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Talk:Lorraine Twohill

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Rewrite of Early life

[edit]

Hi! Alana here, representing Google and planning to submit some requests related to the company here on Wikipedia. I am familiar enough with Wikipedia's conflict of interest rules to know that I should let others review my suggestions and not edit pages on my own. Thanks in advance to editors helping with the review process.

I'd like to start with the Lorraine Twohill article, which is underdeveloped. For my first request, I'd like to propose replacement text for the "Early life" section, which does not have any sources, isn't specific to her early life, and has a "when?" and a "citation needed" tag. Here's a copy of the text:

I suggest replacing with the following, which is more complete and based on news sources:

References

  1. ^ Hall, Emma (7 August 2006). "Lorraine Twohill, 35". Ad Age. Crain Communications.
  2. ^ O'Connell, Jennifer (10 October 2014). "Silicon 50 event celebrates most influential Irish people in the valley". The Irish Times. ISSN 0791-5144.
  3. ^ Carey, Brian; Daly, Linda (March 17, 2024). "Doyens of the Irish diaspora in the world of business". The Times.
  4. ^ a b Mickle, Tripp (June 12, 2021). "Where Google's Advertising Chief Searches for Insight". The Wall Street Journal.
  5. ^ Bacon, Jonathan (26 November 2014). "Profile: Lorraine Twohill, Google". Marketing Week.
  6. ^ Hunt, Joanne (18 May 2012). "There's more to a doodle when working for Google". The Irish Times.

Thanks for taking a look. Since the text also covers her educational background, I suggest changing the section name from "Early life" to "Early life and education". You can see how this section fits within this draft, which shows additional text I hope to have reviewed. If you have any questions, just let me know, thanks! GoogleAB (talk) 20:29, 24 October 2024 (UTC)[reply]

Hi, many thanks for your request above. I agree that the text you have suggested represents an improvement on the current article text. The sourcing is also obviously first class.
My only concern is in relation to the comment her first job was stocking shelves at a local grocery store. My thoughts there are essentially as follows:
1) The information is non-encyclopaedic and ultimately of no real relevance.
2) Pretty much everybody did work of that sort (or comparable) when young.
3) I think there would be legitimate objections made that inclusion of that comment might be an attempt to install a narrative rather than being a purely factual inclusion.
So, with that exception I am happy for you to go ahead and implement the changes requested above. I should add, however, that I have not reviewed the longer draft that you link to (no doubt you will submit further requests in relation to that material in due course).
Hopefully the above notes are of assistance. Happy to discuss further if need be.
Kind regards, Axad12 (talk) 05:53, 25 October 2024 (UTC)[reply]
User:Axad12, thanks for reviewing this request and for providing helpful feedback. I appreciate the permission to update the article myself, but I would prefer for someone else to do so given my conflict of interest. If you or someone else could update the section, I'd appreciate your help. Thanks! GoogleAB (talk) 17:21, 28 October 2024 (UTC)[reply]
I am aware that you have a conflict of interest. I have nonetheless approved you to go ahead and make the changes. Axad12 (talk) 18:12, 28 October 2024 (UTC)[reply]
Just a brief note to say that I find your draft for the rest of the article to be exceptionally promotional and I'm surprised to see that you've found no space to include the material in the current Controversy section. Please note that there is no place for promotion on Wikipedia, and especially no place for Hagiography (which is how your draft currently reads). Axad12 (talk) 18:27, 28 October 2024 (UTC)[reply]

Career (before Google)

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While I wait to see if an editor will update the article on my behalf based on the above request, I would like to propose some changes to the first part of the "Career" section, specifically this text:

  • After graduation, Twohill worked as a brand manager for Burns Philp from 1992 to 1995.[1] In 2000, she became the head of marketing at Dreamticket.com in London,[2] and in 2001 she joined the European travel site Opodo also in the same role.[3]

References

  1. ^ "There's more to a doodle when working for Google". Retrieved 2016-10-04.
  2. ^ "Google hires Opodo's Twohill for marketing strategy". Retrieved 2016-10-04.
  3. ^ Bacon, Jonathan. "Profile: Lorraine Twohill, Google". Marketing Week. Retrieved 2016-10-04.

I have rewritten the content (using the same sources and others) to include a bit more detail about her early career, removing unconfirmed dates and adding mention of Bord Fáilte and Tourism Ireland.

I suggest replacing the above text with the following more comprehensive overview:

References

  1. ^ a b Hunt, Joanne (18 May 2012). "There's more to a doodle when working for Google". The Irish Times.
  2. ^ Bacon, Jonathan (26 November 2014). "Profile: Lorraine Twohill, Google". Marketing Week.
  3. ^ O'Brien, Ciara (5 October 2023). "Google in Ireland: 'There's a whole force of Irish in the US who've come from the Dublin office'". The Irish Times.
  4. ^ Hall, Emma (7 August 2006). "Lorraine Twohill, 35". Ad Age. Crain Communications.
  5. ^ "Google hires Opodo's Twohill for marketing strategy". Campaign. Haymarket Media Group. 9 July 2003. ISSN 0008-2309.

