Talk:Movie packaging

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Marketing & Advertising Mid‑importance

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Untitled

I have some concerns about this article, mainly surrounding the title. "Film packaging" would be more consistent with other filmmaking articles (e.g. film distributor, not movie distributor). However, TV shows are often developed as packages - it is not a concept specific to film. "Agency package" would be appropriate for the meaning described in this stub, but despite the what the article says as currently written, packaging is not just something that agencies do. If a producer buys a script and attaches a director and a star, he has created a "package" - no agent involved. The package is simply the idea of literary material (book/script/pitch) plus key people (director/screenwriter/actors/producers); packaging is the process of deal-making involved in putting a package together. It is a term used in many contexts in the industry, and may not warrant it's own entry.

On a related note, there is no stand-alone article for film (or TV) development - it exists as a subsection of Filmmaking, and only covers a narrow explanation of development. If an entry on development were created, it could incorporate these ideas of film packaging in general, plus a stub "Agency package" could be created to discuss the particular type of packaging that large talent agencies are involved in, as this current stub describes. Griffithfk (talk) 22:36, 28 June 2011 (UTC)[reply]