Talk:Niche market/Archives/2021
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The references are weak
Niching is a substantial marketing topic. It ties in with market segmentation and the evolution of marketing at firms such as P&G (one of the innovators in market segmentation in the 1930s or 40s).
So its history and definition are pivotal.
This article just asserts a definition, with a weak link to the following reference to justify it - Thivierge (March 20, 2021). "Digital Niche Marketing:Definition". Digital HEC Montréal. Retrieved March 27, 2021.
The references and scholarship could be a lot stronger in this article.
But I don't have time right now to update it myself.
Lauchlanmack (talk) 00:48, 7 April 2021 (UTC)
See also
https://en.wikipedia.org/wiki/Market_segmentation
I added these wiki links to the article.
Lauchlanmack (talk) 00:51, 7 April 2021 (UTC)
The concept of market niches should also be tied to biological niches, e.g.
That is what leads to the business concept of a niche as your "place" - https://www.merriam-webster.com/dictionary/niche