Talk:Marketing Accountability Standards Board

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The content of this article has been derived in whole or part from http://www.themasb.org/, http://www.anderson.ucla.edu/faculty/dominique.hanssens/Website/content/Long-Term%20PUP%202011%20-Hanssens.pdf. Permission has been received from the copyright holder to release this material under both the Creative Commons Attribution-ShareAlike 3.0 Unported license and the GNU Free Documentation License. You may use either or both licenses. Evidence of this has been confirmed and stored by VRT volunteers, under ticket number 2012021110008071.
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Improvements

I've done the following:

Replaced & in he text with "and", according to the WP manual of style.
Changed capital letters inside sentences to lower case, except for formal names of organizations, according to our MOS.
Removed external links to organizations without articles with the plain names--use of the link makes it look like we have an article.
Changed some of the internal links to a more standard form
Started copyedit to eliminate industry jargon. Sometimes such jargon is necessary, but usually a way of wording it in plain English is available.
Started copyedit to remove unnecessary words, especially adjectives that don't actually contribute information
Started copyedit to remove duplication.

Still needed:

Completion of the copyediting: I did the first half more thoroughly than the second.
Deal with some lack of clarity
Express in a plainer and simpler way the relationship of the Board and the Foundation
Rewrite the lists into paragraph format.

If anything I have changed has caused inaccuracy, I urge those who know to correct it or ask for correction. I recognize the possibility that a necessary revision to encyclopedic style may lose essential meaning, but I expect this can be corrected without returning to jargon.

This confirms my long-standing position that it is not a good idea not to copy from an outside web site, even with permission according to WP:DCM, for the tone will not be encyclopedic and the material will need revision. Sometimes such copying is helpful, as for plain descriptive material, but not usually in expressing the goals and structure of a commercial or non-commercial organization. Similarly, even the best COI editing has problems, for one is automatically thinking in terms of what one wishes to communicate to the public, but an uninvolved person will think in terms of what the public might wish to know.

I should mention that I have had the benefit of substantial discussions with people from this organization to assist them to obtain proper permission for their work. I am quite grateful to have their version as a basis for rewriting, for I could not have done as well from scratch, and I remind them that nobody owns an article. I suggest on the basis of my experience here and on many other articles that the best role of a COI editor is generally to provide a preliminary version that those without COI can rewrite or use as a source. Giving a license for that version, as was done here, is a great advantage, for it eliminates problems with the need to avoid Close paraphrase DGG ( talk ) 19:45, 5 March 2012 (UTC)[reply]

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