Talk:LoyaltyOne/Archives/2013

Inclusion of info about Pearson

Hi. I'd like to discuss this removal. I considered a separate article here, but a separate biography causes a lot of issues (particularly with regard to being able to make it more than a stub). Discussing the President/CEO's time at the organization doesn't seem out-of-line in the context of the article about the company he or she ran (or runs). Thoughts? --MZMcBride (talk) 04:42, 4 February 2013 (UTC)

I removed the excess material on the CEO. I appreciate it is a matter of judgement, but I considered undue weight was provided in context of the overall article. Additionally, similar to other revisions to this article which have recently been challenged, it came across as overly promotional / PR in flavour eg. making mention of his recent book "suprising best-seller" etc. I genuinely consider that if there is enough notable about the CEO, (and that is for consensus to decide) then it belongs in a separate article. Murtoa (talk) 22:40, 4 February 2013 (UTC)

Yeah, we see this issue with CEOs and other groups of people as well, I think (e.g., authors). The person is sufficiently notable, but a standalone article just feels silly, as it'll be a permanent stub (until someone redirects it to a larger article and [optionally] dumps the stub content into the larger article). And then we're back to where we started. :-/ Do you see a way to address this?

Bishonen's edits have been fantastic. I noticed that the article lead was pretty bad the other day (the "insights" language stuck out at me too), but I wasn't bothered enough to fix it up properly. Nice work, Bish. :-) The "services" language still seems kind of promotional, but it's difficult to find good examples, I've found, from clicking around through Category:Customer loyalty programs. A lot of the coverage in this area seems pretty bad. --MZMcBride (talk) 22:49, 4 February 2013 (UTC)

All good thoughts and I share your view regarding coverage of other loyalty programs - a promotional flavour often creeps in. On balance, piecing apart the content on the CEO I removed,

- LoyaltyOne is currently headed by Chief Executive Officer and President Bryan A. Pearson. - probably does need expanding

- Following a stint at Quaker Oats Company of Canada - irrelevant to this article

- Pearson joined The Loyalty Group (now owned by Alliance Data) in 1992. He was appointed president of the Air Miles Reward Program in 1999 and appointed president of LoyaltyOne in 2006. - Probably relevant to the article

- Pearson holds a BScH degree and an MBA from Queen's University. - Irrelevant to this article and not notable

- In May 2011, Pearson authored The Loyalty Leap: Turning Customer Information Into Customer Intimacy, a surprising best-seller. - Irrelevant to this article, promotional in flavour.

- SmartMoney magazine included Pearson in its annual "Power 30: The World's Most Influential Players for 2013" list, published in November 2012, calling Pearson a "consumer game changer." - Irrelevant to this article

- Pearson is a regular contributor to Fast Company and the American Marketing Association. - Irrelevant to this article and not notable

So I think the only bits that warrant mention in this article are those that speak directly to LoyaltyOne the company, as opposed to Pearson. The extra bits may be relevant to a separate article on Pearson, although I concede that a separate article may be prone to some of the issues you have raised. Murtoa (talk) 00:18, 5 February 2013 (UTC)

So would the other parts be sufficient for a separate article, then? We could just un-redirect Bryan Pearson (businessman). I really don't like the idea of adding another BLP to the pile, particularly as I don't think there's much room for expansion, but the coverage (I'm still surprised who he's listed alongside in the SmartMoney piece) seems significant. (Of the 30 people listed there, I believe almost all of the others have articles here.) --MZMcBride (talk) 03:03, 5 February 2013 (UTC)

I agree the SmartMoney piece is a strong indicator of notability, but looking elsewhere yes there's not a lot of notable content - even writing a book is not notable in itself. Regarding the LoyaltyOne article, I'll be bold and make the edits as per above. I appreciate this doesn't help resolve the current redirect and the materiality of a separate article for Pearson, but I think either way, the LoyaltyOne article should be limited to info directly relevant to the company. Murtoa (talk) 02:39, 8 February 2013 (UTC)