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Hello, I'm the web content manager with this association. Could someone please tell me what the above entails? I'm working on updating our page and while it's proving very difficult does this mean other people are now trying to create the page? Billboard OOHAd (talk) 14:13, 9 August 2016 (UTC)Billboard OOHAd[reply]
NPOV? and some constructive suggestions for content
I picked up on "our page," above; worrisome -- but that's not why I am here. I was hoping to learn the origin of the term "out-of-home" advertising, which is not covered here either: https://en.wikipedia.org/wiki/Out-of-home_advertising. If someone can identify when and where this term (of art?) first came into use, along with a reliable secondary source, it would be a wonderful contribution to this article. Also, fleshing out the Association's opposition to the 1965 Highway Beautification Act (mentioned here: http://www.nytimes.com/2007/07/20/opinion/20wright.html ), and perhaps support for subsequent amendments made to that landmark law, would be much appreciated. That's all the more important because the Association's role is not discussed here: https://en.wikipedia.org/wiki/Highway_Beautification_Act
There is also a discrepancy between a statement made in this article ["Founded in 1891"] and one on Wikipedia's Billboard page ["1872 – International Bill Posters Association of North America was established (now known as the Outdoor Advertising Association of America) as a billboard lobbying group."] that needs to be resolved; cf. https://en.wikipedia.org/wiki/Billboard
Back to my first question: a search of books using Google for "out-of-home advertising" returned as the earliest hit using that phrase hit a 1967 issue of Media/Scope. The snippet Google provided implies that it was then something of a novelty: "BBDO's 'Coordinator' Budd Buszek, BBDO's Coordinator of Specialized Media, has made a new and significant contribution to all out-of-home advertising by assembling for his agency essential information on all types of graphics that are used nationally, and that can be seen by people after they leave home. This summary is valuable, since no ready reference to these-out-of-home graphics existed before; his information relates each of them to the audience reached, whether it travels ... " But the fact that in 1967 the term did not require explanation suggests that it was not altogether new. I won't go any farther down the path of original research; I just hope some author has explored when and how and why this trade association enlarged its scope from (mostly?) billboards to include a very wide range of media and supports, and (therefore?) started used the phrase "out-of-home" -- and that someone can summarize those findings here. — Preceding unsigned comment added by 173.27.111.134 (talk) 07:58, 15 January 2018 (UTC)[reply]
This article is the subject of an educational assignment at Southern Connecticut State University supported by the Wikipedia Ambassador Program during the 2011 Q3 term. Further details are available on the course page.