focus is activated and people are more satisfied with their choices after choosing among few options compared to many options, i.e. choice overload. → Individuals experience a reverse choice overload effect when acting as a proxy decision-makers. — Preceding unsigned comment added by Rimasto25 (talk • contribs) 15:51, 10 March 2014 (UTC)