As I've stated previously, I would prefer not to edit her page myself because I have a conflict of interest. Can someone please review this request and update the page for me? I'd appreciate any help, thanks again! GoogleAB (talk) 22:52, 30 October 2024 (UTC)[reply]

 Done Encoded  Talk 💬 09:28, 2 November 2024 (UTC)[reply]
@Encoded: I appreciate your help here. Would you possibly be willing to review the text proposed above for the "Early life" section? I prefer not to edit the page myself even if given permission. I am also submitting another request for the "Career" section below. GoogleAB (talk) 21:11, 5 November 2024 (UTC)[reply]

Career (Google)

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I would like to propose some changes for the next part of the "Career" section. Right now the second paragraph reads:

  • In 2003, Twohill was hired as Google's first marketer located outside the United States. She held various roles in the company, including running Google's marketing efforts in Europe, the Middle East, and Africa. She ultimately was promoted to become head of global marketing in 2009.[1]

References

  1. ^ "Technology: Google VP of Global Marketing Lorraine Twohill". Retrieved 2016-10-04.

This short overview is based on a single source, so I've expanded the overview of her work at Google to the following:

  • Twohill joined Google as the head of marketing for Europe, the Middle East and Africa (EMEA) in 2003. She was the company's first marketer outside the U.S. Twohill started as one of twenty London-based employees and worked to expand Google's international presence.[1] She grew the marketing department from two people in London to a network of offices across the region.[2] Twohill helped open Google's first owned office in her native Ireland in 2004.[3] As an early employee, she was responsible for marketing Google Search to businesses.[4] While leading marketing for Google in EMEA, Twohill helped launch the first Doodle 4 Google competition in 2005 from London, which let children design their own versions of the company logo.[5]
  • In 2009, Twohill was named global head of marketing and became responsible for one of the most valuable brands in the world.[6][7] In 2010, she launched Google's first-ever Super Bowl advertisement called "Parisian Love", which was made by Creative Lab,[8] Google's in-house creative agency.[9][10][11] Twohill worked with Sundar Pichai on a marketing initiative that made Google Chrome one of the world's top browsers.[12] In 2014, Twohill was promoted to senior vice president of marketing.[1][13] She oversaw the Google logo redesign in 2015.[14]

References

  1. ^ a b Bacon, Jonathan (26 November 2014). "Profile: Lorraine Twohill, Google". Marketing Week.
  2. ^ Hall, Emma (7 August 2006). "Lorraine Twohill, 35". Ad Age. Crain Communications.
  3. ^ O'Brien, Ciara (5 October 2023). "Google in Ireland: 'There's a whole force of Irish in the US who've come from the Dublin office'". The Irish Times.
  4. ^ "Google hires Opodo's Twohill for marketing strategy". Campaign. Haymarket Media Group. 9 July 2003. ISSN 0008-2309.
  5. ^ Hunt, Joanne (18 May 2012). "There's more to a doodle when working for Google". The Irish Times.
  6. ^ McCabe, Saah (28 June 2014). "Ireland's top exec at Google is moving on up". Irish Independent.
  7. ^ "30 Irish sci-tech leaders finding success in the States". Silicon Republic. 13 December 2016.
  8. ^ Beer, Jeff (December 30, 2019). "Why Google was the most important—and unconventional—brand marketer of the 2010s". Fast Company.
  9. ^ Bishop, Bryan (January 2, 2012). "Google's ad strategy focuses on the heart, not the head". The New York Times – via TechCrunch.
  10. ^ Learmonth, Michael (April 7, 2011). "CMO Lorraine Twohill on Managing Brand Google". Ad Age.
  11. ^ Bastone, Nick (10 February 2019). "The 15 most powerful women at Google". Business Insider.
  12. ^ Mickle, Tripp (June 12, 2021). "Where Google's Advertising Chief Searches for Insight". The Wall Street Journal.
  13. ^ Peterson, Tim (2 June 2014). "Google Promotes Top Marketer Lorraine Twohill to Senior Ranks". Ad Age.
  14. ^ Hartmans, Avery (11 June 2017). "Almost half of Google's management team is made up of women — here they are". Business Insider.

This overview is more up to date (extending beyond 2009), based on credible news sources, and more comprehensive in terms of describing the work she has done at Google. I would prefer not to edit her page myself because I have a conflict of interest. I am asking other editors to review and update the article for me. Thanks again for your help! GoogleAB (talk) 21:11, 5 November 2024 (UTC)[reply]

I must say that some of the material included above seems to be exceptional trivial detail. Please note that this is an encyclopaedia article rather than a compendium of trivia. Axad12 (talk) 10:44, 6 November 2024 (UTC)[reply]
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