Talk:Microtargeting/Archives/2020

External links modified (January 2018)

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Hello-- after reading over the article, I noticed some changes that would improve the quality of this Wiki page on the topic of Microtargeting.

Below are a few suggestions addressing the question "how can the article be improved":

The article's structure; grammar and sentence structure; improved list of diversified sources; the article needs to present a worldwide view(not just Microtargetin in the United States); addition of a section that addresses the implications of microtargeting on underrepresented populations(In other words, does microtargeting disproportionately affect people of a certain race, ethnicity or economic background?); removal of long quotes that are irrelevant and don't contribute beneficial information; and lastly, possibly, an additional section on the technology behind microtargeting e.g algorithms.

I look forward to positively contributing & improving this page! — Esk00 (talk) 03:00, 8 September 2020 (UTC)

Bibliography and notes:

-Ridout, Travis; Franz, Michael; Fowler, Erika (December 23, 2014). "Sponsorship, Disclosure, and Donors: Limiting the Impact of Outside Group Ads". Sage Journals.

• discuses the rise of politcal advertising and lack of donor transparency/disclosure

-Krotzek, Lennart (Aug, 2019). "Inside the Voter's Mind: The Effect of Psychometric Microtargeting on Feelings Toward and Propensity to Vote for a Candidate". International journal of communication (Online) – via Gale Literature Resource Center.

• discusses Cambridge Analytica and the 2016 election; and shares research about the cognitive affects of microtargeting and its potential to sway voters

-Jain, Shomik, and Abby K. Wood. “Facebook Political Ads And Accountability: Outside Groups Are Most Negative, Especially When Microtargeting Or Hiding Donors,” 2020. https://search.ebscohost.com/login.aspx?direct=true&db=edsarx&AN=edsarx.2010.01730&site=eds-live.

• discusses the implications of political advertising on social media platforms

-Moran, Rachel (June 2020). "Melissa Zimdars and Kembrew McLeod (Eds.), Fake News: Understanding Media and Misinformation in the Digital Age". International journal of communication (Online) – via Gale Literature and Resource Center.

• discusses misinformation which is relevant because often microtargeting proliferates the problem. — Preceding unsigned comment added by Esk00 (talk • contribs) 05:24, 14 October 2020 (UTC)

Esk00 (talk) 05:30, 14 October 2020 (UTC)