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New section about the history...

This new text could usefully added to the end of the History section as it shows more detailed and referenced content. Hope you agree Fiona ellis-chadwick (talk) 14:39, 12 December 2016 (UTC)

History of Online Shopping

The growth of the interment as a secure shopping channel has developed since 1994, with the first sales of Sting album 'Ten Summoner's Tales'[1]. Wine, chocolates and flowers soon followed and were among the pioneering retail categories which fueled the growth of online shopping. Researchers found that having products that are appropriate for e-commerce was a key indicator of Internet success[2]. Many of these products did well as they are generic products which shoppers didn't need to touch and feel in order to buy. But also importantly in the early days there were few shoppers online and they were from a narrow segment: affluent, male, 30+. Online shopping has come along way since these early days and -in the UK- accounts for significant percents (depending on product category as percentages can vary).

References

  1. ^ "Shop Direct celebrates 20 years of online shopping". Shopdirect.com. 2014-08-11. Retrieved 2016-12-12.
  2. ^ Doherty, N.F.; Ellis‐Chadwick, F.; Hart, C.A. "Cyber retailing in the UK: the potential of the Internet as a retail channel". International Journal of Retail & Distribution Management. 27 (1): 22–36. doi:10.1108/09590559910252685.

Growth in Online Shoppers

As the revenues from online sales continued to grow significantly researchers identified different types of online shoppers, Rohm & Swaninathan [1] identified four categories and named them "convenience shoppers, variety seekers, balanced buyers, and store-oriented shoppers". They focused on shopping motivations and found that the variety of products available and the perceived convenience of the buying online experience were significant motivating factors. This was different for offline shoppers, who were more motivated by time saving and recreational motives.

Digital High Street 2020[2]

References

  1. ^ Rohm, Andrew J; Swaminathan, Vanitha (2004-07-01). "A typology of online shoppers based on shopping motivations". Journal of Business Research. Marketing on the web - behavioral, strategy and practices and public policy. 57 (7): 748–757. doi:10.1016/S0148-2963(02)00351-X.
  2. ^ Waldon, John (March 2015). "The Digital High Street 2020" (PDF). http://thegreatbritishhighstreet.co.uk/digital-high-street-report-2020. Department for Communities and Local Government. Retrieved 12th December 2016. {{cite web}}: Check date values in: |access-date= (help); External link in |website= (help)

Semi-protected edit request on 16 March 2017

Original Sentence: Thereafter, subsequent technological innovations emerged in 1994: online banking, the opening of an online pizza shop by Pizza Hut,[10] Netscape's SSL v2 encryption standard for secure data transfer, and Intershop's first online shopping system.

Please add, "...and Intershop's first online shopping system, led by e-commerce pioneer, Stephan Schambach." because of his role not only because of his role in inventing e-commerce by launching the world's first online store (Intershop), but in later years as CEO of Demandware, launching one of the first cloud-based, e-commerce platforms.

[1] [2] [3] Mlarobardiere (talk) 16:42, 16 March 2017 (UTC)

Not done: please provide reliable sources that support the change you want to be made. Other Wikipedia articles are not reliable sources, neither is the General Catalyst page you linked. — Train2104 (t • c) 05:40, 24 March 2017 (UTC)

References

  1. ^ https://en.wikipedia.org/wiki/Stephan_Schambach
  2. ^ https://en.wikipedia.org/wiki/Demandware
  3. ^ http://generalcatalyst.com/entrepreneurs/stephan-schambach/

Semi-protected edit request on 21 April 2017

Greenbagsuae (talk) 11:42, 21 April 2017 (UTC)

 Not done Greenbagsuae, you did not tell us what change you wanted to make to the article. --bonadea contributions talk 11:47, 21 April 2017 (UTC)

copper online purchase

165.225.106.69 (talk) 13:47, 12 June 2017 (UTC)
Not done: it's not clear what changes you want to be made. Please mention the specific changes in a "change X to Y" format. Izno (talk) 14:07, 12 June 2017 (UTC)

Semi-protected edit request on 29 November 2017

Online shopping was created by Michael Aldrich in the United Kingdom in 1979. 205.133.240.75 (talk) 19:40, 29 November 2017 (UTC)

Not done: it's not clear what changes you want to be made. Please mention the specific changes in a "change X to Y" format. Eggishorn (talk) (contrib) 20:17, 29 November 2017 (UTC)
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