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Amaze Marketing and Consultancy

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<[[User:Amaze <ref>marketing and consultancy/ref>|Amaze marketing and consultancy]] 17:56, 11 June 2017 (UTC)Amaze Marketing and Consultancy is working under the surveillance of Pongram Enterprises located in Salem .After establishing success in Salem now Amaze Marketing arrives to Chennai. Amaze marketing and pongram enterprises work in hand in hand. Pongram Enterprises investment in marine.₪ India has a long sea coast where marine fishing is a big business. Several lakhs of people are engaged in capturing, processing and marketing fish and fish products. Nine states viz. Gujarat, Maharashtra, Goa, Karnataka, Kerala, Tamil Nadu, Andhra Pradesh, Orissa and West Bengal have sea coast where marine fishing is done.

Fishery plays an important role in India’s economy in augmenting food supply, in generating employment, raising nutritional levels and earning foreign exchange. The fish production has shown a steep rise during the last four decades. It has increased from 7.52 lakh tonnes in

1950-51 to 43.60 lakh tonnes in 1992-93 and further to about 56.02 lakh tonnes in 1998-99, the annual compound growth rate being 4.27%.

The structure of fish marketing has been changing considerably since the days of technological improvements is fishing industry. The rapid pace of technological changes in the production methods have posed challenges to the marketing system. The infrastructure developments have enabled to have fresh fish to more consumers and new markets. The infrastructures include good roads, ordinary truck transport, transport by insulated vans, supply of ice, cold storage at landing port markets and consuming markets, processing units, etc. However, they are quite inadequate as against the requirements and at some places they are lacking.

Marine fishing is carried out in the sea coast while the consumer are spread over not only in towns and cities along the sea coast but also in the inland towns and cities quite far away. This needs quick transport, efficient marketing agency, modern transport equipment, etc. The problem of marketing fish is compounded due to highly perishable nature of fish. This needs storage including cold storage facilities both at landing centres and consuming centres. Such facilities are developed in some states and at important landing port markets. But by and large these facilities are quite inadequate. The fishermen in general are unorganised and some of them still carry out fishing operation by country or traditional boats and hence their catch is small, which poses marketing problems.