Talk:Online advertising/Archives/2019

Adding the End User to the Flow Diagram

This is a suggestion for https://commons.wikimedia.org/wiki/User:Nagle, I expect - would it be possible to add some end-users / consumers to the picture at https://en.wikipedia.org/wiki/Online_advertising#/media/File:Adservingfull.svg? (he person at the left of the diagram is a publisher, not a consumer, correct?)

I _think_ the end user's browser / apps / device / whatever makes a request to load some content, and that triggers a request to one or more Ad Exchanges, but I'm not actually sure. Adding a consumer or two to the diagram could help readers to connect concepts like DSPs to the descriptions of the various revenue models and how these are tracked. — Preceding unsigned comment added by Dwiddows (talk • contribs) 16:16, 3 January 2019 (UTC)

Semi-protected edit request on 18 October 2019

Dear established Wiki-User,

I have the following suggestions to extend and clarify the Wiki article on "Online Advertising". I would like to propose to change in sub chapter "Sponsored Search":

"Sponsored search (also called sponsored links, search ads, or paid search) allows advertisers to be included in the sponsored results of a search for selected keywords. Search ads are often sold via real-time auctions, where advertisers bid on keywords."

to: "Sponsored search (also called sponsored links, search ads, or paid search) allows advertisers to be included in the sponsored results of a search for selected keywords. Therefore, advertisers have to determine appropriate keywords, an ad position to aim for, and the ad’s content. [XX] Search ads are often sold via real-time auctions, where advertisers bid on keywords."

[XX] is a placeholder for the source.

Based on the guidelines to use reliable, I think that the following research article (published and went through peer-review-process) seems suitable: Schlangenotto, D., Kundisch, D., Poniatowski, M. 2018. What Drives Paid Search Success: A Systematic Literature Review, in: Proceedings of the 24th Americas Conference on Information Systems (AMCIS), New Orleans, USA. (link: https://aisel.aisnet.org/amcis2018/MetaResearch/Presentations/2/)

It would be thankful, if it would be possible to extend this article by my suggestions.

Best regards 131.234.166.58 (talk) 07:49, 18 October 2019 (UTC)

 Note: Comment: I feel I wouldn't do this edit if I came across this literature as I see the added content as futile and not interesting/important to the reader. Sorry – comrade waddie96 ★ (talk) 18:24, 28 October 2019 (UTC)

 Not done: The requested addition is not an actual addition of content and the conclusion is already stated (or, alternatively, at least very heavily implied) in the subsequent sentences. What is relevant as considerations for an ad buyer is not necessarily relevant to a general audience Eggishorn (talk) (contrib) 03:15, 31 October 2019 (UTC)